PERANCANGAN VIDEO KLIP BAND SOLOENSIS MELALUI DESAIN KOMUNIKASI VISUAL.
perpustakaan.uns.ac.id
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Konsep Pengantar Karya Tugas Akhir
PERANCANGAN VIDEO KLIP BAND SOLOENSIS
MELALUI DESAIN KOMUNIKASI VISUAL
Diajukan Untuk Menempuh Ujian Tugas Akhir Sebagai Prasyarat
Guna Memperoleh Gelar Sarjana Seni Pada Fakultas Seni Rupa dan Desain
Program Studi Desain Komunikasi Visual
Disusun Oleh:
GAVENDRA DAMMAS DEWANTARA
C0709042
PROGRAM STUDI DESAIN KOMUNIKASI VISUAL
FAKULTAS SENI RUPA DAN DESAIN
UNIVERSITAS SEBELAS MARET
SURAKARTA
2015
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PERANCANGAN VIDEO KLIP BAND SOLOENSIS
MELALUI DESAIN KOMUNIKASI VISUAL
Gavendra Dammas Dewantara. 1
Dr. Deny Tri Ardianto S.Sn., Dipl.Art. 2, Arief Iman Santoso S.Sn. 3
ABSTRAK
Gavendra Dammas Dewantara, 2015. Pengantar Tugas Akhir ini berjudul
“Perancangan Video Klip Band Soloensis “SMOKERS REBEL YOUNGER”
melalui desain komunikasi visual”. Adapun permasalahan yang dikaji adalah (1)
Bagaimana merancang promosi yang efektif untuk mempromosikan video klip
SMOKERS REBEL YOUNGER? (2) Bagaimana pemilihan dan perancangan
media serta placement untuk mempromosikan video klip band SMOKERS
REBEL YOUNGER? Tujuan promosi ini adalah untuk meningkatkan jumlah
konsumen yang akhirnya pendapatan yang diperoleh semakin meningkat dengan
cara memaksimalkan kelebihan serta mengedepankan daya tarik keunggulan
produk (positioning) yang dimiliki oleh band Soloensis dan supaya audience lebih
mendengarkan grup band Soloensis.
_______________________
1
Mahasiswa Jurusan Desain Komunikasi Visual dengan NIM C0709042
2
Dosen Pembimbing I
3
commit to user
Dosen Pembimbing II
iv
perpustakaan.uns.ac.id
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PROMOTION PLAN VIDEO CLIPS SOLOENSIS BAND
THROUGH VISUAL COMMUNICATION DESIGN
Gavendra Dammas Dewantara. 1
Dr. Deny Tri Ardianto S.Sn., Dipl.Art. 2, Arief Iman Santoso S.Sn. 3
ABSTRACT
Gavendra Dammas Dewantara, 2015. This abstract is entitled “Promotion
Plan Video Clips “Smokers Rebel Younger” Through Visual Communication
Design”. This research was done to solve the problems, that are (1) How to create
an effective promotion plan to promote video clips “SMOKERS REBEL
YOUNGER”? (2) How to choose and design the advertising media as well as it’s
placement? The goals of the kind of promotion is to increase the number of
consummers who ultimately increasing revenue earned by maximizing the
positoning, which is owned by the Soloensis band and that audiences are listening
to the Soloensis band.
______________________
1
Department of Visual Communication Design Students with NIM C0709042
2
Guide Lecture I
3
Guide Lecture II
commit to user
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MOTTO
“Learn the rules like a pro so you can break them like an artist ”
(Pablo Picasso)
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PERSEMBAHAN
Tugas Akhir ini saya persembahkan kepada:
Kedua orang tua tercinta
Dan kakak tersayang.
commit to user
vii
perpustakaan.uns.ac.id
digilib.uns.ac.id
KATA PENGANTAR
Puji syukur kehadirat Tuhan Allah Subhanahu Wa Ta'Ala atas segala limpahan
rahmat dan hidayah-Nya, sehingga penulis mampu menyelesaikan Tugas Akhir
dengan judul: Perancangan Video Klip Band Soloensis.
Dalam penyusunan tugas akhir ini, tentunya tidak lepas dari bimbingan dan
bantuan dari berbagai pihak. Oleh karena itu Penulis mengucapkan terima kasih
kepada:
1.
Drs. Ahmad Adib, M.Hum., Ph.D., selaku Dekan Fakultas Seni Rupa dan
Desain
2.
Dr. Deny Tri Ardianto S.Sn., Dipl.Art. selaku ketua prodi Desain Komunikasi
Visual dan selaku Pembimbing Tugas Akhir I.
3.
Arief Iman Santoso, S.Sn. selaku Pembimbing Tugas Akhir II
4.
Grup band Soloensis yang telah berkerja sama untuk perampungan tugas
akhir saya
5.
Manajemen serta crew Soloensis
6.
Dosen serta staf karyawan Desain Komunikasi Visual
Penulis menyadari bahwa penulisan ini masih ada kekurangan. Untuk itu
penulis mengharapkan saran dan kritik yang bersifat membangun, untuk
kemudian dijadikan perbaikan di masa yang akan datang.
Semoga pengantar tugas akhir ini dapat bermanfaat khususnya bagi
penulis dan umumnya bagi para pembaca.
commit to user
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Surakarta, 3 Juli 2015
Penulis,
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DAFTAR ISI
HALAMAN JUDUL........................................................................................ i
LEMBAR PERSETUJUAN............................................................................ ii
LEMBAR PENGESAHAN ............................................................................ iii
ABSTRAK ....................................................................................................... iv
ABSTRACT ....................................................................................................... v
MOTTO ........................................................................................................... vi
PERSEMBAHAN ............................................................................................ vii
KATA PENGANTAR ..................................................................................... viii
DAFTAR ISI .................................................................................................... x
BAB I PENDAHULUAN ............................................................................... 1
A. Latar Belakang ............................................................................... 1
B. Rumusan Masalah .......................................................................... 4
C. Tujuan Perancangan ....................................................................... 5
D. Target Visual/Target Karya ........................................................... 5
E. Target Market/Taget Audience ....................................................... 6
F. Metodolgi Penelitian ...................................................................... 7
G. Pengumpulan Data ......................................................................... 9
BAB II KAJIAN TEORI ............................................................................... 10
A. Tinjauan Umum ................................................................................... 10
1. Musik Rock .................................................................................... 12
2. Musik Blues ................................................................................... 12
3. Indie Label ..................................................................................... 13
B. Tinjauan Desain Komunikasi Visual ................................................... 14
1. Definisi Perancangaan .................................................................... 14
2. Definisi Promosi ............................................................................ 14
3. Definisi Iklan .................................................................................. 19
4. Definisi Komunikasi ...................................................................... 24
5. Definisi Media ................................................................................ 28
BAB III IDENTIFIKASI DATA .................................................................. 38
commit to user
A. Identifikasi Objek Perancangan ........................................................... 38
x
perpustakaan.uns.ac.id
digilib.uns.ac.id
1. Gambaran Umum Grup Band Soloensis ........................................ 38
2. Data Fisik ....................................................................................... 39
3. Stategi Pemasaran .......................................................................... 39
4. Analisa Promosi Band .................................................................... 40
B. Kompetitor ........................................................................................... 42
1. Sweet Killer.................................................................................... 44
2. Scootled .......................................................................................... 44
C. Analisis SWOT ..................................................................................... 45
D. Positioning ........................................................................................... 50
E. USP (Unique Selling Proposition) ....................................................... 50
BAB IV KONSEP DESAIN .......................................................................... 52
A. Metode Perancangan ............................................................................ 52
B. Konsep Kreatif ..................................................................................... 54
C. Strategi Visual ...................................................................................... 54
1. Logo ............................................................................................... 55
2. Layout ............................................................................................. 55
3. Ilustrasi ........................................................................................... 56
4. Warna ............................................................................................. 56
5. Tipografi ......................................................................................... 57
D. Strategi Verbal ..................................................................................... 58
1. Headline ......................................................................................... 59
2. Sub Headline .................................................................................. 59
3. Body Copy ...................................................................................... 59
E. Pemilihan Media .................................................................................. 60
1. Media Cetak ................................................................................... 60
