Strategi Penggunaan Retorika dalam Iklan Otomotif pada Media Berbahasa Perancis.
DAFTAR ISI
Abstrak
..................................................................................................... i
Abstract
............................................................................................... ii
Kata Pengantar
Daftar isi
................................................................................... iii
............................................................................................... v
BAB I PENDAHULUAN ....................................................................... 1
1.1
Latar Belakang Masalah
1.2
Identifikasi Masalah ........................................................... 3
1.3
Tujuan Penelitian
1.4
Kegunaan Penelitian ........................................................... 4
1.5
1.6
KerangkaPemikiran
........................................................... 4
........................................................... 4
Sumber Data ....................................................................... 5
BAB II KERANGKA TEORI
2.1
............................................... 1
Semantik
........................................................... 6
....................................................................... 6
2.1.1
Makna Denotatif
................................... 7
2.1.2
Makna Konotatif
................................... 7
2.2
Argumentasi ....................................................................... 8
2.3
Retorika
....................................................................... 9
2.3.1 Prinsip-Prinsip Retorika ................................... 9
2.3.2 Unsur-Unsur Retorika ................................... 11
2.4
Iklan ................................................................................... 13
2.4.1
Aspek dalam Iklan
................................... 14
BAB III METODE PENELITIAN ........................................................... 16
3.1
Teknik Penelitian
........................................................... 16
3.2
Objek Penelitian
........................................................... 16
3.3
Prosedur Kerja
........................................................... 17
BAB IV ANALISIS .................................................................................... 18
4.1
4.2
4.3
Klasifikasi Karakter Hemat
............................................... 18
4.1.1
Referensi
........................................................... 21
4.1.2
Analisis Teks ........................................................... 22
4.1.3
Analisis Penerapan Prinsip-Prinsip Retorika ........... 28
4.1.4
Analisis Penerapan Unsur-Unsur Retorika
Klasifikasi Karakter Ramah Lingkungan
........... 30
....................... 34
4.2.1
Referensi
........................................................... 36
4.2.2
Analisis Teks ........................................................... 37
4.2.3
Analisis Penerapan Prinsip-Prinsip Retorika ........... 41
4.3.4
Analisis Penerapan Unsur-Unsur Retorika
........... 43
Klasifikasi Karakter Sporty …….................................... 45
4.4
4.3.1
Referensi
............................................ 46
4.3.2
Analisis Teks
............................................. 47
4.3.3
Analisis Penerapan Prinsip-Prinsip Retorika ......... 50
4.3.4
Analisis Penerapan Unsur-Unsur Retorika ............. 52
Klasifikasi Karakter Mewah ................................................. 53
4.4.1
Referensi
............................................... 55
4.5
4.6
4.4.2
Analisis Teks
............................................... 56
4.4.3
Analisis Penerapan Prinsip-Prinsip Retorika ........... 61
4.4.4
Analisis Penerapan Unsur-Unsur Retorika
........... 64
Klasifikasi Karakter Handal ............................................... 65
4.5.1
Referensi
............................................... 67
4.5.2
Analisis Teks
............................................... 69
4.5.3
Analisis Penerapan Prinsip-Prinsip Retorika ........... 74
4.5.4
Analisis Penerapan Unsur-Unsur Retorika
........... 77
Klasifikasi Karakter Modis
............................................... 78
4.6.1
Referensi
............................................... 80
4.6.2
Analisis Teks
............................................... 81
4.6.3
Analisis Penerapan Prinsip-Prinsip Retorika ........... 87
4.6.4
Analisis Penerapan Unsur-Unsur Retorika ............. 89
BAB V SIMPULAN ................................................................................... 91
SYNOPSIS
............................................................................................... 94
DAFTAR PUSTAKA................................................................................... 107
SITOGRAFI ............................................................................................... 108
LAMPIRAN ............................................................................................... 109
Abstrak
..................................................................................................... i
Abstract
............................................................................................... ii
Kata Pengantar
Daftar isi
................................................................................... iii
............................................................................................... v
BAB I PENDAHULUAN ....................................................................... 1
1.1
Latar Belakang Masalah
1.2
Identifikasi Masalah ........................................................... 3
1.3
Tujuan Penelitian
1.4
Kegunaan Penelitian ........................................................... 4
1.5
1.6
KerangkaPemikiran
........................................................... 4
........................................................... 4
Sumber Data ....................................................................... 5
BAB II KERANGKA TEORI
2.1
............................................... 1
Semantik
........................................................... 6
....................................................................... 6
2.1.1
Makna Denotatif
................................... 7
2.1.2
Makna Konotatif
................................... 7
2.2
Argumentasi ....................................................................... 8
2.3
Retorika
....................................................................... 9
2.3.1 Prinsip-Prinsip Retorika ................................... 9
2.3.2 Unsur-Unsur Retorika ................................... 11
2.4
Iklan ................................................................................... 13
2.4.1
Aspek dalam Iklan
................................... 14
BAB III METODE PENELITIAN ........................................................... 16
3.1
Teknik Penelitian
........................................................... 16
3.2
Objek Penelitian
........................................................... 16
3.3
Prosedur Kerja
........................................................... 17
BAB IV ANALISIS .................................................................................... 18
4.1
4.2
4.3
Klasifikasi Karakter Hemat
............................................... 18
4.1.1
Referensi
........................................................... 21
4.1.2
Analisis Teks ........................................................... 22
4.1.3
Analisis Penerapan Prinsip-Prinsip Retorika ........... 28
4.1.4
Analisis Penerapan Unsur-Unsur Retorika
Klasifikasi Karakter Ramah Lingkungan
........... 30
....................... 34
4.2.1
Referensi
........................................................... 36
4.2.2
Analisis Teks ........................................................... 37
4.2.3
Analisis Penerapan Prinsip-Prinsip Retorika ........... 41
4.3.4
Analisis Penerapan Unsur-Unsur Retorika
........... 43
Klasifikasi Karakter Sporty …….................................... 45
4.4
4.3.1
Referensi
............................................ 46
4.3.2
Analisis Teks
............................................. 47
4.3.3
Analisis Penerapan Prinsip-Prinsip Retorika ......... 50
4.3.4
Analisis Penerapan Unsur-Unsur Retorika ............. 52
Klasifikasi Karakter Mewah ................................................. 53
4.4.1
Referensi
............................................... 55
4.5
4.6
4.4.2
Analisis Teks
............................................... 56
4.4.3
Analisis Penerapan Prinsip-Prinsip Retorika ........... 61
4.4.4
Analisis Penerapan Unsur-Unsur Retorika
........... 64
Klasifikasi Karakter Handal ............................................... 65
4.5.1
Referensi
............................................... 67
4.5.2
Analisis Teks
............................................... 69
4.5.3
Analisis Penerapan Prinsip-Prinsip Retorika ........... 74
4.5.4
Analisis Penerapan Unsur-Unsur Retorika
........... 77
Klasifikasi Karakter Modis
............................................... 78
4.6.1
Referensi
............................................... 80
4.6.2
Analisis Teks
............................................... 81
4.6.3
Analisis Penerapan Prinsip-Prinsip Retorika ........... 87
4.6.4
Analisis Penerapan Unsur-Unsur Retorika ............. 89
BAB V SIMPULAN ................................................................................... 91
SYNOPSIS
............................................................................................... 94
DAFTAR PUSTAKA................................................................................... 107
SITOGRAFI ............................................................................................... 108
LAMPIRAN ............................................................................................... 109