HUBUNGAN ANTARA KEGIATAN FACTORY VISIT PADA PT. CHAROEN POKHPAND INDONESIA TBK, DENGAN SIKAP PENGUNJUNG TERHADAP PERUSAHAAN.
ABSTRACT
Fadinda Yusmalina, 210111100100, majoring in Public Relations – Faculty of
Communication – University of Padjadjaran. Title of research relationship between factory visit
activity of PT Pokhpand Indonesia Tbk with visitor attitudes towards the company. This research
under the guidance by Dr. Yanti Setianti, S.Sos., M.Si. as first mentor and Lilis Puspitasari, M.
Ikom. as companion mentor.
This study aimed to determine the extent of the relationship between the activities of the
factory visit on PT. Charoen Pokhpand Indonesia Tbk visitor attitude toward the company. This
study uses Instrumental Theory of Persuasion. Sample this study were 86 people who are visitors
who come to visit factory activity. This study uses correlation with the questionnaire data
collection techniques, observation and study of literature. Test validity using Spearman Rank
and reliability testing using Cronbach Alpha.
The results showed that of the eight sub hypothesis raised entirely acceptable. Entire
testing demonstrated an association between activity sufficient factory visit on PT. Charoen
Pokhpand Indonesia Tbk visitor attitude toward the company. This is due to the credibility of
which is owned by the communicator and the message given enough time activities can affect
visitor attitudes toward the company.
The conclusion of this study is that there is a significant relationship between source
credibility factor and factor activity message factory visit with subjective factors, perception,
affect, and actions of visitors to the company. Based on these results, the authors suggest that the
activities of the factory visit communicators need to improve the credibility of the communicator
especially in the style of delivery of messages by creating an atmosphere of intimacy, put in a
word - the word humor, have a good approach so that the visitors can feel comfortable
atmosphere to listen to the material presented. Besides regular monitoring.
Fadinda Yusmalina, 210111100100, majoring in Public Relations – Faculty of
Communication – University of Padjadjaran. Title of research relationship between factory visit
activity of PT Pokhpand Indonesia Tbk with visitor attitudes towards the company. This research
under the guidance by Dr. Yanti Setianti, S.Sos., M.Si. as first mentor and Lilis Puspitasari, M.
Ikom. as companion mentor.
This study aimed to determine the extent of the relationship between the activities of the
factory visit on PT. Charoen Pokhpand Indonesia Tbk visitor attitude toward the company. This
study uses Instrumental Theory of Persuasion. Sample this study were 86 people who are visitors
who come to visit factory activity. This study uses correlation with the questionnaire data
collection techniques, observation and study of literature. Test validity using Spearman Rank
and reliability testing using Cronbach Alpha.
The results showed that of the eight sub hypothesis raised entirely acceptable. Entire
testing demonstrated an association between activity sufficient factory visit on PT. Charoen
Pokhpand Indonesia Tbk visitor attitude toward the company. This is due to the credibility of
which is owned by the communicator and the message given enough time activities can affect
visitor attitudes toward the company.
The conclusion of this study is that there is a significant relationship between source
credibility factor and factor activity message factory visit with subjective factors, perception,
affect, and actions of visitors to the company. Based on these results, the authors suggest that the
activities of the factory visit communicators need to improve the credibility of the communicator
especially in the style of delivery of messages by creating an atmosphere of intimacy, put in a
word - the word humor, have a good approach so that the visitors can feel comfortable
atmosphere to listen to the material presented. Besides regular monitoring.