IMPLIKATUR IKLAN LAYANAN MASYARAKAT YANG DIBUAT OLEH INSTANSI KEPOLISIAN: KAJIAN PRAGMATIK.
DAFTAR ISI
LEMBAR PENGESAHAN
LEMBAR PERSEMBAHAN
ABSTRAK.............................................................................................................iii
ABSTRACT...........................................................................................................iv
KATA PENGANTAR……....................................................................................v
DAFTAR ISI..........................................................................................................vi
BAB I PENDAHULUAN.......................................................................................1
1.1 Latar Belakang Masalah.....................................................................................1
1.2 Identifikasi Masalah...........................................................................................7
1.3 Tujuan Penelitian...............................................................................................8
1.4 Metode dan Teknik Penelitian ..........................................................................8
1.5 Kegunaan Penelitian..........................................................................................9
1.6 Sumber Data .....................................................................................................9
BAB II LANDASAN TEORI..............................................................................11
2.1 Pengertian Semantik.........................................................................................11
2.1.1 Makna Leksikal.............................................................................................12
2.1.2 Makna Gramatikal.........................................................................................12
2.1.3 Makna Kontekstual.......................................................................................13
2.2 Pengertian Pragmatik.......................................................................................14
2.2.1 Pragmatik Implikatur....................................................................................16
2.2.3 Konteks Wacana............................................................................................17
2.3 Pengertian Sintaksis.........................................................................................18
2.3.1 Pengertian Kalimat........................................................................................19
2.3.1.1 Kalimat Deklaratif…..................................................................................20
2.3.1.2 Kalimat Imperatif.......................................................................................21
vi
vii
2.3.1.2.1 Kalimat Imperatif Larangan....................................................................22
2.3.1.2.2 Kalimat Imperatif Ajakan.......................................................................22
2.3.1.2.3 Kalimat Imperatif Suruhan......................................................................23
2.3.1.2.4 Kalimat Imperatif Permintaan.................................................................23
2.3.1.2.5 Kalimat Imperatif Biasa.........................................................................24
2.3.1.3 Kalimat Interogatif.....................................................................................24
2.4 Pengertian Polisi...............................................................................................25
2.5 Pengertian Iklan Layanan Masyarakat.............................................................26
2.5.1 Kriteria Iklan Layanan Masyarakat...............................................................26
BAB III ANALISIS IMPLIKATUR IKLAN LAYANAN MASYARAKAT
YANG DIBUAT OLEH INSTANSI KEPOLISIAN KAJIAN
PRAGMATIK..........................................................................................28
3.1 Iklan Layanan Masyarakat Bertema Narkoba..................................................28
3.1.1 Analisis Jenis Kalimat Data 2.......................................................................29
3.1.2 Makna Leksikal Data 2.................................................................................29
3.1.3 Analisis Implikatur Data 2............................................................................30
3.1.4 Analisis Jenis Kalimat Data 3.......................................................................31
3.1.5 Analisis Makna Leksikal Data 3...................................................................31
3.1.6 Analisis Implikatur Data 3............................................................................32
3.1.7 Analisis Jenis Kalimat Data 4.......................................................................32
3.1.8 Analisis Makna Leksikal Data 4...................................................................33
3.1.9 Analisis Implikatur Data 4............................................................................33
3.1.10 Analisis Jenis Kalimat Data 5.....................................................................34
3.1.11 Analisis Makna Leksikal Data 5.................................................................35
3.1.12 Analisis Implikatur Data 5..........................................................................35
3.2 Iklan Layanan Masyarakat Bertema Lalu Lintas............................................36
3.2.1 Analisis Jenis Kalimat Data 6.......................................................................37
3.2.2 Analisis Makna Leksikal Data 6...................................................................37
viii
3.2.3 Analisis Implikatur Data 6............................................................................38
3.2.4 Analisis Jenis Kalimat Data 7.......................................................................39
3.2.5 Analisis Makna Leksikal Data 7...................................................................39
3.2.6 Analisis Implikatur Data 7............................................................................40
3.2.7 Analisis Jenis Kalimat 8................................................................................41
3.2.8 Analisis Makna Leksikal Data 8...................................................................41
3.2.9 Analisis implikatur Data 8............................................................................41
3.2.10 Analisis Jenis Kalimat Data 9.....................................................................42
3.2.11 Analisis Makna Leksikal Data 9...............................................................43
3.2.12 Analisis Implikatur Data 9..........................................................................43
3.2.13 Analisis Jenis Kalimat Data 10...................................................................44
3.2.14 Analisis Makna Leksikal Data 10...............................................................45
3.2.15 Analisis Implikatur Data 10........................................................................45
3.2.16 Analisis Jenis Kalimat Data 11...................................................................46
3.2.17 Analisis Jenis Kalimat Data 11…...............................................................46
3.2.18 Analisis Implikatur Data 11........................................................................47
3.2.19 Analisis Jenis Kalimat Data 12...................................................................48
3.2.20 Analisis Makna Leksikal Data 12...............................................................48
3.2.21 Analisis Implikatur Data 12........................................................................49
3.2.22 Analisis Jenis Kalimat Data 13...................................................................50
3.2.23 Analisis Makna Leksikal Data 13...............................................................51
3.2.24 Analisis Implikatur Data 13........................................................................51
3.2.25 Analisis Jenis Kalimat Data 14...................................................................52
3.2.26 Analisis Makna Leksikal Data 14..............................................................52
3.2.27 Analisis Makna Implikatur Data 14............................................................53
3.2.28 Analisis Jenis Kalimat Data 15...................................................................54
3.2.29 Analisis Makna Leksikal Data 15...............................................................55
ix
3.2.30 Analisis Makna Implikatur Data 15............................................................55
3.3 Iklan Layanan Masyarakat Bertema Kebersihan.............................................56
3.3.1 Analisis Jenis Kalimat Data 16.....................................................................56
3.3.2 Analisis Makna Leksikal Data 16.................................................................57
3.3.3 Analisis Implikatur Data 16..........................................................................57
3.3.4 Analisis Jenis Kalimat Data 17.....................................................................58
3.3.5 Analisis Makna Leksikal Data 17.................................................................59
3.3.6 Analisis Implikatur Data 17..........................................................................59
3.3.7 Analisis Jenis Kalimat Data 18.....................................................................60
3.3.8 Analisis Makna Leksikal 18..........................................................................61
3.3.9 Analisis Implikatur Data 18..........................................................................61
3.3.10 Analisis Jenis Kalimat Data 19...................................................................62
3.3.11 Analisis Makna Leksikal Data 19...............................................................63
3.3.12 Analisis Implikatur Data 19........................................................................63
3.3.13 Analisis Jenis Kalimat Data 20...................................................................64
3.3.14 Analisis Makna Leksikal Data 20...............................................................65
3.3.15 Analisis Implikatur Data 20........................................................................65
3.3.16 Analisis Jenis Kalimat Data 21...................................................................66
3.3.17 Analisis Makna Leksikal Data 21...............................................................67
3.3.18 Analisis Implikatur Data 21........................................................................67
3.4 Iklan Layanan Masyarakat Bertema Kejahatan...............................................68
3.4.1 Analisis Jenis Kalimat Data 22.....................................................................68
3.4.2 Analisis Makna Leksikal Data 22.................................................................69
3.4.3 Analisis Implikatur Data 22..........................................................................69
3.4.4 Analisis Jenis Kalimat Data 23.....................................................................70
3.4.5 Analisis Makna Leksikal Data 23.................................................................71
3.4.6 Analisis Implikatur Data 23..........................................................................71
x
3.4.7 Analisis Jenis Kalimat Data 24.....................................................................72
3.4.8 Analisis Makna Leksikal Data 24.................................................................73
3.4.9 Analisis Implikatur Data 24..........................................................................73
3.4.10 Analisis Jenis Kalimat Data 25...................................................................74
3.4.11 Analisis Makna Leksikal Data 25...............................................................74
3.4.12 Analisis Implikatur Data 25........................................................................75
3.4.13 Analisis Jenis Kalimat Data 26...................................................................76
3.4.14 Analisis Makna Leksikal Data 26...............................................................77
3.4.15 Analisis Implikatur Data 26........................................................................77
3.4.16 Analisis Jenis Kalimat Data 27...................................................................78
3.4.17 Analisis Makna Leksikal Data 27...............................................................79
3.4.18 Analisis Implikatur Data 27........................................................................79
3.4.19 Analisis Jenis Kalimat Data 28...................................................................80
3.4.20 Analisis Makna Leksikal Data 28...............................................................80
3.4.21 Analisis Implikatur Data 28.......................................................................81
3.4.22 Analisis Jenis Kalimat Data 29...................................................................82
3.4.23 Analisis Makna Leksikal Data 29...............................................................82
3.4.24 Analisis Implikatur Data 29........................................................................83
3.4.25 Analisis Jenis Kalimat Data 30...................................................................84
3.4.26 Analisis Makna Leksikal Data 30...............................................................84
3.4.27 Analisis Implikatur Data 30........................................................................84
3.5 Tabel 1: Analisis Data......................................................................................85
BAB IV SIMPULAN DAN SARAN ……..........................................................86
4.1 Simpulan.........................................................................................................86
4.2 Saran................................................................................................................87
DAFTAR PUSTAKA...........................................................................................88
DAFTAR KAMUS...............................................................................................89
xi
LAMPIRAN..........................................................................................................90
