Perancangan kampanye gaya hidup hijau remaja kota Solo melalui media komunikasi visual BAB 0 PENGANTAR
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LEMB
BAR PEN
NGESAHA
AN
Disaahkan dan Diterima oleeh Panitia Peenguji dalam
m Sidang Tugas Akhir
ual Fakultass Seni Rupaa dan Desain
n
Program Studi Desain Komuunikasi Visu
Universittas Sebelas Maret Surakkarta
Pada Tanggal : 29
2 Juni 20155
guji,
Tim Peng
Ketua Sidang Ujian Tugas
T
Akhirr
Dr. Deny Tri Ardiantto, S.Sn., Diipl. Art
NIP. 19799052120021121002
(
)
Sekretaris Sidang Ujiian Tugas Akhir
A
Jazuli Abddin Munib, S.Sn.
NIP. 19755051620021121001
(
)
Pembimbiing I Tugas Akhir
Drs. Ahmaad Adib, M.Hum.,
M
Ph.D
D.
NIP 19620070819920331001
(
)
Pembimbiing II Tugass Akhir
Drs. Pututt H. Pramonno, M.Si.
NIP. 195550612119800031014
(
)
Mengetaahui,
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HALAMAN PERSEMBAHAN
Tugas Akhir ini penulis persembahkan untuk
Emak dan Bapak, serta keluarga.
Terima kasih untuk semua dukungan dan doa.
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HALAMAN MOTTO
Karena hal yang luar biasa
commit to userberawal dari hal yang sederhana.
v
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KATA PENGANTAR
Syukur alhamdulillah penulis ucapkan kepada Allah SWT yang telah
memberikan rahmat dan hidayah kepada penulis sehingga penulis dapat
menyusun dan menyelesaikan Tugas Akhir guna memenuhi persyaratan untuk
mencapai gelar Sarjana Seni Jurusan Desain Komunikasi Visual Universitas
Sebelas Maret Surakarta.
Banyak pihak yang sudah membantu, mendorong, dan membimbing dalam
penyusunan Tugas Akhir ini. Penulis ingin mengucapkan terima kasih kepada:
1.
Drs. Ahmad Adib, M.Hum., Ph.D. selaku Dekan Fakultas Seni Rupa dan
Desain Universitas Sebelas Maret Surakarta.
2.
Dr. Deny Tri Ardianto, S.Sn., Dipl.Art selaku Ketua Program Studi S1
Desain Komunikasi Visual.
3.
Drs. Ahmad Adib, M. Hum., Ph.D. selaku pembimbing I yang telah memberi
arahan, saran, dan kritik yang membangun dalam Tugas Akhir ini.
4.
Drs. Putut H. Pramono, M.Si. selaku pembimbing II yang juga telah
memberikan arahan, saran, dan kritik yang membangun.
5.
Seluruh dosen dan karyawan Fakultas Seni Rupa dan Desain Universitas
Sebelas Maret Surakarta, khususnya S1 Desain Komunikasi Visual.
6.
Bapak Bani selaku Ka Subbid. Pengembangan Kapasitas Badan Lingkungan
Hidup Kota Surakarta dan Bapak Yatno selaku Kepala Bidang Humas PT
PLN Persero Area Surakarta, yang bersedia menjadi narasumber dalam
penyusunan data dan materi karya
Tugas
Akhir.
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to user
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7.
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Kedua orang tua, Quin Astopo dan Armiyah, serta Mbok’e (nenek) untuk
restu, harapan, dan doa yang diberikan.
8.
Abang Sani, Abang Ipul, Abang Aziz, Fina, dan seluruh keluarga yang selalu
memberikan dukungan.
9.
Ibu-ibu pengajian tersayang, yaitu Zahro, Imeh, Munyil, Elly, dan Westrika.
10. Sahabat-sahabat tersayang, yaitu Handini, Pepi, Genda, Anin, Difara, Apin,
Diba, Farah, dan Mas Okik.
11. Sahabat-sahabat Kos Syafa Kamila, Saras, Dyah, Fifi, Mbak Linda, Mbak
Farida, Mbak Ilyan, Mbak Devi, dan Mbak Desy
12. Teman-teman S1 Desain Komunikasi Visual angkatan 2011 dan FOKUS
UNS.
13. Kakak tingkat, adik tingkat serta seluruh pihak yang telah membantu penulis
dalam menyelesaikan Tugas Akhir.
Penulis yakin bahwa Tugas Akhir ini masih terdapat banyak kekurangan.
