BusComA.ppt 819KB Mar 29 2010 04:55:18 AM

Writing for the
Web

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Business Communicat

Chapter A - 1

Writing for the Web
• Needs and expectations of readers
• Difficulty of online reading
• Nonlinear and interactive medium
• Three-dimensional format

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Business Communicat

Chapter A - 2

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Business Communicat

Chapter A - 3

Hyperlink Structure

Plan Navigation
First

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Give Control
to Readers

Business Communicat

Chapter A - 4

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Business Communicat

Chapter A - 5

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Business Communicat

Chapter A - 6

Style and Format
of the Online Message
Language
Issues

Consider Global Audiences
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Localization
Issues

Business Communicat

Chapter A - 7

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Business Communicat

Chapter A - 8

Chunks of Information
• Create self-contained Webpages
• Don’t force subdivisions
• Reduce the length of stories
• Handle long documents carefully
• Provide printable versions
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Business Communicat

Chapter A - 9

Adopt An Inverted Pyramid
Style
Initial Summary
Related
Material

Full Story
Details

Details

Details

Related
Material

Details Details Details
Related
Material

Related
Material

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Details Details
Details

Business Communicat

Related
Material

Related
Material

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Business Communicat

Chapter A -

Concise Writing
Style
Shorten
Sentences

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Control
Paragraphs

Business Communicat

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Scannable Formatting

Listing

Color and
Boldface

Headings

Summaries

Message

Purpose

Audience

Subject

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Business Communicat

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Business Communicat

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Effective Links
• Avoid self-referential terms
• Use absolute directions
• Tell readers what they will find
• Provide context for the links
• Place the links strategically

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Business Communicat

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Business Communicat

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Establish Credibility

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Sponsor

Author

Dates

Content

Business Communicat

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