Poroposal Usaha Komputer

PROPOSAL USAHA
TOKO DAN SERVICE KOMPUTER

PENYUSUN:
NUR AJI EKA KHARISMA (A11.2010.05418)
AHMAD GINANJAR AJI SANTOSA (A11.2010.05401)
INDRA KURNIAWAN (A11.2010.05555)

UNIVERSITAS DIAN NUSWANTORO SEMARANG
FAKULTAS ILMU KOMPUTER
PROGRAM STUDI TEHNIK INFORMATIKA – S1
2013

KATA PENGANTAR
P u j i s yu k u r k it a p a n j a t k a n k e p a d a T u h a n Y a n g M a ha E s a ya n g t e l a h
m e l i m p a hk a n r a h m a t d a n h i d a ya h - N ya s e h i n g g a s a ya d a p a t
m e n ye l e s a i k a n p r o p o s a l u s a h a i n i .
S a ya m e n ya d a r i b a hw a d a l a m p e m b u a t a n p r o p o s a l u s a ha i n i t i d a k
l u p u t d a r i b a nt u a n d a r i b e r b a g a i p i h a k . O l e h k a r e na it u s a ya
me ngu cap ka n t er ima k as ih kep ad a:
1 . B a p a k s e l a k u g u r u p e m b i m b i n g k e w i r a u s a h a a n ya n g t e l a h

m e m b i m b i n g d a n m e m b e r i k a n p e n g a r a h a n s a ya d a l a m p e m b u a t a n
pro po sa l u sa ha in i.
2 . O r a ng t u a ya n g t e l a h m e m b e r i k a n d u k u ng a n.
3 . T e m a n – t e m a n ya n g t e l a h m e m b e r i k a n d u k u ng a n.
S a ya m e n ya d a r i b a ha w a d a l a m p r o p o s a l t e r d a p a t k e s a l a h a n o l e h
k a r e n a it u s a ya h a r a p k r ir i k d a r i s e m u a p i h a k .
D e m i k i a n p r o p o s a l i n i s a ya s u s u n d e n g a n ha r a p a n d a p a t be r g u n a
b a g i o r a ng l a i n a g a r b e r a n i u nt u k m e m bu k a u s a h a .

S e m a r a n g , O k t o be r 2 0 1 3
………….
P e n yu s u n

DAFTAR ISI

HALAMAN JUDUL ..............................................................................................
KATA PENGANTAR............................................................................................
DAFTAR ISI .........................................................................................................
GAGASAN BISNIS...............................................................................................
MODAL AWAL DAN SUMBER MODAL…………………………………....

PELUANG USAHA…………………………………………………………….
DESKRIPSI TENTANG IDE USAHA…………………………………………
PEMASARAN………………………………………………………………………
DESKRIPSI TENTANG PASAR………………………………………………
RENCANA MARKETING UNTUK PROMOSI……………………………....
RENCANA MARKETING UNTUK PRODUK……………………………….
RENCANA MARKETING UNTUK HARGA…………………………………
RENCANA MARKETING UNTUK LOKASI USAHA………………………
BENTUK BADAN USAHA. .................................................................................
BENTUK BADAN USAHA DAN ALASANNYA ..........................................
ORGANISASI DAN STAFF .................................................................................
STAFF .............................................................................................................
STRUKTUR ORGANISASI ............................................................................
SISTEM UPAH................................................................................................
MODAL DAN PEMBIAYAAN USAHA ..............................................................
SUMBER MODAL ..........................................................................................
PENGGUNAAN MODAL ...............................................................................
RENCANA PENJUALAN ...............................................................................