RIWAYAT HIDUP……………………………………………………………..98
UCAPAN TERIMA KASIH
LEMBAR PENGESAHAN
LEMBAR PERSEMBAHAN
ABSTRAK.............................................................................................................iii
ABSTRACT...........................................................................................................iv
KATA PENGANTAR……....................................................................................v
DAFTAR ISI..........................................................................................................vi
BAB I PENDAHULUAN.......................................................................................1
1.1 Latar Belakang Masalah.....................................................................................1
1.2 Identifikasi Masalah...........................................................................................7
1.3 Tujuan Penelitian...............................................................................................8
1.4 Metode dan Teknik Penelitian ..........................................................................8
1.5 Kegunaan Penelitian..........................................................................................9
1.6 Sumber Data .....................................................................................................9
BAB II LANDASAN TEORI..............................................................................11
2.1 Pengertian Semantik.........................................................................................11
2.1.1 Makna Leksikal.............................................................................................12
2.1.2 Makna Gramatikal.........................................................................................12
2.1.3 Makna Kontekstual.......................................................................................13
2.2 Pengertian Pragmatik.......................................................................................14
2.2.1 Pragmatik Implikatur....................................................................................16
2.2.3 Konteks Wacana............................................................................................17
2.3 Pengertian Sintaksis.........................................................................................18
2.3.1 Pengertian Kalimat........................................................................................19
2.3.1.1 Kalimat Deklaratif…..................................................................................20
2.3.1.2 Kalimat Imperatif.......................................................................................21
vi
vii
2.3.1.2.1 Kalimat Imperatif Larangan....................................................................22
2.3.1.2.2 Kalimat Imperatif Ajakan.......................................................................22
2.3.1.2.3 Kalimat Imperatif Suruhan......................................................................23
2.3.1.2.4 Kalimat Imperatif Permintaan.................................................................23
2.3.1.2.5 Kalimat Imperatif Biasa.........................................................................24
2.3.1.3 Kalimat Interogatif.....................................................................................24
2.4 Pengertian Polisi...............................................................................................25
2.5 Pengertian Iklan Layanan Masyarakat.............................................................26
2.5.1 Kriteria Iklan Layanan Masyarakat...............................................................26
BAB III ANALISIS IMPLIKATUR IKLAN LAYANAN MASYARAKAT
YANG DIBUAT OLEH INSTANSI KEPOLISIAN KAJIAN
PRAGMATIK..........................................................................................28
3.1 Iklan Layanan Masyarakat Bertema Narkoba..................................................28
3.1.1 Analisis Jenis Kalimat Data 2.......................................................................29
3.1.2 Makna Leksikal Data 2.................................................................................29
3.1.3 Analisis Implikatur Data 2............................................................................30
3.1.4 Analisis Jenis Kalimat Data 3.......................................................................31
3.1.5 Analisis Makna Leksikal Data 3...................................................................31
3.1.6 Analisis Implikatur Data 3............................................................................32
3.1.7 Analisis Jenis Kalimat Data 4.......................................................................32
3.1.8 Analisis Makna Leksikal Data 4...................................................................33
3.1.9 Analisis Implikatur Data 4............................................................................33
3.1.10 Analisis Jenis Kalimat Data 5.....................................................................34
3.1.11 Analisis Makna Leksikal Data 5.................................................................35
3.1.12 Analisis Implikatur Data 5..........................................................................35
3.2 Iklan Layanan Masyarakat Bertema Lalu Lintas............................................36
3.2.1 Analisis Jenis Kalimat Data 6.......................................................................37
3.2.2 Analisis Makna Leksikal Data 6...................................................................37
viii
3.2.3 Analisis Implikatur Data 6............................................................................38
3.2.4 Analisis Jenis Kalimat Data 7.......................................................................39
3.2.5 Analisis Makna Leksikal Data 7...................................................................39
3.2.6 Analisis Implikatur Data 7............................................................................40
3.2.7 Analisis Jenis Kalimat 8................................................................................41
3.2.8 Analisis Makna Leksikal Data 8...................................................................41
3.2.9 Analisis implikatur Data 8............................................................................41
3.2.10 Analisis Jenis Kalimat Data 9.....................................................................42
3.2.11 Analisis Makna Leksikal Data 9...............................................................43
3.2.12 Analisis Implikatur Data 9..........................................................................43
3.2.13 Analisis Jenis Kalimat Data 10...................................................................44
3.2.14 Analisis Makna Leksikal Data 10...............................................................45
3.2.15 Analisis Implikatur Data 10........................................................................45
3.2.16 Analisis Jenis Kalimat Data 11...................................................................46
3.2.17 Analisis Jenis Kalimat Data 11…...............................................................46