Oleh karena itu kritik dan saran sangat membantu dalam penyempurnaan Tugas
Akhir ini. Semoga Tugas Akhir ini bermanfaat.
Surakarta, 15 Juni 2015
Penulis
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PERANCANGAN KAMPANYE
GAYA HIDUP HIJAU REMAJA KOTA SOLO
MELALUI MEDIA KOMUNIKASI VISUAL
Gilang Arwin Saputri 1
Drs. Ahmad Adib, M.Hum., Ph.D. 2 Drs. Putut H. Pramono, M.Si. 3
ABSTRAK
Gilang Arwin Saputri. 2015. Kampanye adalah suatu kegiatan promosi,
komunikasi atau rangkaian pesan terencana yang khususnya spesifik atau untuk
memecahkan masalah kritis, komersial maupun nonkomersial, seperti masalah
sosial, budaya, politik, lingkungan hidup/ekologi. Solo Green Changer merupakan
sebuah kampanye untuk mengubah gaya hidup remaja Kota Solo menjadi lebih
ramah pada lingkungan. Kampanye dilaksanakan secara berkelanjutan melalui
media komunikasi visual dan memanfaatkan media yang dekat dengan remaja
yaitu media sosial, diharapkan dapat mengajak remaja Kota Solo untuk beraksi
menjaga lingkungan Kota Solo.
Kata Kunci : kampanye, gaya hidup, lingkungan, desain komunikasi visual
1
Mahasiswa Jurusan Desain Komunikasi Visual, Fakultas Seni Rupa dan Desain,
Universitas Sebelas Maret Surakarta dengan NIM C0711014
2
commit to user
Dosen Pembimbing Tugas Akhir I
3
Dosen Pembimbing Tugas Akhir II
viii
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CAMPAIGN DESIGN
GREEN LIFE STYLE OF SOLO TEENAGERS
THROUGH VISUAL COMMUNICATION MEDIA
Gilang Arwin Saputri 1
Drs. Ahmad Adib, M.Hum., Ph.D. 2 Drs. Putut H. Pramono, M.Si. 3
ABSTRACT
Gilang Arwin Saputri. 2015. Campaign is a promotional activity, communication
or that particular series of planned specific messages or to solve critical
problems, commercial or noncommercial, such as social issues, culture, politics,
environment/ecology. Solo Green Changer is a campaign to change Solo
teenagers’ lifestyle become more environmentally friendly. Campaign carried out
in a sustainable manner through the visual communication media and social
media which close to the teen, to encourage Solo teenagers to act and
safeguarding the environment.
Keywords : campaign, life style, environment, visual communication design
1
Student of Visual Communication Design Department, Faculty of Arts and Design,
Sebelas Maret University of Surakarta with student ID Number: C0711014
2
First Final Project’s Guide Lecturer
3
Second Final Project’s Guide Lecturer
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DAFTAR ISI
HALAMAN JUDUL ........................................................................................................ i
HALAMAN PERSETUJUAN ....................................................................................... ii
HALAMAN PENGESAHAN ........................................................................................ iii
HALAMAN PERSEMBAHAN .................................................................................... iv
HALAMAN MOTTO ..................................................................................................... v
KATA PENGANTAR .................................................................................................... vi
ABSTRAK .................................................................................................................... viii
ABSTRACT .................................................................................................................... xi
DAFTAR ISI .................................................................................................................... x
DAFTAR TABEL ........................................................................................................ xiii
DAFTAR GAMBAR .................................................................................................... xiv
BAB I
PENDAHULUAN
A. Latar Belakang ............................................................................................. 1
B. Rumusan Masalah ........................................................................................ 3
C. Tujuan .......................................................................................................... 3
D. Metode Penelitian ........................................................................................ 4
E. Target ........................................................................................................... 6
BAB III KAJIAN TEORI
A. Perancangan ................................................................................................. 9
B. Kampanye .................................................................................................... 9
C. Tinjauan Lingkungancommit
dan Gaya
Hidup ...................................................... 16
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D. Remaja dan Dewasa Dini ........................................................................... 17
E. Desain Komunikasi Visual ........................................................................ 21
F. Infografis .................................................................................................... 27
G. Tinjauan Media Sosial ............................................................................... 33
BAB III IDENTIFIKASI DATA
A. Badan Lingkungan Hidup (BLH) Kota Surakarta ..................................... 35
B. PT PLN (Persero) Area Surakarta ............................................................. 57
C. Komparasi