GAGASAN BISNIS

1. MODAL AWAL DAN SUMBER MODAL
a. MODAL AWAL
Investasi

Rp

Mo da l ker ja

Rp

Total

Rp

b. S U M B E R M O D A L
S imp a na n pr iba d i

Rp

M it r a

Rp

P in ja ma n ke lu arg a

Rp

P in ja ma n u sa ha

Rp

2 . P E L U AN G U S A H A
A. K e k u a t a n p e nd u k u n g u s a h a ( S T R E N G T H )
 M e m i l i k i k e a h l i a n d a n k e t e r a m p i l a n ya ng c u k u p
 M e m p u n ya i mo d a l ya n g c u k u p
 T e m p a t ya ng s t r a t e g i s d e k a t

B . K e l e m a h a n ya n g m e m b a t a s i ( WE A K N E S S )
 M e m a k a n b i a ya ya n g c u k u p ba n ya k

 P r o s e s p e n d i r i a n u s a h a ya n g l u m a ya n r u m it

C. Pe lua ng usa ha
 S a ng a t d i b u t u hk a n o l e h m a s ya r a k a t
 B e l u m b a n ya k p e s a i n g

D . M e n g a n c a m u s a h a ( T H R E AT )
1 . M u n c u l n ya u s a h a ba r u ya n g b e r g e r a k d i b i d a n g ya n g s a m a
2 . A d a n ya t i nd a k a n c r i m i n a l
D E S KR I P S I T E N T AN G I D E U S AH A

3 . I d e nt i f i k a s i k e b u t u h a n: ya n g d i b u t u hk a n d a l a m u s a ha i n i
a d a l a h k o m p u t e r , p e r a l a t a n p e r ba i k a n k o mp yt e r , p e r a n g k a t
k o mp u t e r , k a r ya w a n, d a n t e m p a t u s a h a .
4 . S i a p a ya n g e n j a d i k o n s u m e n : m a s ya r a k a t d i s e k i t a r t e m p a t
u s a h a m a p u n d a r i l u a r d a e r a h.
5 . J e n i s p r o d u k / j a s a u nt u k m e m e n u h i k e b u t u ha n : ya n g d i h a s i l k a n
d a l a m u s a ha i n i a d a l a h b e r u p a b a r a n g d a n j a s a . P r o d u k be r u p a
ya n g b e r u p a b a r a n g be r u p a k o m p u t e r r a k it a n. S e d a n g a k a n
p r o d u k ya ng be r u p a j a s a be r u p a j a s a p e r ba i k a n k o m p u t e r d a n

p e n j u a l a n k o mp u t e r .
6 . C a r a m e n c a p a i k o n s u m e n : m e l a k u k a n p r o mo s i m e l a l u i m e d i a
s e t a k d a n e l e k t r o n i k . P r o mo s i m e l a l u i m e d i a c e t a k be r u p a
b e r i k l a n d i Ko r a n d a n m e m a s a ng s p a n d u k . S e d a n g k a n p r o mo s i
m e l a l u i m e d i a e l e k t r o n i k be r u p a be r i k l a n d i r a d i o . D e ng a n
m e l a k u k a n p r o mo s i m a s ya r a k a t b i a s t a hu t e nt a ng u s a h a k a m i,
p r o d u k ya ng d i h a s i l k a n, ha r g a p r o d u k , d a n i n fo r m a s i l a i n ya n g
d i b u t u hk a o l e h k o n s u m e n.

PEMASARAN
D E S KR I P S I T E N T AN G P AS A R
a . I d e nt i f i k a s i a r e a g e o g r a f i s : s e c a r a g e o g r a f i s t e m a t u s a h a i n i
berad a d i t ep i ja la n da n d ekat de nga n t er mina l.
b. Ko t a : u s a h a i n i b e r a d a d i k o t a Wo no s a r i, G u n u ng K i d u l .
c . T ip e k o n s u m e n : s e m u a k a l a n g a n / l a p i s a n m a s ya r a k a t .
d . U k u r a n b e s a r n ya p a s a r : u k u r a n b e s a r n y a p a s a r u s a h a i n i l u a s
s e l u r u h w o no s a r i .
e . P a ng s a p a s a r u nt u k u s a ha b a r u : u nt u k p a ng s a p a s a r k a m i d a p a t
m e m e n u h i s e k it a r 4 0 % k a r e na u s a h a k a m i i n i b e r s k a l a be s a r .
RENCANA MARKETING UNTUK PROMOSI

U nt u k p r o mo s i a w a l k a m i m e l a k u k a n p r o mo s i m e l a l u i m e m a s a n g
s p a n d u k , b e r i k l a n d i r a d i o , d a n be r i k l a n d i Ko r a n. S e l a i n it u k a m i j u g a
m e l a k u k a n p r o mo s i s e c a r a l a n g s u ng d e ng a n c a r a m e m b e r i k a n k u p o n
u n d i a n s e t i a p m e m b e l i p r o d u k a t a u p u n j a s a ya n g d it a w a r k a n d a n p a d a 3
bu l a n b e r i k u t n ya a k a n d i a d a k a n u nd i a n . H a d i a h n ya be r u p a k o m p it e r d a n
b e br a p a p e r a ng k a t k o mp u t e r . D e n g a n i n i k o n s u m e n a k a n l e b i h t e r t a r i k
u nt u k m e n g g u n a k a n j a s a d a n m e m b e l i b a r a n g ya ng k it a t a w a r k a n.

BENTUK BADAN USAHA
B e nt u k d a r i b a d a n u s a h a a k a n m e n j a d i P e r u s a h a a n P e r o r a n g a n
A l a s a n p e ne nt u a n b e n nt u k b a d a n u s a ha i n i b e r be nr u k p e r u s a ha a n
p e r o r a n g a n a d a l a h k a r e na p e r u s a h a a n i n i d i k e l o l a s a t u o r a ng . D e ng a n
p e r u s a h a a n ya n g b e r be nt u k p e r s e o r a n g a n ba n ya k k e u nt u ng a n ya n g a k a n
d i d a p a t a nt a r a l a i n k e p u t u s a n – k e p u t u s a n d a p a t s e g e r a d i a m b i l t a np a
h a r u s m e l a l u i r a p a t / me e t i n g , s e m u a k e u nt u ng a n m e n j a d i m i l i k s e n d i r i ,
d a n p a j a k ya n g d i b e b a n k a n k e p a d a p e r u s a h a a n p e r o r a ng a n l e b i h k e c i l
d a r i p a d a p e r u s a ha a n ya n g b e r be nt u k l a i n .
RENCANA MARKETING UNTUK PRODUK
Pro duk/ jasa

(1)

(2)

(3)

Na ma
bara ng/ ja sa

P e r a ng k a t
perangkat
k o mp u t e r

Ser vic e
k o mp u t e r

Ko m p u t e r - k o mp u t e r
r a k it a n

Spes ifik a si

B e r k u a l it a s
ba ik da n
t e r ja m i n

S e v i c e ya n g
cep at dan ba ik

Ko m p u t e r d e n g a n
s p s i f i k a s i ya n g t i n g g i

RENCANA MARKETING UNTUK HARGA
Pro duk/ jasa
B e r a p a be s a r
pe la ngga n mau
m e m b a ya r

(1)
Tert ingg i

Rata- rata

Terendah

Rp

Rp

Rp

Harga p e sa ing
Harga se nd ir i
A l a s a n p e ne nt u a n
harga
M e r g i n u nt u k
p o t o ng a n ha r g a

LOKASI USAHA
L o k a s i u s a h a i n i b e r a d a d i t e p i j a l a n r a ya ya n g r a m a i d a n d e k a t
d e ng a n t e m p a t u m u m . A l a s a n n ya a d a l a h k a r e na d e ng a n t e m p a t u s a h a

d it e p i j a l a n r a ya d a n r a m a i s e c a r a o t o ma t i s a k a n ba n ya k o r a n g t a h u
t e nt a ng lo k a s i u s a h a i n i d a n m e r e k a c e nd e r u n g u nt u k m e n g g u n a k a n j a s a
d a n m e m b e l i p r o d u k ya n g d it a w a r k a n d a r i p a d a d it e m p a t ya n g s e p i d a n
b e r a d a d i g a n g – g a n g k a r e n a a k s e s ya ng l e b i h s u l i t u nt u k d i j a n g k a u .
U nt u k m e n c a p a i p e l a n g g a n k a m i t i d a k m e m e r l u k a n p e n ya l u r a t a u p u n
s e m a c a m n ya . K a r e n a d a l a m u s a h a i n i p e l a n g g a n d a t a ng s e nd ir i k e
t e mp a t u s a h a k a m i . K a l a u p u n a d a ya n g m e m e s a n ya n g a k a n
m e n g a nt a r k a n b a r a n g k e p a d a k o ns u m e n a t a u p u n d a t a n g k e t e m p a t
k o ns u m e n u nt u k s e r v i c e k o m p u t e r a d a l a h k a r ya w a n k a m i s e n d i r i .
ORGANISAS I DAN STAFF
S t a f f ya n g d i b u t u hk a n :
 Bag ia n k eua nga n :






