ASPEK PERSUASIF DALAM IKLAN PRODUK RAMAH LINGKUNGAN BERBAHASA PERANCIS.
DAFTAR ISI
ABSTRAK......................................................................................................... iii
ABSTRACT........................................................................................................ iv
KATA PENGANTAR........................................................................................ v
DAFTAR ISI .................................................................................................... vii
BAB I. PENDAHULUAN .................................................................................. 1
1.1 Latar Belakang Masalah ............................................................................. 1
1.2 Identifikasi Masalah ................................................................................... 3
1.3 Tujuan Penelitian........................................................................................ 3
1.4 Manfaat Penelitian...................................................................................... 4
1.5 Kerangka Pemikiran ................................................................................... 4
1.6 Sumber Data............................................................................................... 5
BAB II. TINJAUAN PUSTAKA ....................................................................... 6
2.1 Iklan ........................................................................................................... 6
2.1.1 Struktur Iklan....................................................................................... 6
2.1.2 Teori Komunikasi Iklan ....................................................................... 7
2.2 Semantik .................................................................................................. 14
2.2.1 Makna Denotatif ................................................................................ 15
2.2.2 Makna Konotatif ................................................................................ 15
2.2.3 Medan Makna .................................................................................... 16
2.3 Gaya Bahasa............................................................................................. 16
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BAB III. METODE PENELITIAN ................................................................. 21
3.1 Teknik Penelitian...................................................................................... 21
3.2 Objek Penelitian ....................................................................................... 21
3.3 Prosedur Kerja.......................................................................................... 21
BAB IV. ANALISIS ......................................................................................... 22
4.1 Fungsi confortation .................................................................................. 22
4.1.1 Medan Makna .................................................................................... 24
4.1.2 Gaya Bahasa ...................................................................................... 33
4.1.3 Hubungan Teks dan Gambar .............................................................. 35
4.2 Fungsi implication.................................................................................. 38
4.3 Fungsi figuration.................................................................................... 45
4.4 Fungsi énonciation ................................................................................. 55
4.5 Fungsi élucidation .................................................................................. 72
BAB V. SIMPULAN ........................................................................................ 79
SYNOPSIS ........................................................................................................ 83
DAFTAR PUSTAKA..................................................................................... 100
SITOGRAFI................................................................................................... 101
DAFTAR KAMUS......................................................................................... 103
LAMPIRAN ................................................................................................... 104
viii
ABSTRAK......................................................................................................... iii
ABSTRACT........................................................................................................ iv
KATA PENGANTAR........................................................................................ v
DAFTAR ISI .................................................................................................... vii
BAB I. PENDAHULUAN .................................................................................. 1
1.1 Latar Belakang Masalah ............................................................................. 1
1.2 Identifikasi Masalah ................................................................................... 3
1.3 Tujuan Penelitian........................................................................................ 3
1.4 Manfaat Penelitian...................................................................................... 4
1.5 Kerangka Pemikiran ................................................................................... 4
1.6 Sumber Data............................................................................................... 5
BAB II. TINJAUAN PUSTAKA ....................................................................... 6
2.1 Iklan ........................................................................................................... 6
2.1.1 Struktur Iklan....................................................................................... 6
2.1.2 Teori Komunikasi Iklan ....................................................................... 7
2.2 Semantik .................................................................................................. 14
2.2.1 Makna Denotatif ................................................................................ 15
2.2.2 Makna Konotatif ................................................................................ 15
2.2.3 Medan Makna .................................................................................... 16
2.3 Gaya Bahasa............................................................................................. 16
vii
BAB III. METODE PENELITIAN ................................................................. 21
3.1 Teknik Penelitian...................................................................................... 21
3.2 Objek Penelitian ....................................................................................... 21
3.3 Prosedur Kerja.......................................................................................... 21
BAB IV. ANALISIS ......................................................................................... 22
4.1 Fungsi confortation .................................................................................. 22
4.1.1 Medan Makna .................................................................................... 24
4.1.2 Gaya Bahasa ...................................................................................... 33
4.1.3 Hubungan Teks dan Gambar .............................................................. 35
4.2 Fungsi implication.................................................................................. 38
4.3 Fungsi figuration.................................................................................... 45
4.4 Fungsi énonciation ................................................................................. 55
4.5 Fungsi élucidation .................................................................................. 72
BAB V. SIMPULAN ........................................................................................ 79
SYNOPSIS ........................................................................................................ 83
DAFTAR PUSTAKA..................................................................................... 100
SITOGRAFI................................................................................................... 101
DAFTAR KAMUS......................................................................................... 103
LAMPIRAN ................................................................................................... 104
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