1. Earth Hour Solo ................................................................................... 74
2. Solo Berkebun...................................................................................... 81
D. Analisa SWOT ........................................................................................... 96
E. Unique Selling Preposition (USP) ............................................................. 98
F. Positioning ................................................................................................. 98
G. Hasil Riset .................................................................................................. 99
BAB IV KONSEP PERANCANGAN
A. Konsep Kreatif
1. Perancangan Event Kampanye Gaya Hidup Hijau ............................ 111
2. Penyesuaian Karakter Remaja ........................................................... 112
3. Penciptaan Konsep dan Penyusunan Materi ...................................... 113
B. Konsep Perancangan
1. Strategi Visual Verbal ........................................................................ 114
2. Strategi Visual Non Verbal ................................................................ 115
C. Teknik Pelaksanaan ................................................................................. 124
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D. Estimasi Biaya ......................................................................................... 132
BAB V
VISUALISASI KARYA
A. Poster Infografis Solo Green Changer ..................................................... 134
B. Website ..................................................................................................... 137
C. Stand Booth .............................................................................................. 142
D. Social Media Campaign........................................................................... 148
E. Mobile Campaign .................................................................................... 154
F. Promosi .................................................................................................... 156
G. Stationary ................................................................................................. 158
H. Merchandise............................................................................................. 167
BAB VI PENUTUP
A. Kesimpulan .............................................................................................. 177
B. Saran ........................................................................................................ 178
DAFTAR PUSTAKA
LAMPIRAN
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DAFTAR TABEL
Tabel 1: UPJ di Wilayah Surakarta ................................................................................. 65
Tabel 2: Tabel Analisis SWOT ....................................................................................... 96
Tabel 3: Estimasi Biaya ................................................................................................ 132
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DAFTAR GAMBAR
Gambar 1: Kerangka Berpikir ........................................................................................... 4
Gambar 2: Kantor BLH di Komplek Balaikota .............................................................. 35
Gambar 3: Logo Badan Lingkungan Hidup .................................................................... 36
Gambar 4: Struktur Organisasi BLH Kota Surakarta ..................................................... 39
Gambar 5: Kondisi Sampah ............................................................................................ 46
Gambar 6: Pola Lama Perilaku Masyarakat tentang Sampah ......................................... 49
Gambar 7: Pola Baru Perilaku Masyarakat tentang Sampah .......................................... 50
Gambar 8: Alur Pengelolaan Sampah Pada Sistem Saat Ini ........................................... 50
Gambar 9: Alur Pengelolaan Sampah Pada Sistem yang Baru ....................................... 51
Gambar 10: Komposting RT ........................................................................................... 52
Gambar 11: Proses Pengomposan ................................................................................... 54
Gambar 12: Kantor PT PLN Area Surakarta .................................................................. 57
Gambar 13: Logo PT PLN (Persero) .............................................................................. 60
Gambar 14: Struktur Organisasi PT PLN Area Surakarta .............................................. 67
Gambar 15: Pelaksanaan Earth Hour .............................................................................. 74
Gambar 16: Facebook Earth Hour Solo .......................................................................... 77
Gambar 17: Facebook Earth Hour Solo .......................................................................... 78
Gambar 18: Facebook Earth Hour Solo .......................................................................... 78
Gambar 19: Website Earth Hour Solo ............................................................................. 79
Gambar 20: Twitter Earth Hour Solo .............................................................................. 79
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Gambar 21: Twitter Earth Hour Solo
..............................................................................
80
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Gambar 22: Twitter Earth Hour Solo .............................................................................. 80
Gambar 23: Tumblr Earth Hour Solo .............................................................................. 81
Gambar 24: Logo Solo Berkebun ................................................................................... 81
Gambar 25: Anggota Indonesia Berkebun ...................................................................... 83
Gambar 26: Logo Indonesia Berkebun ........................................................................... 83
Gambar 27: Konsep Indonesia Berkebun ....................................................................... 88
Gambar 28: Konsep Indonesia Berkebun ....................................................................... 88
Gambar 29: Konsep Indonesia Berkebun ....................................................................... 89
Gambar 30: Konsep Indonesia Berkebun ....................................................................... 89
Gambar 31: Peta Jejaring Indonesia Berkebun ............................................................... 92
Gambar 32: Panen di Lahan Solo Berkebun ................................................................... 93
Gambar 33: Penggiat Solo Berkebun .............................................................................. 94
Gambar 34: Twitter Solo Berkebun ................................................................................ 94
Gambar 35: Twitter Solo Berkebun ................................................................................ 95
Gambar 36: Twitter Solo Berkebun ................................................................................ 95
Gambar 37: Logo Solo Green Changer......................................................................... 116
Gambar 38: Konfigurasi Logo Solo Green Changer..................................................... 117
Gambar 39: Warna Logo Solo Green Changer ............................................................. 117
Gambar 40: Aplikasi Logo pada Background............................................................... 118
Gambar 41: Tipografi Logo Solo Green Changer......................................................... 118
Gambar 42: Grid Logo Solo Green Changer ................................................................ 119
Gambar 43: Perbandingan Skala Logo Solo Green Changer ........................................ 120
Gambar 44: Logo yang Tidak Berlaku ......................................................................... 120
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Gambar 45: Logo yang Tidak Berlaku ......................................................................... 121
Gambar 46: Desain Poster Infografis Solo Green Changer Tentang Listrik ................ 134
Gambar 47: Desain Poster Infografis Solo Green Changer Tentang Sampah .............. 135
Gambar 48: Desain Poster Infografis Tips Solo Green Changer .................................. 136
Gambar 49: Desain Halaman Home - Welcome............................................................ 137
Gambar 50: Desain Halaman Home .............................................................................. 137
Gambar 51: Desain Halaman About .............................................................................. 138
Gambar 52: Desain Halaman Campaign ...................................................................... 138
Gambar 53: Desain Halaman Campaign ...................................................................... 139
Gambar 54: Desain Halaman Campaign ...................................................................... 139
Gambar 55: Desain Halaman Merchandise .................................................................. 140
Gambar 56: Desain Halaman Contact .......................................................................... 140
Gambar 57: Desain Stand Tampak Depan .................................................................... 142
Gambar 58: Desain Stand Tampak Atas ....................................................................... 142
Gambar 59: Desain Stand Tampak Samping Kanan ..................................................... 143
Gambar 60: Desain Stand Tampak Samping Kiri ......................................................... 143
Gambar 61: Desain Stand Tampak Samping Perspektif ............................................... 144
Gambar 62: Desain Name Board .................................................................................. 145
Gambar 63: Desain Rak Merchandise .......................................................................... 146
Gambar 64: Desain Kursi Tong .................................................................................... 147
Gambar 65: Desain Poster Online tentang Sampah ...................................................... 148
Gambar 66: Desain Poster Online tentang Sampah Makanan ...................................... 148
Gambar 67: Desain Poster Online tentang Terurainya Sampah.................................... 149
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Gambar 68: Desain Poster Online tentang 3R .............................................................. 149
Gambar 69: Desain Poster Online Tips......................................................................... 150
Gambar 70: Desain Poster Online Tips......................................................................... 150
Gambar 71: Desain Poster Online tentang Listrik ........................................................ 151
Gambar 72: Header Facebook dan Twitter................................................................... 153
Gambar 73: Avatar Facebook dan Twitter .................................................................... 153
Gambar 74: Desain Branding Combi............................................................................ 154
Gambar 75: Desain Flyer .............................................................................................. 156
Gambar 76: Desain X Banner ....................................................................................... 157
Gambar 77: Desain Letter Head ................................................................................... 158
Gambar 78: Desain Amplop ......................................................................................... 159
Gambar 79: Desain Map ............................................................................................... 160
Gambar 80: Desain Kartu Nama ................................................................................... 161
Gambar 81: Desain Id Card .......................................................................................... 162
Gambar 82: Desain CD ................................................................................................. 163
Gambar 83: Desain Cover CD ...................................................................................... 164
Gambar 84: Desain Pensil ............................................................................................. 165
Gambar 85: Desain Cover Penghapus........................................................................... 166
Gambar 86: Desain Tempat Sampah ............................................................................ 167
Gambar 87: Desain Folding Bag .................................................................................. 168
Gambar 88: Desain Mug ............................................................................................... 169
Gambar 89: Desain Pot ................................................................................................. 170
Gambar 90: Desain Gelang ........................................................................................... 171
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Gambar 91: Desain Handphone Pouch ......................................................................... 172
Gambar 92: Desain Sticker ........................................................................................... 173
Gambar 93: Desain Pin ................................................................................................. 174
Gambar 94: Desain Kaos .............................................................................................. 175
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perpustakaan.uns.ac.id
digilib.uns.ac.id
LEMB
BAR PEN
NGESAHA
AN
Disaahkan dan Diterima oleeh Panitia Peenguji dalam
m Sidang Tugas Akhir
ual Fakultass Seni Rupaa dan Desain
n
Program Studi Desain Komuunikasi Visu
Universittas Sebelas Maret Surakkarta
Pada Tanggal : 29
2 Juni 20155
guji,
Tim Peng
Ketua Sidang Ujian Tugas
T
Akhirr
Dr. Deny Tri Ardiantto, S.Sn., Diipl. Art
NIP. 19799052120021121002
(
)
Sekretaris Sidang Ujiian Tugas Akhir
A
Jazuli Abddin Munib, S.Sn.
