Analisis Bauran Pemasaran Yestv Dalam Upaya Meningkatkan Jumlah Pelanggan Pada Pt Indonusa Telemedia Sumbagut
Universitas Sumatera Utara
!
Universitas Sumatera Utara
Universitas Sumatera Utara
"
Universitas Sumatera Utara
"
Universitas Sumatera Utara
"
Universitas Sumatera Utara
"
Universitas Sumatera Utara
LAMPIRAN 4 : TABEL r
df = (N-2)
0.1
0.05
0.02
0.01
0.001
1
0.9877
0.9969
0.9995
0.9999
1.0000
10
0.4973
0.5760
0.6581
0.7079
0.8233
11
0.4762
0.5529
0.6339
0.6835
0.8010
12
0.4575
0.5324
0.6120
0.6614
0.7800
13
0.4409
0.5140
0.5923
0.6411
0.7604
14
0.4259
0.4973
0.5742
0.6226
0.7419
15
0.4124
0.4821
0.5577
0.6055
0.7247
16
0.4000
0.4683
0.5425
0.5897
0.7084
17
0.3887
0.4555
0.5285
0.5751
0.6932
18
0.3783
0.4438
0.5155
0.5614
0.6788
19
0.3687
0.4329
0.5034
0.5487
0.6652
20
0.3598
0.4227
0.4921
0.5368
0.6524
21
0.3515
0.4132
0.4815
0.5256
0.6402
22
0.3438
0.4044
0.4716
0.5151
0.6287
23
0.3365
0.3961
0.4622
0.5052
0.6178
24
0.3297
0.3882
0.4534
0.4958
0.6074
25
0.3233
0.3809
0.4451
0.4869
0.5974
26
0.3172
0.3739
0.4372
0.4785
0.5880
27
0.3115
0.3673
0.4297
0.4705
0.5790
28
0.3061
0.3610
0.4226
0.4629
0.5703
29
0.3009
0.3550
0.4158
0.4556
0.5620
30
0.2960
0.3494
0.4093
0.4487
0.5541
31
0.2913
0.3440
0.4032
0.4421
0.5465
32
0.2869
0.3388
0.3972
0.4357
0.5392
33
0.2826
0.3338
0.3916
0.4296
0.5322
34
0.2785
0.3291
0.3862
0.4238
0.5254
35
0.2746
0.3246
0.3810
0.4182
0.5189
36
0.2709
0.3202
0.3760
0.4128
0.5126
37
0.2673
0.3160
0.3712
0.4076
0.5066
38
0.2638
0.3120
0.3665
0.4026
0.5007
39
0.2605
0.3081
0.3621
0.3978
0.4950
40
0.2573
0.3044
0.3578
0.3932
0.4896
50
0.2306
0.2732
0.3218
0.3542
0.4432
viii
Universitas Sumatera Utara
df = (N-2)
0.1
0.05
0.02
0.01
0.001
51
0.2284
0.2706
0.3188
0.3509
0.4393
52
0.2262
0.2681
0.3158
0.3477
0.4354
53
0.2241
0.2656
0.3129
0.3445
0.4317
54
0.2221
0.2632
0.3102
0.3415
0.4280
55
0.2201
0.2609
0.3074
0.3385
0.4244
56
0.2181
0.2586
0.3048
0.3357
0.4210
57
0.2162
0.2564
0.3022
0.3328
0.4176
58
0.2144
0.2542
0.2997
0.3301
0.4143
59
0.2126
0.2521
0.2972
0.3274
0.4110
60
0.2108
0.2500
0.2948
0.3248
0.4079
61
0.2091
0.2480
0.2925
0.3223
0.4048
62
0.2075
0.2461
0.2902
0.3198
0.4018
63
0.2058
0.2441
0.2880
0.3173
0.3988
64
0.2042
0.2423
0.2858
0.3150
0.3959
65
0.2027
0.2404
0.2837
0.3126
0.3931
66
0.2012
0.2387
0.2816
0.3104
0.3903
67
0.1997
0.2369
0.2796
0.3081
0.3876
68
0.1982
0.2352
0.2776
0.3060
0.3850
69
0.1968
0.2335
0.2756
0.3038
0.3823
70
0.1954
0.2319
0.2737
0.3017
0.3798
80
0.1829
0.2172
0.2565
0.2830
0.3568
90
95
0.1726
0.2050
0.2422
0.2673
0.3375
0.1680
0.1996
0.2359
0.2604
0.3290
96
0.1671
0.1986
0.2347
0.2591
0.3274
97
0.1663
0.1975
0.2335
0.2578
0.3258
98
0.1654
0.1966
0.2324
0.2565
0.3242
99
0.1646
0.1646
0.2312
0.2552
0.3226
100
0.1638
0.1946
0.2301
0.2540
0.3211
ix
Universitas Sumatera Utara
LAMPIRAN 5 : HASIL REGRESI LINIER BERGANDA
Correlations
Customer
Keputusan Product Price Promotion Place People Process Service
Pearson
Correlation
Keputusan
1.000
.123
.592
.327
.779
.499
.397
.425
Product
.123
1.000
.160
.006
.058
.123
.074
.060
Price
.592
.160 1.000
.067
.404
.348
.152
.234
Promotion
.327
.006
.067
1.000
.311
.217
.070
.097
Place
.779
.058
.404
.311 1.000
.326
.398
.532
People
.499
.123
.348
.217
.326 1.000
.398
.039
Process
.397
.074
.152
.070
.398
.398
1.000
.161
Customer
.425
.060
.234
.097
.532
.039
.161
1.000
.
