Utami Perilaku Investor Saham dan Obligasi Abstract 2004

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PERILAKU INVESTORSAHAM DAN OBLIGASI
PADA BURSAEFEK JAKARTA
2OO3
PERIODENOVEMBER 2OOa.I{{ARET
Mudji Utami
FakultasEkonomi
UniversitasSurabaYa
Surabaya
Liliana Inggrit WijaYa
FakultasEkonomi
UniversitasSurabaYa
Surabaya

Abstract
In globalization dimention where the society have been
more educated,so financial investment growing faster both
kind of instrument or market participant. For long-term
investment there is available two kinds of interesting
alternative such as Bond and Stock. This study purpose

specifically to differential investor behavior who choosing
stock or bond as their financial investmentin JakartaStock
ExchangebetweenNovember 2002 until March 2003.
This topic very interestedbecausethe unique characteristic
between stock as a equity contrast bond as a debt. The
ultimate content of this researchto describethe application
of psychology to financial behavior from investor toward
their behavioral finance in the investment activity. This
concept including individual investment activity which
observableor overt and covert or hidden. The individnal
characteristicand their link with the environmentmeasured
by 5W lH: What They Buy, Who is The Investor, Who is
The Influencer, Why They Buy, When They Buy, Where
They Buy and How Often They Use. Through this research
expected to be able to explore the meaning of investor
behavior in their action to invest on stock or bond basedon
the belivingmay be the investorrasionallyor the opposite.

Key

investor behaviour,Bond and Share.