NIP. 19755051620021121001
(
)
Pembimbiing I Tugas Akhir
Drs. Ahmaad Adib, M.Hum.,
M
Ph.D
D.
NIP 19620070819920331001
(
)
Pembimbiing II Tugass Akhir
Drs. Pututt H. Pramonno, M.Si.
NIP. 195550612119800031014
(
)
Mengetaahui,
commit to user
iii
perpustakaan.uns.ac.id
digilib.uns.ac.id
HALAMAN PERSEMBAHAN
Tugas Akhir ini penulis persembahkan untuk
Emak dan Bapak, serta keluarga.
Terima kasih untuk semua dukungan dan doa.
commit to user
iv
perpustakaan.uns.ac.id
digilib.uns.ac.id
HALAMAN MOTTO
Karena hal yang luar biasa
commit to userberawal dari hal yang sederhana.
v
perpustakaan.uns.ac.id
digilib.uns.ac.id
KATA PENGANTAR
Syukur alhamdulillah penulis ucapkan kepada Allah SWT yang telah
memberikan rahmat dan hidayah kepada penulis sehingga penulis dapat
menyusun dan menyelesaikan Tugas Akhir guna memenuhi persyaratan untuk
mencapai gelar Sarjana Seni Jurusan Desain Komunikasi Visual Universitas
Sebelas Maret Surakarta.
Banyak pihak yang sudah membantu, mendorong, dan membimbing dalam
penyusunan Tugas Akhir ini. Penulis ingin mengucapkan terima kasih kepada:
1.
Drs. Ahmad Adib, M.Hum., Ph.D. selaku Dekan Fakultas Seni Rupa dan
Desain Universitas Sebelas Maret Surakarta.
2.
Dr. Deny Tri Ardianto, S.Sn., Dipl.Art selaku Ketua Program Studi S1
Desain Komunikasi Visual.
3.
Drs. Ahmad Adib, M. Hum., Ph.D. selaku pembimbing I yang telah memberi
arahan, saran, dan kritik yang membangun dalam Tugas Akhir ini.
4.
Drs. Putut H. Pramono, M.Si. selaku pembimbing II yang juga telah
memberikan arahan, saran, dan kritik yang membangun.
5.
Seluruh dosen dan karyawan Fakultas Seni Rupa dan Desain Universitas
Sebelas Maret Surakarta, khususnya S1 Desain Komunikasi Visual.
6.
Bapak Bani selaku Ka Subbid. Pengembangan Kapasitas Badan Lingkungan
Hidup Kota Surakarta dan Bapak Yatno selaku Kepala Bidang Humas PT
PLN Persero Area Surakarta, yang bersedia menjadi narasumber dalam
penyusunan data dan materi karya
Tugas
Akhir.
commit
to user
vi
perpustakaan.uns.ac.id
7.
digilib.uns.ac.id
Kedua orang tua, Quin Astopo dan Armiyah, serta Mbok’e (nenek) untuk
restu, harapan, dan doa yang diberikan.
8.
Abang Sani, Abang Ipul, Abang Aziz, Fina, dan seluruh keluarga yang selalu
memberikan dukungan.
9.
Ibu-ibu pengajian tersayang, yaitu Zahro, Imeh, Munyil, Elly, dan Westrika.
10. Sahabat-sahabat tersayang, yaitu Handini, Pepi, Genda, Anin, Difara, Apin,
Diba, Farah, dan Mas Okik.
11. Sahabat-sahabat Kos Syafa Kamila, Saras, Dyah, Fifi, Mbak Linda, Mbak
Farida, Mbak Ilyan, Mbak Devi, dan Mbak Desy
12. Teman-teman S1 Desain Komunikasi Visual angkatan 2011 dan FOKUS
UNS.
13. Kakak tingkat, adik tingkat serta seluruh pihak yang telah membantu penulis
dalam menyelesaikan Tugas Akhir.