.112
.000
.000
.000
.000
.000
.000
Product
.112
.
.056
.476
.283
.112
.234
.275
Price
.000
.056
.
.254
.000
.000
.066
.009
Promotion
.000
.476
.254
.
.001
.015
.246
.170
Place
.000
.283
.000
.001
.
.000
.000
.000
People
.000
.112
.000
.015
.000
.
.000
.352
Process
.000
.234
.066
.246
.000
.000
.
.055
Customer
.000
.275
.009
.170
.000
.352
.055
.
Keputusan
100
100
100
100
100
100
100
100
Product
100
100
100
100
100
100
100
100
Price
100
100
100
100
100
100
100
100
Promotion
100
100
100
100
100
100
100
100
Place
100
100
100
100
100
100
100
100
People
100
100
100
100
100
100
100
100
Process
100
100
100
100
100
100
100
100
Customer
100
100
100
100
100
100
100
100
Service
Sig. (1-tailed) Keputusan
Service
N
Service
Variables Entered/Removed
x
Universitas Sumatera Utara
Variables
Model
Variables Entered
Removed
1
Customer Service,
Method
. Enter
People, Product,
Promotion,
Process, Price,
Placea
a. All requested variables entered.
b
Model Summary
Change Statistics
Std. Error
Model
R
1
.864
R
Adjusted R
of the
R Square
F
Square
Square
Estimate
Change
Change
a
.746
.727
.24644
.746
df1
38.604
df2
7
Sig. F Change
92
.000
a. Predictors: (Constant), Customer Service, People, Product, Promotion, Process, Price, Place
b. Dependent Variable: Keputusan
b
ANOVA
Model
1
Sum of Squares
Regression
Residual
Total
Df
Mean Square
16.412
7
2.345
5.588
92
.061
22.000
99
F
Sig.
.000a
38.604
a. Predictors: (Constant), Customer Service, People, Product, Promotion, Process, Price, Place
b. Dependent Variable: Keputusan
xi
Universitas Sumatera Utara
Coefficients
Model
1
a
Unstandardized
Standardized
Collinearity
Coefficients
Coefficients
Statistics
B
Std. Error
(Constant)
.161
.232
Product
.011
.035
Price
.268
Promotion
Beta
t
Sig.
Tolerance
VIF
.693
.490
.016
.305
.761
.965
1.036
.056
.288
4.747
.000
.751
1.331
.061
.035
.097
1.714
.090
.863
1.159
Place
.464
.067
.522
6.964
.000
.492
2.033
People
.117
.040
.181
2.892
.005
.705
1.418
Process
.038
.040
.057
.935
.352
.742
1.348
Customer
.032
.038
.053
.838
.404
.689
1.452
Service
a. Dependent Variable: Keputusan
Collinearity Diagnostics
a
Variance Proportions
Condition
Model Dimension Eigenvalue
1
Index
Customer
(Constant) Product Price Promotion Place People Process Service
1
7.783
1.000
.00
.00
.00
.00
.00
.00
.00
.00
2
.060
11.383
.00
.07
.00
.04
.01
.04
.00
.55
3
.053
12.105
.00
.34
.00
.52
.00
.00
.00
.00
4
.043
13.486
.00
.34
.00
.20
.00
.09
.22
.02
5
.024
17.824
.00
.08
.22
.06
.00
.15
.52
.00
6
.018
20.862
.07
.06
.21
.00
.03
.72
.03
.20
7
.010
27.813
.30
.07
.00
.01
.79
.00
.03
.18
8
.009
30.095
.63
.03
.56
.15
.17
.01
.19
.05
a. Dependent Variable: Keputusan
a
Residuals Statistics
xii
Universitas Sumatera Utara
Minimum
Maximum
Mean
Std. Deviation
N
Predicted Value
2.1403
4.4643
3.5000
.40716
100
Std. Predicted Value
-3.339
2.368
.000
1.000
100
.036
.139
.067
.021
100
2.1656
4.2498
3.4991
.39818
100
-.66855
.58030
.00000
.23757
100
Std. Residual
-2.713
2.355
.000
.964
100
Stud. Residual
-3.085
2.599
.002
1.037
100
-.91985
.76584
.00093
.27651
100
-3.240
2.685
.001
1.055
100
Mahal. Distance
1.149
30.388
6.930
5.347
100
Cook's Distance
.000
.552
.023
.071
100
Centered Leverage Value
.012
.307
.070
.054
100
Standard Error of Predicted
Value
Adjusted Predicted Value
Residual
Deleted Residual
Stud. Deleted Residual
a. Dependent Variable: Keputusan
xiii
Universitas Sumatera Utara
xiv
Universitas Sumatera Utara
LAMPIRAN
N-6:
PAK
KET AORA
A TV
Daftar Pa
aket Basic AORA
A
TV
Kode
Nama saluran
Bahasa
110 Disneyy Channel Asia
Inggris
111 Disneyy Junior
Inggris
112 KidsCoo
Inggris
113 JimJam
m
Inggris
114 BabyFir
FirstTV
Inggris
115 Boomer
erang
Inggris
116 Cartoon
on Network Asia
Inggris
117 Nick Jr.
r.
Inggris
210 Saluran
an Film Indonesia
Indonesia
ia
211 Celestia
tial Movies
China (su
sub-title Indonesia)
213 Diva Universal
Un
Asia
Inggris (sub-title
(s
Indonesia)
ia)
214 Fox Family
Fam Movies
Inggris (sub-title
(s
Indonesia)
ia)
215 Fox Moovies Premium
Inggris (sub-title
(s
Indonesia)
ia)
216 HBO
Inggris (sub-title
(s
Indonesia)
ia)
217 HBO Signature
Si
Inggris (sub-title
(s
Indonesia)
ia)
218 HBO Hits
Hi
Inggris (sub-title
(s
Indonesia)
ia)
219 HBO Family
Fa
Asia
Inggris (sub-title
(s
Indonesia)
ia)
221 Thrill
Inggris (sub-title
(s
Indonesia)
ia)
310 Saluran
an Musik Indonesia
Indonesia
ia
311 Channe
nel V
Inggris
318 Asian Food
Fo Channel
Inggris
319 Fashion
on TV
Inggris
320 E!
Inggris
321 Life Insspired
Inggris
322 TLC
Inggris
410 STAR World
W
Inggris (sub-title
(s
Indonesia)
ia)
411 FX Asia
ia
Inggris (sub-title
(s
Indonesia)
ia)
412 Fox Asi
sia
Inggris (sub-title
(s
Indonesia)
ia)
413 Fox Cririme Asia
Inggris (sub-title
(s
Indonesia)
ia)
415 AXN
Inggris (sub-title
(s
Indonesia)
ia)
416 AXN Beyond
Be
Inggris (sub-title
(s
Indonesia)
ia)
417 Animax
ax Asia
Inggris (sub-title
(s
Indonesia)
ia)
Paket
Asyik
Cihuy
Siip
S
Mantap
418 Sony Entertainment
E
Tele
levision Inggris (sub-title
(s
Indonesia)
ia)
422 Univers
rsal Channel
Inggris (sub-title
(s
Indonesia)
ia)
Universitas Sumatera Utara
423 SyFy
Inggris (sub-title
(s
Indonesia)
ia)
427 KIX
Inggris (sub-title
(s
Indonesia)
ia)
428 TruTV
Inggris (sub-title
(s
Indonesia)
ia)
510 Nationa
nal Geographic Cha
hannel
Inggris (sub-title
(s
Indonesia)
ia)
511 Nationa
nal Geographic Wild
ild
Inggris (sub-title
(s
Indonesia)
ia)
512 Nationa
nal Geographic Adv
dventure Inggris (sub-title
(s
Indonesia)
ia)
515 Discove
very Channel Asia
Inggris (sub-title
(s
Indonesia)
ia)
516 Animal
al Planet Asia
Inggris (sub-title
(s
Indonesia)
ia)
520 History
ry Asia
Inggris (sub-title
(s
Indonesia)
ia)
610 Goal TV 1
Inggris
611 Goal TV 2
Inggris
612 Eurospo
port
Inggris
615 ESPNN
NEWS
Inggris
705 Francee 24
Inggris
709 Al Jazeeera
Inggris
710 CNN International
In
Inggris
711 CNBC Asia
A
Inggris
910 TVRI
Indonesia
ia
911 SCTV
Indonesia
ia
912 Indosia
iar
Indonesia
ia
913 Trans TV
Indonesia
ia
914 Trans 7
Indonesia
ia
915 Antv
Indonesia
ia
916 TV One
ne
Indonesia
ia
917 MetroTV
TV
Indonesia
ia
919 Kompas
as TV
Indonesia
ia
Universitas Sumatera Utara
Daaftar Paket Tambahan
T
n AORA TV
V
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Universitas Sumatera Utara
LAMPIR
IRAN - 7 :
PAKET IN
INDOVISION
