Pengaruh Store Atmosphere Terhadap Loyalitas Pelanggan (Studi Kasus Pada Black White Centro Tea And Coffee Bar Jalan Setia Budi Blok C No 7 Komp Tasbi 1)
Universitas Sumatera Utara
Universitas Sumatera Utara
Universitas Sumatera Utara
Universitas Sumatera Utara
Universitas Sumatera Utara
Universitas Sumatera Utara
Universitas Sumatera Utara
Universitas Sumatera Utara
KUESIONER PENELITIAN
Nomor Responden: ..............
Responden yang terhormat,
Saya adalah mahasiswa Program Studi Ilmu Administrasi Niaga/Bisnis
Universitas Sumatera Utara yang sedang menyusun penelitian yang berjudul
“Pengaruh Store Atmosphere Terhadap Loyalitas Pelanggan (Studi Kasus Pada
Black White Centro Tea and Coffee Bar Jalan Setia Budi Square Blok C no.
komp. Tasbi 1)”. Oleh karena itu, saya mengharapkan kesediaan Bapak/ Ibu/
Saudara/ Saudari untuk mengisi kuesioner penelitian ini dengan baik. Atas
kesediaan Bapak/ Ibu/ Saudara/ Saudari saya ucapkan terima kasih.
A. Petunjuk Pengisian
Memberikan tanda (√) pada alternatif pilihan jawaban dari pernyataan yang ada
sesuai dengan pendapat Bapak/Ibu/ Saudara/ Saudari, berdasarkan keterangan
sebagai berikut:
SS
= Sangat Setuju
S
= Setuju
KS
= Kurang Setuju
TS
= Tidak Setuju
STS
= Sangat Tidak Setuju
B. Identitas responden
1. Nama :.............................................
2. Jenis Kelamin Bapak/Ibu/Saudara/i
a. Laki-laki
b. Perempuan
3. Umur Bapak/Ibu /Saudara/i saat ini ........... tahun
4. Sudah berapa kali berkunjung ke Black White Centro Tea and Coffee Bar :
a. 2 kali
b. 3 – 5 kali
c. > 5 kali
Universitas Sumatera Utara
C. Daftar Pertanyaan
Store Atmosphere
No
Pernyataan
SS
S
KS
TS
STS
Exterior
1.
Desain papan nama Black White
Centro Tea and Coffee Bar menarik
dan penempatan nama sudah tepat
2.
Tata letak papan nama Black White
Centro
Tea
and
Coffee
Bar
memudahkan anda untuk melihat dan
membaca nama caffetaria
3.
Penempatan pintu masuk Black White
Centro
Tea
and
Coffee
Bar
memudahkan anda keluar masuk
4.
Penempatan pintu masuk Black White
Centro Tea and Coffee Bar menarik
dan penempatan pintu masuk sudah
tepat
5.
Lokasi parkir Black White Centro Tea
and Coffee Bar luas dan terjamin
keamanannya
General Interior
1.
Warna dinding cafe Black White
Centro Tea and Coffee Bar menarik
dan membuat konsumen nyaman
2.
Warna cat dinding Black White Centro
Tea and Coffee Bar sesuai dengan
tema yang bernuansa Vintage dengan
cafe lainnya
3.
Aroma
dari
pewangi
ruangan
membuat anda betah di Black White
Centro Tea and Coffee Bar dan tidak
Universitas Sumatera Utara
mengganggu selera makan anda
4.
Ruangan cafe Black White Centro Tea
and
Coffee
Bar
selalu
terjaga
keharumannya
5.
Suhu udara yang ada di cafe Black
White Centro Tea and Coffee Bar
sudah sesuai sehingga memberikan
suasana nyaman sewaktu menikmatin
hidangan
6.
Alunan music yang diputar oleh pihak
cafe Black White Centro Tea and
Coffee Bar sangat nyaman di telinga
konsumen
7.
Tidak ada suara lain di dalam ruangan
yang mengganggu kenyamanan anda
dalam m enyantap hidangan
Store Layout
1.
Arus lalu lintas tidak menganggu
kenyamanan para konsumen disaat
menikmatin hidangan
2.
Jarak antara Black White Centro Tea
and Coffee Bar dengan lalu lintas
sangat strategis
3.