Penulis yakin bahwa Tugas Akhir ini masih terdapat banyak kekurangan.
Oleh karena itu kritik dan saran sangat membantu dalam penyempurnaan Tugas
Akhir ini. Semoga Tugas Akhir ini bermanfaat.
Surakarta, 15 Juni 2015
Penulis
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vii
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digilib.uns.ac.id
PERANCANGAN KAMPANYE
GAYA HIDUP HIJAU REMAJA KOTA SOLO
MELALUI MEDIA KOMUNIKASI VISUAL
Gilang Arwin Saputri 1
Drs. Ahmad Adib, M.Hum., Ph.D. 2 Drs. Putut H. Pramono, M.Si. 3
ABSTRAK
Gilang Arwin Saputri. 2015. Kampanye adalah suatu kegiatan promosi,
komunikasi atau rangkaian pesan terencana yang khususnya spesifik atau untuk
memecahkan masalah kritis, komersial maupun nonkomersial, seperti masalah
sosial, budaya, politik, lingkungan hidup/ekologi. Solo Green Changer merupakan
sebuah kampanye untuk mengubah gaya hidup remaja Kota Solo menjadi lebih
ramah pada lingkungan. Kampanye dilaksanakan secara berkelanjutan melalui
media komunikasi visual dan memanfaatkan media yang dekat dengan remaja
yaitu media sosial, diharapkan dapat mengajak remaja Kota Solo untuk beraksi
menjaga lingkungan Kota Solo.
Kata Kunci : kampanye, gaya hidup, lingkungan, desain komunikasi visual
1
Mahasiswa Jurusan Desain Komunikasi Visual, Fakultas Seni Rupa dan Desain,
Universitas Sebelas Maret Surakarta dengan NIM C0711014
2
commit to user
Dosen Pembimbing Tugas Akhir I
3
Dosen Pembimbing Tugas Akhir II
viii
perpustakaan.uns.ac.id
digilib.uns.ac.id
CAMPAIGN DESIGN
GREEN LIFE STYLE OF SOLO TEENAGERS
THROUGH VISUAL COMMUNICATION MEDIA
Gilang Arwin Saputri 1
Drs. Ahmad Adib, M.Hum., Ph.D. 2 Drs. Putut H. Pramono, M.Si. 3
ABSTRACT
Gilang Arwin Saputri. 2015. Campaign is a promotional activity, communication
or that particular series of planned specific messages or to solve critical
problems, commercial or noncommercial, such as social issues, culture, politics,
environment/ecology. Solo Green Changer is a campaign to change Solo
teenagers’ lifestyle become more environmentally friendly. Campaign carried out
in a sustainable manner through the visual communication media and social
media which close to the teen, to encourage Solo teenagers to act and
safeguarding the environment.
Keywords : campaign, life style, environment, visual communication design
1
Student of Visual Communication Design Department, Faculty of Arts and Design,
Sebelas Maret University of Surakarta with student ID Number: C0711014
2
First Final Project’s Guide Lecturer
3
Second Final Project’s Guide Lecturer
commit to user
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digilib.uns.ac.id
DAFTAR ISI
HALAMAN JUDUL ........................................................................................................ i
HALAMAN PERSETUJUAN ....................................................................................... ii
HALAMAN PENGESAHAN ........................................................................................ iii
HALAMAN PERSEMBAHAN .................................................................................... iv
HALAMAN MOTTO ..................................................................................................... v
KATA PENGANTAR .................................................................................................... vi
ABSTRAK .................................................................................................................... viii
ABSTRACT .................................................................................................................... xi
DAFTAR ISI .................................................................................................................... x
DAFTAR TABEL ........................................................................................................ xiii
DAFTAR GAMBAR .................................................................................................... xiv
BAB I
PENDAHULUAN
A. Latar Belakang ............................................................................................. 1
B. Rumusan Masalah ........................................................................................ 3
C. Tujuan .......................................................................................................... 3
D. Metode Penelitian ........................................................................................ 4
E. Target ........................................................................................................... 6
BAB III KAJIAN TEORI
A. Perancangan ................................................................................................. 9
B. Kampanye .................................................................................................... 9
C. Tinjauan Lingkungancommit
dan Gaya
Hidup ...................................................... 16
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D. Remaja dan Dewasa Dini ........................................................................... 17
E. Desain Komunikasi Visual ........................................................................ 21
F. Infografis .................................................................................................... 27
G. Tinjauan Media Sosial ............................................................................... 33
BAB III IDENTIFIKASI DATA
A. Badan Lingkungan Hidup (BLH) Kota Surakarta ..................................... 35
B. PT PLN (Persero) Area Surakarta ............................................................. 57