ON
Universitas Sumatera Utara
LAMPIRAN – 8 :
PAKET YES TV
Universitas Sumatera Utara
Universitas Sumatera Utara
t Table
cum. prob
t .50
t .75
t .80
t .85
t .90
t .95
t .975
t .99
t .995
t .999
t .9995
one-tail
0.50
1.00
0.25
0.50
0.20
0.40
0.15
0.30
0.10
0.20
0.05
0.10
0.025
0.05
0.01
0.02
0.005
0.01
0.001
0.002
0.0005
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
1.000
0.816
0.765
0.741
0.727
0.718
0.711
0.706
0.703
0.700
0.697
0.695
0.694
0.692
0.691
0.690
0.689
0.688
0.688
0.687
0.686
0.686
0.685
0.685
0.684
0.684
0.684
0.683
0.683
0.683
0.681
0.679
0.678
0.677
0.675
1.376
1.061
0.978
0.941
0.920
0.906
0.896
0.889
0.883
0.879
0.876
0.873
0.870
0.868
0.866
0.865
0.863
0.862
0.861
0.860
0.859
0.858
0.858
0.857
0.856
0.856
0.855
0.855
0.854
0.854
0.851
0.848
0.846
0.845
0.842
1.963
1.386
1.250
1.190
1.156
1.134
1.119
1.108
1.100
1.093
1.088
1.083
1.079
1.076
1.074
1.071
1.069
1.067
1.066
1.064
1.063
1.061
1.060
1.059
1.058
1.058
1.057
1.056
1.055
1.055
1.050
1.045
1.043
1.042
1.037
3.078
1.886
1.638
1.533
1.476
1.440
1.415
1.397
1.383
1.372
1.363
1.356
1.350
1.345
1.341
1.337
1.333
1.330
1.328
1.325
1.323
1.321
1.319
1.318
1.316
1.315
1.314
1.313
1.311
1.310
1.303
1.296
1.292
1.290
1.282
6.314
2.920
2.353
2.132
2.015
1.943
1.895
1.860
1.833
1.812
1.796
1.782
1.771
1.761
1.753
1.746
1.740
1.734
1.729
1.725
1.721
1.717
1.714
1.711
1.708
1.706
1.703
1.701
1.699
1.697
1.684
1.671
1.664
1.660
1.646
12.71
4.303
3.182
2.776
2.571
2.447
2.365
2.306
2.262
2.228
2.201
2.179
2.160
2.145
2.131
2.120
2.110
2.101
2.093
2.086
2.080
2.074
2.069
2.064
2.060
2.056
2.052
2.048
2.045
2.042
2.021
2.000
1.990
1.984
1.962
31.82
6.965
4.541
3.747
3.365
3.143
2.998
2.896
2.821
2.764
2.718
2.681
2.650
2.624
2.602
2.583
2.567
2.552
2.539
2.528
2.518
2.508
2.500
2.492
2.485
2.479
2.473
2.467
2.462
2.457
2.423
2.390
2.374
2.364
2.330
63.66
9.925
5.841
4.604
4.032
3.707
3.499
3.355
3.250
3.169
3.106
3.055
3.012
2.977
2.947
2.921
2.898
2.878
2.861
2.845
2.831
2.819
2.807
2.797
2.787
2.779
2.771
2.763
2.756
2.750
2.704
2.660
2.639
2.626
2.581
318.31
22.327
10.215
7.173
5.893
5.208
4.785
4.501
4.297
4.144
4.025
3.930
3.852
3.787
3.733
3.686
3.646
3.610
3.579
3.552
3.527
3.505
3.485
3.467
3.450
3.435
3.421
3.408
3.396
3.385
3.307
3.232
3.195
3.174
3.098
636.62
31.599
12.924
8.610
6.869
5.959
5.408
5.041
4.781
4.587
4.437
4.318
4.221
4.140
4.073
4.015
3.965
3.922
3.883
3.850
3.819
3.792
3.768
3.745
3.725
3.707
3.690
3.674
3.659
3.646
3.551
3.460
3.416
3.390
3.300
0.000
0.674
0.842
1.036
1.282
1.645
1.960
2.326
2.576
3.090
3.291
0%
50%
60%
70%
80%
90%
95%
Confidence Level
98%
99%
99.8%
99.9%
two-tails
df
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
40
60
80
100
1000
z
0.001
t-table.xls 7/14/2007
Universitas Sumatera Utara
!
