HUBUNGAN ANTARA INFORMASI KEGIATAN STAKEHOLDER GREEN VISIT HOLCIM INDONESIA DAN SIKAP STAKEHOLDER TERHADAP PERUSAHAAN.

SkripsiMahasiswa Universitas Padjadjaran

(I-2012/2013)

ABSTRAK

Aldilla

Muliawati

(210110080188),

JurusanIlmuHubunganMasyarakat,

FakultasIlmuKomunikasi, Universitas Padjadjaran, di bawahbimbinganDra. Hj.
Lukiati Komala Erdinaya, M.Si dan Dr. Evi Novianti, S.Sos, M.Si. Judul
penelitian “Hubungan antara Informasi Kegiatan Stakeholder Green Visit Holcim
Indonesia dan Sikap Stakeholder terhadap Perusahaan”. Metode yang digunakan
dalam penelitian ini adalah metode korelasional.
Penelitian ini bertujuan untuk mengetahui hubungan antara informasi
kegiatan Stakeholder Green Visit PT Holcim Indonesia Tbk. Cilacap Plant dan

sikap stakeholder terhadapperusahaan. Teori yang digunakan adalah Teori
Integrasi Informasi. Teknik pengumpulan data yang digunakan melalui
wawancara, kuesioner, observasi, dan studi literatur.
Hasil penelitian ini menunjukkan bahwa ada hubungan antara informasi
kegiatan Stakeholder Green Visit PT Holcim Indonesia Tbk. Cilacap Plant dan
sikap stakeholder terhadapperusahaan, dimana valensi dan bobot informasi
kegiatan Stakeholder Green Visit PT Holcim Indonesia Tbk. Cilacap Plant
memiliki hubungan sikap stakeholder terhadapperusahaan.
Saran daripenelitianini, PT Holcim Indonesia Tbk. Cilacap Plant
sebaiknya

stakeholder

melibatkan

lingkungan,sepertipenanamansatujuta

mangrove

pohonasliPulauNusakambangan

di

dalam

kegiatan

danpenanamanpohon
area

–

pascatambang,

sertamenyampaikaninformasi yang adadalamkegiatanStakeholder Green Visit
melalui

media

informasi,

seperti

website,

papanpengumuman,

brosur,

danmajalahperusahaan.

Aldilla M uliawati - Hubungan Antara I nformasi Kegiatan Stakeholder Green Visit Holcim I ndonesia Dan Sikap ...
Program Studi I lmu Komunikasi
iv
Fakultas I lmu Komunikasi © 2012
http:/ / pustaka.unpad.ac.id

SkripsiMahasiswa Universitas Padjadjaran

v

ABSTRACT

Aldilla Muliawati (210110080188), Department of Public Relations, School of
Communication Science, Universitas Padjadjaran, guided by Dra. Hj. Lukiati
Komala Erdinaya, M.Si and Dr. Evi Novianti, S.Sos, M.Si. Tittle of research is
“The Correlation between Information on Stakeholder Green Visit of Holcim
Indonesia and Stakeholder’s Attitude towards The Company”. The method used in
this research is correlational approach.
The purpose of this research is to know about the correlation between
information on Stakeholder Green Visit of PT Holcim Indonesia Tbk. Cilacap
Plant and stakholder’s attitude towards the company.The theory used in this
research is Information Integration Theory. The ways to collect data are
interview, questionnaire, observation, and literature study.
The result of this research shows that there is a correlation between
information on Stakeholder Green Visit of PT Holcim Indonesia Tbk. Cilacap
Plant and stakholder’s attitude towards the company, where valence and weight
of information have correlation with stakeholder’s attitude towards the company.
In the end, as advice, PT Holcim Indonesia Tbk. Cilacap Plant should
engage stakeholder in its environmental activities, such as planting 1 million

mangroves and planting the trees in Nusakambangan Island as mining area and
should deliver information on Stakeholder Green Visit through information
medias, such as website, announcement board, and company magazine.

Aldilla M uliawati - Hubungan Antara I nformasi Kegiatan Stakeholder Green Visit Holcim I ndonesia Dan Sikap ...
Program Studi I lmu Komunikasi
Fakultas I lmu Komunikasi © 2012
http:/ / pustaka.unpad.ac.id

(I-2012/2013)