T u g a s : m e n g u r u s i d a n m e n g a t u r k e u a ng a n p e r u s a h a a n
m e l a ya n i p e n j u a l a n k o m p u t e r .
T a n g g u n g j a w a b: b e r t a n g g u n g j a w a b a t a s k e u a n g a n p e r u s a h a a n.
K u a l i f i k a s i : w a n it a m a k s . 2 6 t a hu n, ju j u r , u l e t ,
p e nd i d i k a n
min. D3, berpe na mp ila n
me nar ik.

 Tek nis i :





T u g a s : m e m p e r ba i k i k o mp u t e r , m e r a k it k o mp u t e r ,
m e l a ya n i p e n j u a l a n k o mp u t e r .
T a n g g u n g j a w a b: be r t a ng g u ng j a w a b a t a s k o mp u t e r
ya n g t e l a h d i r a k it d a n s e r v i c e ya n g t e l a h d i l a k u k a n.
K u a l i f i k a s i : l a k i – l a k i m a k s . 3 1 t a hu n, j u j u r , u l e t ,
p e nd i d i k a n m i n . S M K, b e r p e n a m p i l a n m e n a r i k .

STRUKTUR ORGANISASI
PEMILIK

B.
KEUANGAN

TEKNISI

SISTEM UPAH
S ys t e m u p a g ya ng d i g u n a k a n a d a l a h s ys t e m u p a h m e nu r u t w a k t u .
S e m a k i n l a m a k a r ya n b e k e r j a d i p e r u s a h a a n l a m i m a k a a k a n s e m a k i n

b e s a r p u l a g a j i ya n g d i p e r o l e h. S i s t e m s e m a c a m i n i a k a n m e n d o r o n g
k a r ya w a n u nt u k b e k e r j a t e r u s d i p e r u s a h a a n.
Unit

Jumlah
personil

B. keuangan
Te kni si

1 o rg
2 o rg

Gaji

Jumlah

Rp 700.000
Rp 650.000

Total =

Rp 700.000
Rp 1.300.000
Rp 2.000.000

RENCANA MODAL DAN PEMBIAYAAN USAHA
A. Sumber modal
1 . M o d a l s e nd i r i

Rp

2. Mo da l a sing/ p in ja ma n

Rp

J U M L AH

Rp

+

B. Penggunaan
7. Modal invest asi
1 . b i a ya b a ng u n g e d u ng

Rp 200.000.000

2. ko mput er

Rp

6.000.000

3. pera lat a n ser vic e ko mput er

Rp

6.000.000

4 . p r o mo s i

Rp

1.000.000

5 . la i n – l a i n

Rp

200.000

J U M L AH

Rp 213.200.000

+

8. M odal ke rja (1 bu lan)
1. gaji 3 pegawai

Rp 2.000.000

2. produksi

Rp 30.000.000

3 . u a ng m a k a n k a r ya w a n

Rp

270.000

4. list r ik

Rp

230.000

J U M L AH

Rp 32.500.000

+

Rencana penjualan
1 . p e r a n g k a t k o mp u t e r

x

Rp

2 . k o mp u t e r r a k it a n

x

Rp

3 . s e r v i c e k o mp u t e r

x

Rp

JUMLAH PENJUALAN

Rp

J U M L A H B I A Y A ( 1 T AH U N )

Rp

L AB A K O T O R

Rp

L AP I S AN P A J A K

Rp

L AB A B E R S I H

Rp

D isu su n o le h

……………….
( T i m P e n yu s u n )

+