Universitas Sumatera Utara
Universitas Sumatera Utara
"
Universitas Sumatera Utara
"
Universitas Sumatera Utara
"
Universitas Sumatera Utara
"
Universitas Sumatera Utara
LAMPIRAN 4 : TABEL r
df = (N-2)
0.1
0.05
0.02
0.01
0.001
1
0.9877
0.9969
0.9995
0.9999
1.0000
10
0.4973
0.5760
0.6581
0.7079
0.8233
11
0.4762
0.5529
0.6339
0.6835
0.8010
12
0.4575
0.5324
0.6120
0.6614
0.7800
13
0.4409
0.5140
0.5923
0.6411
0.7604
14
0.4259
0.4973
0.5742
0.6226
0.7419
15
0.4124
0.4821
0.5577
0.6055
0.7247
16
0.4000
0.4683
0.5425
0.5897
0.7084
17
0.3887
0.4555
0.5285
0.5751
0.6932
18
0.3783
0.4438
0.5155
0.5614
0.6788
19
0.3687
0.4329
0.5034
0.5487
0.6652
20
0.3598
0.4227
0.4921
0.5368
0.6524
21
0.3515
0.4132
0.4815
0.5256
0.6402
22
0.3438
0.4044
0.4716
0.5151
0.6287
23
0.3365
0.3961
0.4622
0.5052
0.6178
24
0.3297
0.3882
0.4534
0.4958
0.6074
25
0.3233
0.3809
0.4451
0.4869
0.5974
26
0.3172
0.3739
0.4372
0.4785
0.5880
27
0.3115
0.3673
0.4297
0.4705
0.5790
28
0.3061
0.3610
0.4226
0.4629
0.5703
29
0.3009
0.3550
0.4158
0.4556
0.5620
30
0.2960
0.3494
0.4093
0.4487
0.5541
31
0.2913
0.3440
0.4032
0.4421
0.5465
32
0.2869
0.3388
0.3972
0.4357
0.5392
33
0.2826
0.3338
0.3916
0.4296
0.5322
34
0.2785
0.3291
0.3862
0.4238
0.5254
35
0.2746
0.3246
0.3810
0.4182
0.5189
36
0.2709
0.3202
0.3760
0.4128
0.5126
37
0.2673
0.3160
0.3712
0.4076
0.5066
38
0.2638
0.3120
0.3665
0.4026
0.5007
39
0.2605
0.3081
0.3621
0.3978
0.4950
40
0.2573
0.3044
0.3578
0.3932
0.4896
50
0.2306
0.2732
0.3218
0.3542
0.4432
viii
Universitas Sumatera Utara
df = (N-2)
0.1
0.05
0.02
0.01
0.001
51
0.2284
0.2706
0.3188
0.3509
0.4393
52
0.2262
0.2681
0.3158
0.3477
0.4354
53
0.2241
0.2656
0.3129
0.3445
0.4317
54
0.2221
0.2632
0.3102
0.3415
0.4280
55
0.2201
0.2609
0.3074
0.3385
0.4244
56
0.2181
0.2586
0.3048
0.3357
0.4210
57
0.2162
0.2564
0.3022
0.3328
0.4176
58
0.2144
0.2542
0.2997
0.3301
0.4143
59
0.2126
0.2521
0.2972
0.3274
0.4110
60
0.2108
0.2500
0.2948
0.3248
0.4079
61
0.2091
0.2480
0.2925
0.3223
0.4048
62
0.2075
0.2461
0.2902
0.3198
0.4018
63
0.2058
0.2441
0.2880
0.3173
0.3988
64
0.2042
0.2423
0.2858
0.3150
0.3959
65
0.2027
0.2404
0.2837
0.3126
0.3931
66
0.2012
0.2387
0.2816
0.3104
0.3903
67
0.1997
0.2369
0.2796
0.3081
0.3876
68
0.1982
0.2352
0.2776
0.3060
0.3850
69
0.1968
0.2335
0.2756
0.3038
0.3823
70
0.1954
0.2319
0.2737
0.3017
0.3798
80
0.1829
0.2172
0.2565
0.2830
0.3568
90
95
0.1726
0.2050
0.2422
0.2673
0.3375
0.1680
0.1996
0.2359
0.2604
0.3290
96
0.1671
0.1986
0.2347
0.2591
0.3274
97
0.1663
0.1975
0.2335
0.2578
0.3258
98
0.1654
0.1966
0.2324
0.2565
0.3242
99
0.1646
0.1646
0.2312
0.2552
0.3226
100
0.1638
0.1946
0.2301
0.2540
0.3211
ix
Universitas Sumatera Utara
LAMPIRAN 5 : HASIL REGRESI LINIER BERGANDA
Correlations
Customer
Keputusan Product Price Promotion Place People Process Service
Pearson
Correlation
Keputusan
1.000
.123
.592
.327
.779
.499
.397
.425
Product
.123
1.000
.160
.006
.058
.123
.074
.060
Price
.592
.160 1.000
.067
.404
.348
.152
.234
Promotion
.327
.006
.067
1.000
.311
.217
.070
.097
Place
.779
.058
.404
.311 1.000
.326
.398
.532
People
.499
.123
.348
.217
.326 1.000
.398
.039
Process
.397
.074
.152
.070
.398
.398
1.000
.161
Customer
.425
.060
.234
.097
.532
.039
.161
1.000
.
.112
.000
.000
.000
.000
.000
.000
Product
.112
.
.056
.476
.283
.112
.234
.275
Price
.000
.056
.
.254
.000
.000
.066
.009
Promotion
.000
.476
.254
.
.001
.015
.246
.170
Place
.000
.283
.000
.001
.
.000
.000
.000
People
.000
.112
.000
.015
.000
.
.000
.352
Process
.000
.234
.066
.246
.000
.000
.
.055
Customer
.000
.275
.009
.170
.000
.352
.055
.
Keputusan
100
100
100
100
100
100
100
100
Product
100
100
100
100
100
100
100
100
Price
100
100
100
100
100
100
100
100
Promotion
100
100
100
100
100
100
100
100
Place
100
100
100
100
100
100
100
100
People
100
100
100
100
100
100
100
100
Process
100
100
100
100
100
100
100
100
Customer
100
100
100
100
100
100
100
100
Service
Sig. (1-tailed) Keputusan
Service
N
Service
Variables Entered/Removed
x
Universitas Sumatera Utara
Variables
Model
Variables Entered
Removed
1
Customer Service,
Method
. Enter
People, Product,
Promotion,
Process, Price,
Placea
a. All requested variables entered.
b
Model Summary
Change Statistics
Std. Error
Model
R
1
.864
R
Adjusted R
of the
R Square
F
Square
Square
Estimate
Change
Change
a
.746
.727
.24644
.746
df1
38.604
df2
7
Sig. F Change
92
.000
a. Predictors: (Constant), Customer Service, People, Product, Promotion, Process, Price, Place
b. Dependent Variable: Keputusan
b
ANOVA
Model
1
Sum of Squares
Regression
Residual
Total
Df
Mean Square
16.412
7
2.345
5.588
92
.061
22.000
99
F
Sig.
.000a
38.604
a. Predictors: (Constant), Customer Service, People, Product, Promotion, Process, Price, Place
b. Dependent Variable: Keputusan
xi
Universitas Sumatera Utara
Coefficients
Model
1
a
Unstandardized
Standardized
Collinearity
Coefficients
Coefficients
Statistics
B
Std. Error
(Constant)
.161
.232
Product
.011
.035
Price
.268
Promotion
Beta
t
Sig.
Tolerance
VIF
.693
.490
.016
.305
.761
.965
1.036
.056
.288
4.747
.000
.751
1.331
.061
.035
.097
1.714
.090
.863
1.159
Place
.464
.067
.522
6.964
.000
.492
2.033
People
.117
.040
.181
2.892
.005
.705
1.418
Process
.038
.040
.057
.935
.352
.742
1.348
Customer
.032
.038
.053
.838
.404
.689
1.452
Service
a. Dependent Variable: Keputusan
Collinearity Diagnostics
a
Variance Proportions
Condition
Model Dimension Eigenvalue
1
Index
Customer
(Constant) Product Price Promotion Place People Process Service
1
7.783
1.000
.00
.00
.00
.00
.00
.00
.00
.00
2
.060
11.383
.00
.07
.00
.04
.01
.04
.00
.55
3
.053
12.105
.00
.34
.00
.52
.00
.00
.00
.00
4
.043
13.486
.00
.34
.00
.20
.00
.09
.22
.02
5
.024
17.824
.00
.08
.22
.06
.00
.15
.52
.00
6
.018
20.862
.07
.06
.21
.00
.03
.72
.03
.20
7
.010
27.813
.30
.07
.00
.01
.79
.00
.03
.18
8
.009
30.095
.63
.03
.56
.15
.17
.01
.19
.05
a. Dependent Variable: Keputusan
a
Residuals Statistics
xii
Universitas Sumatera Utara
Minimum
Maximum
Mean
Std. Deviation
N
Predicted Value
2.1403
4.4643
3.5000
.40716
100
Std. Predicted Value
-3.339
2.368
.000
1.000
100
.036
.139
.067
.021
100
2.1656
4.2498
3.4991
.39818
100
-.66855
.58030
.00000
.23757
100
Std. Residual
-2.713
2.355
.000
.964
100
Stud. Residual
-3.085
2.599
.002
1.037
100
-.91985
.76584
.00093
.27651
100
-3.240
2.685
.001
1.055
100
Mahal. Distance
1.149
30.388
6.930
5.347
100
Cook's Distance
.000
.552
.023
.071
100
Centered Leverage Value
.012
.307
.070
.054
100
Standard Error of Predicted
Value
Adjusted Predicted Value
Residual
Deleted Residual
Stud. Deleted Residual
a. Dependent Variable: Keputusan
xiii
Universitas Sumatera Utara
xiv
Universitas Sumatera Utara
LAMPIRAN
N-6:
PAK
KET AORA
A TV
Daftar Pa
aket Basic AORA
A
TV
Kode
Nama saluran
Bahasa
110 Disneyy Channel Asia
Inggris
111 Disneyy Junior
Inggris
112 KidsCoo
Inggris
113 JimJam
m
Inggris
114 BabyFir
FirstTV
Inggris
115 Boomer
erang
Inggris
116 Cartoon
on Network Asia
Inggris
117 Nick Jr.
r.
Inggris
210 Saluran
an Film Indonesia
Indonesia
ia
211 Celestia
tial Movies
China (su
sub-title Indonesia)
213 Diva Universal
Un
Asia
Inggris (sub-title
(s
Indonesia)
ia)
214 Fox Family
Fam Movies
Inggris (sub-title
(s
Indonesia)
ia)
215 Fox Moovies Premium
Inggris (sub-title
(s
Indonesia)
ia)
216 HBO
Inggris (sub-title
(s
Indonesia)
ia)
217 HBO Signature
Si
Inggris (sub-title
(s
Indonesia)
ia)
218 HBO Hits
Hi
Inggris (sub-title
(s
Indonesia)
ia)
219 HBO Family
Fa
Asia
Inggris (sub-title
(s
Indonesia)
ia)
221 Thrill
Inggris (sub-title
(s
Indonesia)
ia)
310 Saluran
an Musik Indonesia
Indonesia
ia
311 Channe
nel V
Inggris
318 Asian Food
Fo Channel
Inggris
319 Fashion
on TV
Inggris
320 E!
Inggris
321 Life Insspired
Inggris
322 TLC
Inggris
410 STAR World
W
Inggris (sub-title
(s
Indonesia)
ia)
411 FX Asia
ia
Inggris (sub-title
(s
Indonesia)
ia)
412 Fox Asi
sia
Inggris (sub-title
(s
Indonesia)
ia)
413 Fox Cririme Asia
Inggris (sub-title
(s
Indonesia)
ia)
415 AXN
Inggris (sub-title
(s
Indonesia)
ia)
416 AXN Beyond
Be
Inggris (sub-title
(s
Indonesia)
ia)
417 Animax
ax Asia
Inggris (sub-title
(s
Indonesia)
ia)
Paket
Asyik
Cihuy
Siip
S
Mantap
418 Sony Entertainment
E
Tele
levision Inggris (sub-title
(s
Indonesia)
ia)
422 Univers
rsal Channel
Inggris (sub-title
(s
Indonesia)
ia)
Universitas Sumatera Utara
423 SyFy
Inggris (sub-title
(s
Indonesia)
ia)
427 KIX
Inggris (sub-title
(s
Indonesia)
ia)
428 TruTV
Inggris (sub-title
(s
Indonesia)
ia)
510 Nationa
nal Geographic Cha
hannel
Inggris (sub-title
(s
Indonesia)
ia)
511 Nationa
nal Geographic Wild
ild
Inggris (sub-title
(s
Indonesia)
ia)
512 Nationa
nal Geographic Adv
dventure Inggris (sub-title
(s
Indonesia)
ia)
515 Discove
very Channel Asia
Inggris (sub-title
(s
Indonesia)
ia)
516 Animal
al Planet Asia
Inggris (sub-title
(s
Indonesia)
ia)
520 History
ry Asia
Inggris (sub-title
(s
Indonesia)
ia)
610 Goal TV 1
Inggris
611 Goal TV 2
Inggris
612 Eurospo
port
Inggris
615 ESPNN
NEWS
Inggris
705 Francee 24
Inggris
709 Al Jazeeera
Inggris
710 CNN International
In
Inggris
711 CNBC Asia
A
Inggris
910 TVRI
Indonesia
ia
911 SCTV
Indonesia
ia
912 Indosia
iar
Indonesia
ia
913 Trans TV
Indonesia
ia
914 Trans 7
Indonesia
ia
915 Antv
Indonesia
ia
916 TV One
ne
Indonesia
ia
917 MetroTV
TV
Indonesia
ia
919 Kompas
as TV
Indonesia
ia
Universitas Sumatera Utara
Daaftar Paket Tambahan
T
n AORA TV
V
!