Jarak antar meja dan kursi ditata
dengan rapi sehingga konsumen dapat
beraktifitas
4.
Jarak toilet dengan meja konsumen
sudah
sesuai
sehingga
tidak
mengganggu selera konsumen
Display
1.
Dekorasi Black White Centro Tea and
CoffeeBar sesuai dengan tema yang
Universitas Sumatera Utara
sudah ditentukan oleh pihak café
2.
Dekorasi Black White Centro Tea and
Coffee Bar konsisten dari mulai
berdiri sampai sekarang
3.
Dekorasi Black White Centro Tea and
Coffee Bar sesuai dengan ruangan
sehingga konsumen merasa nyaman
berada di dalam cafe
Loyalitas Pelanggan
No
Pernyataan
SS
S
KS
TS
STS
Melakukan Pembelian Ulang
1.
Anda selalu membeli di Black White
Centro Tea and Coffee Bar secara
terus-menerus
2.
Ketika berkunjung saya selalu ingin
membeli lebih dari satu produk
3
Saya suka menghabiskan akhir pekan
saya di Black White Centro Tea and
Coffee Bar
Membeli Diluar Lini Produk/Jasa
1.
Saya menggunakan fasilitas permainan
yang disediakan di Black White
Centro Tea and Coffee Bar
2.
Saya selalu menggunakan fasilitas wifi
yang terdapat di Black White Centro
Tea and Coffee Bar
3.
Saya menikmati semua fasilitas yang
terdapat di Black White Centro Tea
and Coffee Bar
Universitas Sumatera Utara
Mereferensi Toko Kepada Orang
Lain
1.
Anda akan merekomendasikan Black
White Centro Tea and Coffee Bar
kepada keluarga atau teman anda
2.
Saya menyarankan teman saya untuk
menghabiskan akhir pekan di Black
White Centro Tea and Coffee Bar
3.
Saya menyarankan teman saya untuk
melakukan
(Rapat,
pekerjaan
pertemuan,
tambahan
dan
atau
mengerjakan tugas kuliah) diluar jam
kerja normal di Black White Centro
Tea and Coffee Bar
Menunjukkan Kelebihan Dari
Pesaing Lain
1.
Anda akan merekomendasikan Black
White Centro Tea and Coffee Bar
kepada konsumen lain dikarenakan
menurut anda Black White Centro Tea
and Coffee Bar lebih nyaman dari cafe
lain
2.
Anda pernah menyampaikan kepada
teman anda bahwa citarasa produk di
Black White Centro Tea and Coffee
Bar lebih nikmat dari cafe lain
3.
Anda menyampaikan kepada orang
lain bahwa Black White Centro Tea
and Coffee Bar adalah Cafe terbaik
untuk menghabiskan akhir pekan
Universitas Sumatera Utara
DATA X SPSS (STORE ATMOSPHERE )
x
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
x1.
1
4
3
3
2
3
3
3
5
3
4
4
5
4
4
5
4
4
5
4
4
4
4
3
5
x1.
2
3
4
2
3
2
3
4
5
3
4
4
5
4
4
5
4
4
5
4
4
4
4
3
5
x1.
3
4
2
4
2
4
3
2
5
3
4
4
5
4
4
5
4
4
5
4
4
4
4
3
5
x1.
4
4
4
3
4
4
4
4
5
3
4
4
5
4
4
5
4
4
5
4
4
4
4
3
5
x1.
5
4
4
3
4
4
4
4
4
4
4
4
5
5
4
5
4
4
4
4
4
4
4
4
5
x1.
6
4
4
2
4
3
4
4
4
3
4
4
5
4
4
5
4
4
3
4
4
4
4
3
5
x1.
7
5
5
3
3
5
4
4
4
3
4
4
5
4
4
5
4
4
3
4
4
4
4
3
5
x1.
8
5
4
4
3
5
4
4
4
3
3
3
4
4
4
5
4
4
4
4
4
4
4
3
5
x1.
9
5
3
2
4
4
2
4
4
3
3
3
4
4
4
5
4
4
4
4
4
4
4
3
5
x1.1
0
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
4
4
4
4
4
5
x1.1
1
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
3
4
4
4
4
5
x1.1
2
5
5
5
4
3
3
3
4
4
4
2
5
3
4
5
4
4
4
3
4
4
4
4
5
x1.1
3
5
4
4
3
3
2
4
4
3
3
3
4
4
4
5
4
4
4
4
4
4
4
3
5
x1.1
4
4
3
3
2
3
3
4
4
3
3
3
4
4
4
5
4
4
4
4
4
4
4
3
5
x1.1
5
4
4
5
3
3
2
3
5
3
4
2
5
3
4
5
4
4
4
4
4
4
4
4
5
x1.1
6
4
4
5
4
2
3
3
5
3
4
2
5
3
4
5
4
4
4
3
4
4
4
4
5
x1.1
7
5
2
5
4
2
2
3
3
4
4
2
5
3
4
5
4
4
4
3
4
4
4
4
5
x1.1
8
4
4
5
4
2
3
3
5
3
4
2
5
3
4
5
4
4
4
3
4
4
4
4
5
x1.1
9
4
3
4
5
5
4
4
5
3
4
2
5
3
4
3
3
4
4
3
4
4
4
4
5
Universitas Sumatera Utara
total
77
67
68
61
56
57
62
80
57
68
54
86
66
72
90
72
72
74
67
72
72
72
62
90
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
4
4
4
4
4
5
4
4
3
4
4
4
4
5
3
4
4
5
4
4
5
4
4
5
4
4
4
4
4
4
4
4
4
5
4
4
3
4
4
4
4
5
3
4
4
5
4
4
5
4
4
5
4
4
4
4
4
4
4
4
4
5
4
4
3
4
4
4
4
5
3
4
4
5
4
4
5
4
4
5
4
4
4
4
4
4
4
4
4
5
4
4
3
4
4
4
4
5
3
4
4
5
4
4
5
4
4
5
4
4
4
4
4
4
5
4
4
5
4
4
3
4
4
4
4
4
4
4
4
5
5
4
5
4
4
4
4
4
4
4
4
4
4
4
4
5
5
5
1
1
5
4
3
5
3
4
4
5
4
4
5
4
4
3
4
4
4
4
4
4
4
4
4
5
5
5
1
1
5
4
3
5
3
4
4
5
4
4
5
4
4
3
4
4
4
4
4
4
4
4
4
5
5
5
1
1
5
4
3
5
3
4
4
5
4
4
5
4
4
3
4
4
4
4
4
4
4
4
4
5
5
5
1
1
5
4
3
5
3
4
4
5
4
4
5
4
4
3
4
4
4
4
4
4
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
4
4
4
4
4
3
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
3
4
4
4
4
3
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
3
4
4
4
4
4
4
4
4
5
5
5
1
1
5
4
3
5
3
4
4
5
4
4
5
4
4
3
4
4
4
4
4
4
4
4
4
5
5
5
1
1
5
4
3
5
3
4
4
5
4
4
5
4
4
3
4
4
4
4
4
4
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
4
4
4
4
4
3
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
3
4
4
4
4
3
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
3
4
4
4
4
3
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
3
4
4
4
4
3
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
3
4
4
4
Universitas Sumatera Utara
72
67
80
72
72
90
78
78
56
54
64
72
59
89
55
72
58
90
66
72
90
72
72
70
67
72
72
72
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
3
5
4
4
4
4
4
5
4
4
3
4
4
4
4
5
3
4
4
5
4
4
5
4
4
5
4
4
3
5
4
4
4
4
4
5
4
4
3
4
4
4
4
5
3
4
4
5
4
4
5
4
4
5
4
4
3
5
4
4
4
4
4
5
4
4
3
4
4
4
4
5
3
4
4
5
4
4
5
4
4
5
4
4
3
5
4
4
4
4
4
5
4
4
3
4
4
4
4
5
3
4
4
5
4
4
5
4
4
5
4
4
4
5
4
4
5
4
4
5
4
4
3
4
4
4
4
4
4
4
4
5
5
4
5
4
4
4
4
4
3
5
4
4
4
4
4
5
5
5
1
1
5
4
3
5
3
4
4
5
4
4
5
4
4
3
4
4
3
5
4
4
4
4
4
5
5
5
1
1