3.2.18 Analisis Implikatur Data 11........................................................................47
3.2.19 Analisis Jenis Kalimat Data 12...................................................................48
3.2.20 Analisis Makna Leksikal Data 12...............................................................48
3.2.21 Analisis Implikatur Data 12........................................................................49
3.2.22 Analisis Jenis Kalimat Data 13...................................................................50
3.2.23 Analisis Makna Leksikal Data 13...............................................................51
3.2.24 Analisis Implikatur Data 13........................................................................51
3.2.25 Analisis Jenis Kalimat Data 14...................................................................52
3.2.26 Analisis Makna Leksikal Data 14..............................................................52
3.2.27 Analisis Makna Implikatur Data 14............................................................53
3.2.28 Analisis Jenis Kalimat Data 15...................................................................54
3.2.29 Analisis Makna Leksikal Data 15...............................................................55
ix
3.2.30 Analisis Makna Implikatur Data 15............................................................55
3.3 Iklan Layanan Masyarakat Bertema Kebersihan.............................................56
3.3.1 Analisis Jenis Kalimat Data 16.....................................................................56
3.3.2 Analisis Makna Leksikal Data 16.................................................................57
3.3.3 Analisis Implikatur Data 16..........................................................................57
3.3.4 Analisis Jenis Kalimat Data 17.....................................................................58
3.3.5 Analisis Makna Leksikal Data 17.................................................................59
3.3.6 Analisis Implikatur Data 17..........................................................................59
3.3.7 Analisis Jenis Kalimat Data 18.....................................................................60
3.3.8 Analisis Makna Leksikal 18..........................................................................61
3.3.9 Analisis Implikatur Data 18..........................................................................61
3.3.10 Analisis Jenis Kalimat Data 19...................................................................62
3.3.11 Analisis Makna Leksikal Data 19...............................................................63
3.3.12 Analisis Implikatur Data 19........................................................................63
3.3.13 Analisis Jenis Kalimat Data 20...................................................................64
3.3.14 Analisis Makna Leksikal Data 20...............................................................65
3.3.15 Analisis Implikatur Data 20........................................................................65
3.3.16 Analisis Jenis Kalimat Data 21...................................................................66
3.3.17 Analisis Makna Leksikal Data 21...............................................................67
3.3.18 Analisis Implikatur Data 21........................................................................67
3.4 Iklan Layanan Masyarakat Bertema Kejahatan...............................................68
3.4.1 Analisis Jenis Kalimat Data 22.....................................................................68
3.4.2 Analisis Makna Leksikal Data 22.................................................................69
3.4.3 Analisis Implikatur Data 22..........................................................................69
3.4.4 Analisis Jenis Kalimat Data 23.....................................................................70
3.4.5 Analisis Makna Leksikal Data 23.................................................................71
3.4.6 Analisis Implikatur Data 23..........................................................................71
x
3.4.7 Analisis Jenis Kalimat Data 24.....................................................................72
3.4.8 Analisis Makna Leksikal Data 24.................................................................73
3.4.9 Analisis Implikatur Data 24..........................................................................73
3.4.10 Analisis Jenis Kalimat Data 25...................................................................74
3.4.11 Analisis Makna Leksikal Data 25...............................................................74
3.4.12 Analisis Implikatur Data 25........................................................................75
3.4.13 Analisis Jenis Kalimat Data 26...................................................................76
3.4.14 Analisis Makna Leksikal Data 26...............................................................77
3.4.15 Analisis Implikatur Data 26........................................................................77
3.4.16 Analisis Jenis Kalimat Data 27...................................................................78
3.4.17 Analisis Makna Leksikal Data 27...............................................................79
3.4.18 Analisis Implikatur Data 27........................................................................79
3.4.19 Analisis Jenis Kalimat Data 28...................................................................80
3.4.20 Analisis Makna Leksikal Data 28...............................................................80
3.4.21 Analisis Implikatur Data 28.......................................................................81
3.4.22 Analisis Jenis Kalimat Data 29...................................................................82
3.4.23 Analisis Makna Leksikal Data 29...............................................................82
3.4.24 Analisis Implikatur Data 29........................................................................83
3.4.25 Analisis Jenis Kalimat Data 30...................................................................84
3.4.26 Analisis Makna Leksikal Data 30...............................................................84
3.4.27 Analisis Implikatur Data 30........................................................................84
3.5 Tabel 1: Analisis Data......................................................................................85
BAB IV SIMPULAN DAN SARAN ……..........................................................86
4.1 Simpulan.........................................................................................................86
4.2 Saran................................................................................................................87
DAFTAR PUSTAKA...........................................................................................88
DAFTAR KAMUS...............................................................................................89
xi
LAMPIRAN..........................................................................................................90
RIWAYAT HIDUP……………………………………………………………..98
UCAPAN TERIMA KASIH