"# $ %
&
#
'
*
+
2
3 45
2 "
6
2
3 45
2 "
6
2
3 45
2 "
6
2
3 45
2 "
6
2
3 45
2 "
6
2
3 45
2 "
6
2
3 45
2 "
6
2
() *
"
!
, #-, #
2
.
(
2
(
/
(
# $ %
01
2
2 "
Universitas Sumatera Utara
LAMPIR
IRAN - 7 :
PAKET IN
INDOVISION
ON
Universitas Sumatera Utara
LAMPIRAN – 8 :
PAKET YES TV
Universitas Sumatera Utara
Universitas Sumatera Utara
t Table
cum. prob
t .50
t .75
t .80
t .85
t .90
t .95
t .975
t .99
t .995
t .999
t .9995
one-tail
0.50
1.00
0.25
0.50
0.20
0.40
0.15
0.30
0.10
0.20
0.05
0.10
0.025
0.05
0.01
0.02
0.005
0.01
0.001
0.002
0.0005
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
1.000
0.816
0.765
0.741
0.727
0.718
0.711
0.706
0.703
0.700
0.697
0.695
0.694
0.692
0.691
0.690
0.689
0.688
0.688
0.687
0.686
0.686
0.685
0.685
0.684
0.684
0.684
0.683
0.683
0.683
0.681
0.679
0.678
0.677
0.675
1.376
1.061
0.978
0.941
0.920
0.906
0.896
0.889
0.883
0.879
0.876
0.873
0.870
0.868
0.866
0.865
0.863
0.862
0.861
0.860
0.859
0.858
0.858
0.857
0.856
0.856
0.855
0.855
0.854
0.854
0.851
0.848
0.846
0.845
0.842
1.963
1.386
1.250
1.190
1.156
1.134
1.119
1.108
1.100
1.093
1.088
1.083
1.079
1.076
1.074
1.071
1.069
1.067
1.066
1.064
1.063
1.061
1.060
1.059
1.058
1.058
1.057
1.056
1.055
1.055
1.050
1.045
1.043
1.042
1.037
3.078
1.886
1.638
1.533
1.476
1.440
1.415
1.397
1.383
1.372
1.363
1.356
1.350
1.345
1.341
1.337
1.333
1.330
1.328
1.325
1.323
1.321
1.319
1.318
1.316
1.315
1.314
1.313
1.311
1.310
1.303
1.296
1.292
1.290
1.282
6.314
2.920
2.353
2.132
2.015
1.943
1.895
1.860
1.833
1.812
1.796
1.782
1.771
1.761
1.753
1.746
1.740
1.734
1.729
1.725
1.721
1.717
1.714
1.711
1.708
1.706
1.703
1.701
1.699
1.697
1.684
1.671
1.664
1.660
1.646
12.71
4.303
3.182
2.776
2.571
2.447
2.365
2.306
2.262
2.228
2.201
2.179
2.160
2.145
2.131
2.120
2.110
2.101
2.093
2.086
2.080
2.074
2.069
2.064
2.060
2.056
2.052
2.048
2.045
2.042
2.021
2.000
1.990
1.984
1.962
31.82
6.965
4.541
3.747
3.365
3.143
2.998
2.896
2.821
2.764
2.718
2.681
2.650
2.624
2.602
2.583
2.567
2.552
2.539
2.528
2.518
2.508
2.500
2.492
2.485
2.479
2.473
2.467
2.462
2.457
2.423
2.390
2.374
2.364
2.330
63.66
9.925
5.841
4.604
4.032
3.707
3.499
3.355
3.250
3.169
3.106
3.055
3.012
2.977
2.947
2.921
2.898
2.878
2.861
2.845
2.831
2.819
2.807
2.797
2.787
2.779
2.771
2.763
2.756
2.750
2.704
2.660
2.639
2.626
2.581
318.31
22.327
10.215
7.173
5.893
5.208
4.785
4.501
4.297
4.144
4.025
3.930
3.852
3.787
3.733
3.686
3.646
3.610
3.579
3.552
3.527
3.505
3.485
3.467
3.450
3.435
3.421
3.408
3.396
3.385
3.307
3.232
3.195
3.174
3.098
636.62
31.599
12.924
8.610
6.869
5.959
5.408
5.041
4.781
4.587
4.437
4.318
4.221
4.140
4.073
4.015
3.965
3.922
3.883
3.850
3.819
3.792
3.768
3.745
3.725
3.707
3.690
3.674
3.659
3.646
3.551
3.460
3.416
3.390
3.300
0.000
0.674
0.842
1.036
1.282
1.645
1.960
2.326
2.576
3.090
3.291
0%
50%
60%
70%
80%
90%
95%
Confidence Level
98%
99%
99.8%
99.9%
two-tails
df
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
40
60
80
100
1000
z
0.001
t-table.xls 7/14/2007
Universitas Sumatera Utara