2. Media Elektronik ............................................................................ 61
3. Media Event........................................................................................... 65
4. Media Plecement ................................................................................... 65
F. Prediksi Biaya ...................................................................................... 66
BAB V VISUALISASI KARYA ................................................................... 68
1. Logo ............................................................................................... 68
2. Packaging CD ................................................................................
69
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3. CD .................................................................................................. 73
4. X-Banner ........................................................................................ 75
5. Website ........................................................................................... 77
6. Poster .............................................................................................. 81
7. Kaos ............................................................................................... 82
8. Pin .................................................................................................. 83
9. Stiker .............................................................................................. 84
10. Totte Bag ........................................................................................ 85
11. Video Clip ...................................................................................... 87
BAB VI PENUTUP ........................................................................................ 107
A. Kesimpulan .......................................................................................... 107
B. Saran ..................................................................................................... 108
DAFTAR PUSTAKA ..................................................................................... 109
LAMPIRAN
DAFTAR TABEL
Tabel 1 Analisis SWOT ................................................................................... 47
Tabel 2 Prediksi biaya ...................................................................................... 67
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digilib.uns.ac.id
Konsep Pengantar Karya Tugas Akhir
PERANCANGAN VIDEO KLIP BAND SOLOENSIS
MELALUI DESAIN KOMUNIKASI VISUAL
Diajukan Untuk Menempuh Ujian Tugas Akhir Sebagai Prasyarat
Guna Memperoleh Gelar Sarjana Seni Pada Fakultas Seni Rupa dan Desain
Program Studi Desain Komunikasi Visual
Disusun Oleh:
GAVENDRA DAMMAS DEWANTARA
C0709042
PROGRAM STUDI DESAIN KOMUNIKASI VISUAL
FAKULTAS SENI RUPA DAN DESAIN
UNIVERSITAS SEBELAS MARET
SURAKARTA
2015
commit
to user
i
perpustakaan.uns.ac.id
digilib.uns.ac.id
commit to user
ii
perpustakaan.uns.ac.id
digilib.uns.ac.id
commit to user
iii
perpustakaan.uns.ac.id
digilib.uns.ac.id
PERANCANGAN VIDEO KLIP BAND SOLOENSIS
MELALUI DESAIN KOMUNIKASI VISUAL
Gavendra Dammas Dewantara. 1
Dr. Deny Tri Ardianto S.Sn., Dipl.Art. 2, Arief Iman Santoso S.Sn. 3
ABSTRAK
Gavendra Dammas Dewantara, 2015. Pengantar Tugas Akhir ini berjudul
“Perancangan Video Klip Band Soloensis “SMOKERS REBEL YOUNGER”
melalui desain komunikasi visual”. Adapun permasalahan yang dikaji adalah (1)
Bagaimana merancang promosi yang efektif untuk mempromosikan video klip
SMOKERS REBEL YOUNGER? (2) Bagaimana pemilihan dan perancangan
media serta placement untuk mempromosikan video klip band SMOKERS
REBEL YOUNGER? Tujuan promosi ini adalah untuk meningkatkan jumlah
konsumen yang akhirnya pendapatan yang diperoleh semakin meningkat dengan
cara memaksimalkan kelebihan serta mengedepankan daya tarik keunggulan
produk (positioning) yang dimiliki oleh band Soloensis dan supaya audience lebih
mendengarkan grup band Soloensis.
_______________________
1
Mahasiswa Jurusan Desain Komunikasi Visual dengan NIM C0709042
2
Dosen Pembimbing I
3
commit to user
Dosen Pembimbing II
iv
perpustakaan.uns.ac.id
digilib.uns.ac.id
PROMOTION PLAN VIDEO CLIPS SOLOENSIS BAND
THROUGH VISUAL COMMUNICATION DESIGN
Gavendra Dammas Dewantara. 1
Dr. Deny Tri Ardianto S.Sn., Dipl.Art. 2, Arief Iman Santoso S.Sn. 3
ABSTRACT
Gavendra Dammas Dewantara, 2015. This abstract is entitled “Promotion
Plan Video Clips “Smokers Rebel Younger” Through Visual Communication
Design”. This research was done to solve the problems, that are (1) How to create
an effective promotion plan to promote video clips “SMOKERS REBEL
YOUNGER”? (2) How to choose and design the advertising media as well as it’s
placement? The goals of the kind of promotion is to increase the number of
consummers who ultimately increasing revenue earned by maximizing the
positoning, which is owned by the Soloensis band and that audiences are listening
to the Soloensis band.
______________________
1
Department of Visual Communication Design Students with NIM C0709042
2
Guide Lecture I
3
Guide Lecture II
commit to user
v
perpustakaan.uns.ac.id
digilib.uns.ac.id
MOTTO
“Learn the rules like a pro so you can break them like an artist ”
(Pablo Picasso)
commit to user
vi
perpustakaan.uns.ac.id
digilib.uns.ac.id
PERSEMBAHAN
Tugas Akhir ini saya persembahkan kepada:
Kedua orang tua tercinta
Dan kakak tersayang.
commit to user
vii
perpustakaan.uns.ac.id
digilib.uns.ac.id
KATA PENGANTAR
Puji syukur kehadirat Tuhan Allah Subhanahu Wa Ta'Ala atas segala limpahan
rahmat dan hidayah-Nya, sehingga penulis mampu menyelesaikan Tugas Akhir
dengan judul: Perancangan Video Klip Band Soloensis.
Dalam penyusunan tugas akhir ini, tentunya tidak lepas dari bimbingan dan
bantuan dari berbagai pihak. Oleh karena itu Penulis mengucapkan terima kasih
kepada:
1.
Drs. Ahmad Adib, M.Hum., Ph.D., selaku Dekan Fakultas Seni Rupa dan
Desain
2.
Dr. Deny Tri Ardianto S.Sn., Dipl.Art. selaku ketua prodi Desain Komunikasi
Visual dan selaku Pembimbing Tugas Akhir I.
3.
Arief Iman Santoso, S.Sn. selaku Pembimbing Tugas Akhir II
4.
Grup band Soloensis yang telah berkerja sama untuk perampungan tugas
akhir saya
5.