C. Komparasi
1. Earth Hour Solo ................................................................................... 74
2. Solo Berkebun...................................................................................... 81
D. Analisa SWOT ........................................................................................... 96
E. Unique Selling Preposition (USP) ............................................................. 98
F. Positioning ................................................................................................. 98
G. Hasil Riset .................................................................................................. 99
BAB IV KONSEP PERANCANGAN
A. Konsep Kreatif
1. Perancangan Event Kampanye Gaya Hidup Hijau ............................ 111
2. Penyesuaian Karakter Remaja ........................................................... 112
3. Penciptaan Konsep dan Penyusunan Materi ...................................... 113
B. Konsep Perancangan
1. Strategi Visual Verbal ........................................................................ 114
2. Strategi Visual Non Verbal ................................................................ 115
C. Teknik Pelaksanaan ................................................................................. 124
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D. Estimasi Biaya ......................................................................................... 132
BAB V
VISUALISASI KARYA
A. Poster Infografis Solo Green Changer ..................................................... 134
B. Website ..................................................................................................... 137
C. Stand Booth .............................................................................................. 142
D. Social Media Campaign........................................................................... 148
E. Mobile Campaign .................................................................................... 154
F. Promosi .................................................................................................... 156
G. Stationary ................................................................................................. 158
H. Merchandise............................................................................................. 167
BAB VI PENUTUP
A. Kesimpulan .............................................................................................. 177
B. Saran ........................................................................................................ 178
DAFTAR PUSTAKA
LAMPIRAN
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DAFTAR TABEL
Tabel 1: UPJ di Wilayah Surakarta ................................................................................. 65
Tabel 2: Tabel Analisis SWOT ....................................................................................... 96
Tabel 3: Estimasi Biaya ................................................................................................ 132
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DAFTAR GAMBAR
Gambar 1: Kerangka Berpikir ........................................................................................... 4
Gambar 2: Kantor BLH di Komplek Balaikota .............................................................. 35
Gambar 3: Logo Badan Lingkungan Hidup .................................................................... 36
Gambar 4: Struktur Organisasi BLH Kota Surakarta ..................................................... 39
Gambar 5: Kondisi Sampah ............................................................................................ 46
Gambar 6: Pola Lama Perilaku Masyarakat tentang Sampah ......................................... 49
Gambar 7: Pola Baru Perilaku Masyarakat tentang Sampah .......................................... 50
Gambar 8: Alur Pengelolaan Sampah Pada Sistem Saat Ini ........................................... 50
Gambar 9: Alur Pengelolaan Sampah Pada Sistem yang Baru ....................................... 51
Gambar 10: Komposting RT ........................................................................................... 52
Gambar 11: Proses Pengomposan ................................................................................... 54
Gambar 12: Kantor PT PLN Area Surakarta .................................................................. 57
Gambar 13: Logo PT PLN (Persero) .............................................................................. 60
Gambar 14: Struktur Organisasi PT PLN Area Surakarta .............................................. 67
Gambar 15: Pelaksanaan Earth Hour .............................................................................. 74
Gambar 16: Facebook Earth Hour Solo .......................................................................... 77
Gambar 17: Facebook Earth Hour Solo .......................................................................... 78
Gambar 18: Facebook Earth Hour Solo .......................................................................... 78
Gambar 19: Website Earth Hour Solo ............................................................................. 79
Gambar 20: Twitter Earth Hour Solo .............................................................................. 79
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Gambar 21: Twitter Earth Hour Solo
..............................................................................
80
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Gambar 22: Twitter Earth Hour Solo .............................................................................. 80
Gambar 23: Tumblr Earth Hour Solo .............................................................................. 81
Gambar 24: Logo Solo Berkebun ................................................................................... 81
Gambar 25: Anggota Indonesia Berkebun ...................................................................... 83
Gambar 26: Logo Indonesia Berkebun ........................................................................... 83
Gambar 27: Konsep Indonesia Berkebun ....................................................................... 88
Gambar 28: Konsep Indonesia Berkebun ....................................................................... 88
Gambar 29: Konsep Indonesia Berkebun ....................................................................... 89
Gambar 30: Konsep Indonesia Berkebun ....................................................................... 89
Gambar 31: Peta Jejaring Indonesia Berkebun ............................................................... 92
Gambar 32: Panen di Lahan Solo Berkebun ................................................................... 93
Gambar 33: Penggiat Solo Berkebun .............................................................................. 94
Gambar 34: Twitter Solo Berkebun ................................................................................ 94
Gambar 35: Twitter Solo Berkebun ................................................................................ 95
Gambar 36: Twitter Solo Berkebun ................................................................................ 95
Gambar 37: Logo Solo Green Changer......................................................................... 116
Gambar 38: Konfigurasi Logo Solo Green Changer..................................................... 117
Gambar 39: Warna Logo Solo Green Changer ............................................................. 117
Gambar 40: Aplikasi Logo pada Background............................................................... 118
Gambar 41: Tipografi Logo Solo Green Changer......................................................... 118
Gambar 42: Grid Logo Solo Green Changer ................................................................ 119
Gambar 43: Perbandingan Skala Logo Solo Green Changer ........................................ 120
Gambar 44: Logo yang Tidak Berlaku ......................................................................... 120
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Gambar 45: Logo yang Tidak Berlaku ......................................................................... 121
Gambar 46: Desain Poster Infografis Solo Green Changer Tentang Listrik ................ 134
Gambar 47: Desain Poster Infografis Solo Green Changer Tentang Sampah .............. 135
Gambar 48: Desain Poster Infografis Tips Solo Green Changer .................................. 136
Gambar 49: Desain Halaman Home - Welcome............................................................ 137
Gambar 50: Desain Halaman Home .............................................................................. 137
Gambar 51: Desain Halaman About .............................................................................. 138
Gambar 52: Desain Halaman Campaign ...................................................................... 138
Gambar 53: Desain Halaman Campaign ...................................................................... 139
Gambar 54: Desain Halaman Campaign ...................................................................... 139
Gambar 55: Desain Halaman Merchandise .................................................................. 140
Gambar 56: Desain Halaman Contact .......................................................................... 140
Gambar 57: Desain Stand Tampak Depan .................................................................... 142
Gambar 58: Desain Stand Tampak Atas ....................................................................... 142
Gambar 59: Desain Stand Tampak Samping Kanan ..................................................... 143
Gambar 60: Desain Stand Tampak Samping Kiri ......................................................... 143
Gambar 61: Desain Stand Tampak Samping Perspektif ............................................... 144
Gambar 62: Desain Name Board .................................................................................. 145
Gambar 63: Desain Rak Merchandise .......................................................................... 146
Gambar 64: Desain Kursi Tong .................................................................................... 147
Gambar 65: Desain Poster Online tentang Sampah ...................................................... 148
Gambar 66: Desain Poster Online tentang Sampah Makanan ...................................... 148
Gambar 67: Desain Poster Online tentang Terurainya Sampah.................................... 149
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Gambar 68: Desain Poster Online tentang 3R .............................................................. 149
Gambar 69: Desain Poster Online Tips......................................................................... 150
Gambar 70: Desain Poster Online Tips......................................................................... 150
Gambar 71: Desain Poster Online tentang Listrik ........................................................ 151
Gambar 72: Header Facebook dan Twitter................................................................... 153
Gambar 73: Avatar Facebook dan Twitter .................................................................... 153
Gambar 74: Desain Branding Combi............................................................................ 154
Gambar 75: Desain Flyer .............................................................................................. 156
Gambar 76: Desain X Banner ....................................................................................... 157
Gambar 77: Desain Letter Head ................................................................................... 158
Gambar 78: Desain Amplop ......................................................................................... 159
Gambar 79: Desain Map ............................................................................................... 160
Gambar 80: Desain Kartu Nama ................................................................................... 161
Gambar 81: Desain Id Card .......................................................................................... 162
Gambar 82: Desain CD ................................................................................................. 163
Gambar 83: Desain Cover CD ...................................................................................... 164
Gambar 84: Desain Pensil ............................................................................................. 165
Gambar 85: Desain Cover Penghapus........................................................................... 166
Gambar 86: Desain Tempat Sampah ............................................................................ 167
Gambar 87: Desain Folding Bag .................................................................................. 168
Gambar 88: Desain Mug ............................................................................................... 169
Gambar 89: Desain Pot ................................................................................................. 170
Gambar 90: Desain Gelang ........................................................................................... 171
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Gambar 91: Desain Handphone Pouch ......................................................................... 172
Gambar 92: Desain Sticker ........................................................................................... 173
Gambar 93: Desain Pin ................................................................................................. 174
Gambar 94: Desain Kaos .............................................................................................. 175
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