S PEM 1001242 Bibliography

DAFTAR PUSTAKA

BUKU
Alma, Bukhori. (2011). ManajemenPemasarandan PemasaranJasa.Bandung
:Alfabeta.
Hasan, Ali. (2009). Marketing.Yogyakarta : Media Pressindo
Hidayat, Syarifudin; dan Sedarmayanti. (2002).
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Metodologi Penelitian.

Kevin lane. (2013).Strategic Brand Management; Building,
Measuring, and Managing Brand Equity (fourth ed).: New Jersey :
Prentice Hall Inc

Kotler, Philip dan Armstrong, Gary. (2012). Principles of marketing 14thE.
Upper Saddle River, New Jersey : Pearson Prentice-Hall.
Kotler, Philipdan Keller, Kevin Lane. (2012) Marketing Management
14thE.Upper Saddle River, New Jersey : Pearson Prentice-Hall
Malhotra, Naresh K. 2010. Marketing Research an Applied Orientation. New

Jersey: Pearson
Sugiyono. (2012). MetodePenelitianPendidikan, Bandung :Alfabeta
Suharsimi, Arikunto. (2010). ProsedurPenelitianSuatuPendekatanPraktis,
Jakarta :RinekapCipta
Sunyoto,
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(2012).
Yogyakarta :Alfabeta

Prosedurujihipotesisuntukrisetekonomi,

Abdul Rohman, 2016
PENGARUH INTEGRATED MARKETING COMMUNICATION TERHADAP BRAND AWARENESS SEPEDA
MOTOR MEREK TVS
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

INTERNET

--2013.Perkembangan Jumlah Kendaraan Bermotor Menurut Jenis Tahun
1987-2013: BPS[Online].Tersedia :

http://www.bps.go.id/tab_sub/view.php?tabel=1&id_subyek=17¬ab=12[2
0februari2013]http://edorusyanto.wordpress.com
---.(2014).Showroom Dealer Resmi Motor TVS Jabodetabek dan sekitarnya
(Plus Disc Cashback).[online]. Tersedia :http://otomotif1.com/showroomdealer-resmi-motor-tvs-jabodetabek-dan-sekitarnya-plus-disc-cashback/
----(2013).Iklan TVS dazz di televisimenonjolkan ban tubeless dan
charger hape.[online]. Tersedia : http://pertamax7.com/2013/08/26/iklan-tvsdazz-di-televisi-menonjolkan-ban-tubeless-dan-charger-hape/

----------.TVS Tormax Motor Bebek Venomenal dengan Teknologi Mesin
Paling Advance.[online]. Tersedia : http://motogokil.com/?s=tvs+tormax
Hary (2009).Touring Jogja: MisiLingkungan, Solidaritas,
MelelahkanTapiTetap Guyub.[online].Tersedia:https://pamortvs.wordpress.co
m/author/pamortvs/page/2/
Adianto. Alexander Yudh.(2011). TVS Motor Indonesia, KudaMerah Yang
JadiKudaHitam.[Online].Tersedia
:
Http://Kilatperak.Blogspot.Com/2011/07/Tvs-Motor-Indonesia-Kuda-MerahYang.Html
Dwiguna (2010). TMCI sponsori Achilles-Drift Battle serie I.[online].tersedia
:https://awiguna.wordpress.com/2010/03/
Tvs .---.genuine part.[online] tersedia : http://www.tvsmotor.co.id/partsonlinev2/default.aspx
-------Tvs rockz dd[online] Tersedia :http://www.motorbdg.com/motor/detailmotor/99/Motor-Baru-Tvs-Rockz-Dd

Abdul Rohman, 2016
PENGARUH INTEGRATED MARKETING COMMUNICATION TERHADAP BRAND AWARENESS SEPEDA
MOTOR MEREK TVS
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

JURNAL
AnggrainiGunawan,
fitridanDharmayanti,
Diah,
(2014)
“JurnalManajemenPemasaran”AnalisisPengaruhIklanTelevisidan
Endorser TerhadapPurchase Intention Pond’s Man DenganBrand
AwarenessSebagaiVariabelIntervening. Petra 2, (1),1-14,
Danibrata, Aulia. (2011). “JurnalBisnisdanAkutansi”.Pengaruh integrated
marketing communication terhadap brand equity padasebuah bank
pemerintah di Jakarta.13,(1), 21-38
HermawatiPrayuna,
Helena,
dan

Jarwati,
Anik
Lestari,(2013)
“JurnalIlmuManajemen”PenagaruhPenggunaanCelebrity
EndoserIrfanBachdimdan
Event
SponsorshipTerhadap
Citra
MerekMinumanIsotonikPocari Sweat.1,(1)
SeptiyoAjiNugroho,
Mudiantono
(2013)”Journal
Of
Management”:AnalisisPengaruhDayaTarikIklandanKekuatanCelebrity
Endorser TerhadapBrand AwarenessdanDampaknyaTerhadapBrand
AttitudeHandphone Nokia.2,(3),1

Abdul Rohman, 2016
PENGARUH INTEGRATED MARKETING COMMUNICATION TERHADAP BRAND AWARENESS SEPEDA
MOTOR MEREK TVS

Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu