Institutional Repository | Satya Wacana Christian University: Stylistic Analysis on Laptop Advertisements
STYLISTIC ANALYSIS ON LAPTOP ADVERTISEMENTS
Lia Rindi Antika
ABSTRACT
Advertising is done to promote a product that is produced by a company.
As most companies want to be successful in selling their products, they
usually make their advertisements attractive to get the reader’s attention by
working on the language of advertising. This study was conducted to
identify textual devices and its interpretation used by each advertiser of
different laptop brands but similar specifications, they were Lenovo
ThinkPad S440 Ultrabook, Fujitsu Lifebook U904, Dell Vostro 5470,
Samsung ATIV Book 9 Plus. The four laptop advertisements were taken
from the internet.This was done as many people nowadays tend to look for
information about a product on the internet. The four advertisements were
then analyzed by looking at its three textual devices, they are lexis focusing
on weasel words and personal pronoun, grammar focusing on sentence
length and types of sentences and semantic focusing on figurative and
literal language.The findings showed that the advertiser of each brand used
different kinds of textual devices as their ways to deliver the message to
the readers. The meaning of textual devices used also varied and it could be
derived from the use of weasel words, personal pronouns and figurative
language. The findings of this study are expected to contribute to language
style learning that is used in advertisements. It is hoped to be one of
thereferences for those who want to study the same topic.
Keywords: stylistic, laptop, advertisement
Lia Rindi Antika
ABSTRACT
Advertising is done to promote a product that is produced by a company.
As most companies want to be successful in selling their products, they
usually make their advertisements attractive to get the reader’s attention by
working on the language of advertising. This study was conducted to
identify textual devices and its interpretation used by each advertiser of
different laptop brands but similar specifications, they were Lenovo
ThinkPad S440 Ultrabook, Fujitsu Lifebook U904, Dell Vostro 5470,
Samsung ATIV Book 9 Plus. The four laptop advertisements were taken
from the internet.This was done as many people nowadays tend to look for
information about a product on the internet. The four advertisements were
then analyzed by looking at its three textual devices, they are lexis focusing
on weasel words and personal pronoun, grammar focusing on sentence
length and types of sentences and semantic focusing on figurative and
literal language.The findings showed that the advertiser of each brand used
different kinds of textual devices as their ways to deliver the message to
the readers. The meaning of textual devices used also varied and it could be
derived from the use of weasel words, personal pronouns and figurative
language. The findings of this study are expected to contribute to language
style learning that is used in advertisements. It is hoped to be one of
thereferences for those who want to study the same topic.
Keywords: stylistic, laptop, advertisement