5
4
3
5
3
4
4
5
4
4
5
4
4
3
4
4
3
5
4
4
4
4
4
5
5
5
1
1
5
4
3
5
3
4
4
5
4
4
5
4
4
3
4
4
3
5
4
4
4
4
4
5
5
5
1
1
5
4
3
5
3
4
4
5
4
4
5
4
4
3
4
4
4
5
4
4
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
4
4
4
5
4
3
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
3
4
4
5
4
3
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
3
4
3
5
4
4
4
4
4
5
5
5
1
1
5
4
3
5
3
4
4
5
4
4
5
4
4
3
4
4
3
5
4
4
4
4
4
5
5
5
1
1
5
4
3
5
3
4
4
5
4
4
5
4
4
3
4
4
4
5
4
4
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
4
4
4
5
4
3
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
3
4
4
5
4
3
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
3
4
4
5
4
3
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
3
4
4
5
4
3
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
3
4
Universitas Sumatera Utara
62
90
72
67
80
72
72
90
78
78
56
54
64
72
59
89
55
72
58
90
66
72
90
72
72
70
67
72
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
4
4
3
5
4
4
4
4
4
5
4
4
3
5
4
4
4
4
4
3
5
4
4
4
4
4
5
4
4
3
5
4
4
4
4
4
3
5
4
4
4
4
4
5
4
4
3
5
4
4
4
4
4
3
5
4
4
4
4
4
5
4
4
3
5
4
4
4
4
4
4
5
4
4
5
4
4
5
4
4
4
5
4
4
5
4
4
3
5
4
4
4
4
4
5
4
4
3
5
4
4
4
4
4
3
5
4
4
4
4
4
5
4
4
3
5
4
4
4
4
4
3
5
4
4
4
4
4
5
4
4
3
5
4
4
4
4
4
3
5
4
4
4
4
4
5
4
4
3
5
4
4
4
4
4
4
5
4
4
5
4
4
5
4
4
4
5
4
4
5
4
4
4
5
4
3
5
4
4
5
4
4
4
5
4
3
5
4
4
4
5
4
3
5
4
4
5
4
4
4
5
4
3
5
4
4
3
5
4
4
4
4
4
5
4
4
3
5
4
4
4
4
4
3
5
4
4
4
4
4
5
4
4
3
5
4
4
4
4
4
4
5
4
4
5
4
4
5
4
4
4
5
4
4
5
4
4
4
5
4
3
5
4
4
5
4
4
4
5
4
3
5
4
4
4
5
4
3
5
4
4
5
4
4
4
5
4
3
5
4
4
4
5
4
3
5
4
4
5
4
4
4
5
4
3
5
4
4
4
5
4
3
5
4
4
5
4
4
4
5
4
3
5
Universitas Sumatera Utara
72
72
62
90
72
67
80
72
72
90
72
72
62
90
72
67
80
DATA Y SPSS (LOYALITAS PELANGGAN)
Y
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
y1.1
5
5
4
4
4
3
3
4
4
5
5
5
5
1
5
4
3
5
3
4
4
5
4
4
5
4
y1.2
5
2
4
4
4
3
3
4
4
5
3
3
5
1
5
4
3
5
3
4
4
5
4
4
5
4
y1.3
4
4
3
4
4
3
4
4
4
5
4
4
5
1
4
3
3
4
1
4
3
4
4
4
5
4
y1.4
5
5
4
4
5
3
4
4
4
3
3
5
5
1
5
4
3
5
3
4
4
5
4
4
5
4
y1.5
3
4
4
4
2
3
3
4
4
5
3
5
5
1
5
4
3
5
3
4
4
5
4
4
5
4
y1.6
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
3
4
4
4
4
5
4
3
y1.7
5
5
5
4
3
3
3
4
4
4
2
5
3
4
5
4
4
4
3
4
4
4
4
5
4
3
y1.8
5
4
4
3
3
2
4
4
3
3
3
4
4
4
5
4
4
4
4
4
4
4
3
5
4
4
y1.9
4
3
3
2
3
3
4
4
3
3
3
4
4
4
5
4
4
4
4
4
4
4
3
5
4
4
y1.10
4
4
5
3
3
2
3
5
3
4
2
5
3
4
5
4
4
4
4
4
4
4
4
5
4
4
y1.11
4
4
5
4
2
3
3
5
3
4
2
5
3
4
5
4
4
4
3
4
4
4
4
5
4
3
y1.12
4
4
5
4
4
4
3
5
3
4
4
5
3
4
5
4
4
4
3
4
4
4
4
5
4
3
Total_Score
52
48
51
44
39
36
40
52
42
49
36
55
48
33
59
47
43
52
37
48
47
52
46
55
53
44
Universitas Sumatera Utara
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
4
3
4
4
5
5
4
4
4
3
3
4
4
5
5
5
5
1
5
4
3
5
3
4
4
5
4
4
4
3
4
4
5
2
4
4
4
3
3
4
4
5
3
3
5
1
5
4
3
5
3
4
4
5
4
4
4
1
1
4
4
4
3
4
4
3
4
4
4
5
4
4
5
1
4
3
3
4
1
4
3
4
4
4
4
3
4
4
5
5
4
4
4
3
3
4
4
5
5
5
5
1
5
4
3
5
3
4
4
5
4
4
4
3
4
4
5
5
4
4
4
3
3
4
4
5
5
5
5
1
5
4
3
5
3
4
4
5
4
4
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
3
4
4
4
4
5
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
3
4
4
4
4
5
4
4
4
5
5
5
1
1
5
4
3
5
3
4
4
5
4
4
5
4
4
3
4
4
4
4
3
5
4
4
4
5
5
5
1
1
5
4
3
5
3
4
4
5
4
4
5
4
4
3
4
4
4
4
3
5
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
4
4
4
4
4
5
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
3
4
4
4
4
5
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
3
4
4
4
3
5
53
41
45
55
54
51
46
42
40
43
37
55
41
53
40
57
48
33
59
47
43
50
37
48
47
52
45
55
Universitas Sumatera Utara
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
5
4
4
3
4
4
5
5
4
4
4
3
3
4
4
5
5
5
5
1
5
4
3
5
3
4
4
5
5
4
4
3
4
4
5
2
4
4
4
3
3
4
4
5
3
3
5
1
5
4
3
5
3
4
4
5
5
4
4
1
1
4
4
4
3
4
4
3
4
4
4
5
4
4
5
1
4
3
3
4
1
4
3
4
5
4
4
3
4
4
5
5
4
4
4
3
3
4
4
5
5
5
5
1
5
4
3
5
3
4
4
5
5
4
4
3
4
4
5
5
4
4
4
3
3
4
4
5
5
5
5
1
5
4
3
5
3
4
4
5
4
3
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
3
4
4
4
4
3
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
3
4
4
4
4
4
4
4
4
5
5
5
1
1
5
4
3
5
3
4
4
5
4
4
5
4
4
3
4
4
4
4
4
4
4
4
4
5
5
5
1
1
5
4
3
5
3
4
4
5
4
4
5
4
4
3
4
4
4
4
4
4
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
4
4
4
4
4
3
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
3
4
4
4
4
3
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
2
4
5
4
53
44
53
41
45
55
54
51
46
42
40
43
37
55
41
53
40
57
48
33
59
47
43
50
36
48
48
52
Universitas Sumatera Utara
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
4
4
5
4
4
3
4
4
4
5
4
4
5
4
4
4
4
5
4
4
3
4
4
4
5
4
4
5
4
4
4
4
5
4
4
1
1
4
3
4
4
4
5
4
4
4
4
5
4
4
3
4
4
4
5
4
4
5
4
4
4
4
5
4
4
3
4
4
4
5
4
4
5
4
4
4
5
4
3
5
4
4
5
4
4
4
5
4
3
5
4
5
4
3
5
4
4
5
4
4
4
5
4
3
5
3
5
4
4
4
4
4
5
4
4
3
5
4
4
4
3
5
4
4
4
4
4
5
4
4
3
5
4
4
4
4
5
4
4
5
4
4
5
4
4
4
5
4
4
5
4
5
4
3
5
4
4
5
4
4
4
5
4
3
5
4
5
4
2
4
3
4
5
4
4
4
5
4
3
5
46
55
53
43
52
40
45
55
47
52
46
55
53
44
53
Universitas Sumatera Utara
Correlations
x1
x1
Pearson
Correlation
x2
**
Pearson
Correlation
Sig. (2tailed)
N
