Directory UMM :wiley:Public:college:kotabe:

Exh06-04W15
Exhibit 6-4

© John Wile

Exh06-07W16
Exhibit 6-7
Cross-Sectional Regression Model for Analgesics

© John Wile

Exh06-08W17
Exhibit 6-8
1993 Worldwide Scanning Penetration (% ACV Scanned)

© John Wile

Exhibit 7-1
“Think” and “Feel” Country Clusters

© John Wile

Exh07-01W18

Exh07-04W19
Exhibit 7-4
Different Segment Scenarios

© John Wile

Exh07-10W20
Exhibit 7-10

© John Wile

Exh07-11W21
Exhibit 7-11
Principles of Cluster Analysis

© John Wile

Exhibit 7-12
Chocolate Market

© John Wile

Exh07-12W22

Exhibit 7-13
Chocolate Market
Two-Cluster Solution

© John Wile

Exh07-13W23

Exhibit 7-13
Three-Cluster Solution

© John Wile

Exh07-13W24

Exhibit 7-14
Global Positioning & Segmentation Strategies

© John Wile

Exh07-14W25