Manajemen serta crew Soloensis
6.
Dosen serta staf karyawan Desain Komunikasi Visual
Penulis menyadari bahwa penulisan ini masih ada kekurangan. Untuk itu
penulis mengharapkan saran dan kritik yang bersifat membangun, untuk
kemudian dijadikan perbaikan di masa yang akan datang.
Semoga pengantar tugas akhir ini dapat bermanfaat khususnya bagi
penulis dan umumnya bagi para pembaca.
commit to user
viii
perpustakaan.uns.ac.id
digilib.uns.ac.id
Surakarta, 3 Juli 2015
Penulis,
commit to user
ix
perpustakaan.uns.ac.id
digilib.uns.ac.id
DAFTAR ISI
HALAMAN JUDUL........................................................................................ i
LEMBAR PERSETUJUAN............................................................................ ii
LEMBAR PENGESAHAN ............................................................................ iii
ABSTRAK ....................................................................................................... iv
ABSTRACT ....................................................................................................... v
MOTTO ........................................................................................................... vi
PERSEMBAHAN ............................................................................................ vii
KATA PENGANTAR ..................................................................................... viii
DAFTAR ISI .................................................................................................... x
BAB I PENDAHULUAN ............................................................................... 1
A. Latar Belakang ............................................................................... 1
B. Rumusan Masalah .......................................................................... 4
C. Tujuan Perancangan ....................................................................... 5
D. Target Visual/Target Karya ........................................................... 5
E. Target Market/Taget Audience ....................................................... 6
F. Metodolgi Penelitian ...................................................................... 7
G. Pengumpulan Data ......................................................................... 9
BAB II KAJIAN TEORI ............................................................................... 10
A. Tinjauan Umum ................................................................................... 10
1. Musik Rock .................................................................................... 12
2. Musik Blues ................................................................................... 12
3. Indie Label ..................................................................................... 13
B. Tinjauan Desain Komunikasi Visual ................................................... 14
1. Definisi Perancangaan .................................................................... 14
2. Definisi Promosi ............................................................................ 14
3. Definisi Iklan .................................................................................. 19
4. Definisi Komunikasi ...................................................................... 24
5. Definisi Media ................................................................................ 28
BAB III IDENTIFIKASI DATA .................................................................. 38
commit to user
A. Identifikasi Objek Perancangan ........................................................... 38
x
perpustakaan.uns.ac.id
digilib.uns.ac.id
1. Gambaran Umum Grup Band Soloensis ........................................ 38
2. Data Fisik ....................................................................................... 39
3. Stategi Pemasaran .......................................................................... 39
4. Analisa Promosi Band .................................................................... 40
B. Kompetitor ........................................................................................... 42
1. Sweet Killer.................................................................................... 44
2. Scootled .......................................................................................... 44
C. Analisis SWOT ..................................................................................... 45
D. Positioning ........................................................................................... 50
E. USP (Unique Selling Proposition) ....................................................... 50
BAB IV KONSEP DESAIN .......................................................................... 52
A. Metode Perancangan ............................................................................ 52
B. Konsep Kreatif ..................................................................................... 54
C. Strategi Visual ...................................................................................... 54
1. Logo ............................................................................................... 55
2. Layout ............................................................................................. 55
3. Ilustrasi ........................................................................................... 56
4. Warna ............................................................................................. 56
5. Tipografi ......................................................................................... 57
D. Strategi Verbal ..................................................................................... 58
1. Headline ......................................................................................... 59
2. Sub Headline .................................................................................. 59
3. Body Copy ...................................................................................... 59
E. Pemilihan Media .................................................................................. 60
1. Media Cetak ................................................................................... 60
2. Media Elektronik ............................................................................ 61
3. Media Event........................................................................................... 65
4. Media Plecement ................................................................................... 65
F. Prediksi Biaya ...................................................................................... 66
BAB V VISUALISASI KARYA ................................................................... 68
1. Logo ............................................................................................... 68
2. Packaging CD ................................................................................
69
commit to user
xi
perpustakaan.uns.ac.id
digilib.uns.ac.id
3. CD .................................................................................................. 73
4. X-Banner ........................................................................................ 75
5. Website ........................................................................................... 77
6. Poster .............................................................................................. 81
7. Kaos ............................................................................................... 82
8. Pin .................................................................................................. 83
9. Stiker .............................................................................................. 84
10. Totte Bag ........................................................................................ 85
11. Video Clip ...................................................................................... 87
BAB VI PENUTUP ........................................................................................ 107
A. Kesimpulan .......................................................................................... 107
B. Saran ..................................................................................................... 108
DAFTAR PUSTAKA ..................................................................................... 109
LAMPIRAN
DAFTAR TABEL
Tabel 1 Analisis SWOT ................................................................................... 47
Tabel 2 Prediksi biaya ...................................................................................... 67
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