x3
Pearson
Correlation
Sig. (2tailed)
N
x4
Pearson
Correlation
Sig. (2tailed)
N
**
x5
**
.000 .000 .000
tailed)
x2
x4
1 .921 .950 .891
Sig. (2-
N
x3
97
**
.921
97
97
97
**
**
1 .775 .898
.000
.000 .000
97
97
**
**
.950 .775
97
97
**
1 .817
.000 .000
.000
97
97
97
**
**
**
.891 .898 .817
97
97
97
**
x7
**
x8
**
x9
**
x10
**
x11
**
x12
**
x13
**
x14
**
.569 .541 .499 .507 .564 .417 .398 .339 .574
.000 .000 .000 .000 .000 .000 .000 .001 .000
97
97
97
97
97
97
97
97
97
**
**
**
**
**
**
**
**
**
.590 .583 .467 .437 .549 .406 .388 .310 .540
.000 .000 .000 .000 .000 .000 .000 .002 .000
97
97
97
97
97
97
97
97
97
**
**
**
**
**
**
**
**
**
.506 .459 .456 .500 .518 .396 .378 .322 .527
.000 .000 .000 .000 .000 .000 .000 .001 .000
97
97
97
97
97
97
97
97
97
**
**
**
**
**
**
**
**
**
1 .607 .605 .574 .564 .593 .398 .392 .345 .559
.000 .000 .000
97
x6
.000 .000 .000 .000 .000 .000 .000 .001 .000
97
97
97
97
97
97
97
97
97
97
x15
**
x16
**
.631 .476
.000 .000
97
97
**
**
.596 .421
.000 .000
97
97
**
**
.581 .472
.000 .000
97
97
**
**
.585 .396
.000 .000
97
97
x17
**
.417
x18
**
.398
x19 Store_Atmosfer
**
.417
**
.278
**
.774
.000
.000
.000
.006
.000
97
97
97
97
97
**
.406
**
.331
**
.406
*
.250
**
.736
.000
.001
.000
.014
.000
97
97
97
97
97
**
.396
**
.416
**
.396
**
.304
**
.727
.000
.000
.000
.002
.000
97
97
97
97
97
**
.391
**
.311
**
.391
**
.374
**
.760
.000
.002
.000
.000
.000
97
97
97
97
97
Universitas Sumatera Utara
x5
Pearson
Correlation
Sig. (2tailed)
N
x6
Pearson
Correlation
Sig. (2tailed)
N
x7
Pearson
Correlation
Sig. (2tailed)
N
x8
Pearson
Correlation
Sig. (2tailed)
N
x9
Pearson
Correlation
Sig. (2tailed)
**
**
**
**
.569 .590 .506 .607
**
.000 .000 .000 .000
97
97
97
97
97
97
97
97
**
**
**
**
.499 .467 .456 .574
.000 .000 .000 .000
97
97
97
97
97
97
97
97
97
97
97
**
**
**
**
.564 .549 .518 .593
.000 .000 .000 .000
**
.000
**
**
**
**
97
97
97
97
97
97
**
**
.529 .947
97
97
**
**
1 .959 .905
.000 .000
97
97
97
97
1 .929**
.000 .000 .000
97
97
97
97
**
**
**
**
1
.545 .929 .905 .929
.000 .000 .000 .000
.000 .001
**
.338
**
.336
**
.338
**
.312
**
.647
.001
.001
.001
.002
.000
97
97
97
97
97
.158 .143 .117 .906** .928**
.138
.141
.117
.141
.100
.726**
.000 .179
.169
.252
.169
.330
.000
97
97
97
97
97
**
.109 .101 .133 .909
97
97
97
97
97
97
97
97
97
97
**
.137
.100
.067
.100
.103
.000 .180
.329
.515
.329
.316
.000
.905
**
.697
97
97
97
97
97
97
97
.143 .131 .149 .947** .943**
.170
.129
.122
.129
.133
.719**
.000 .095
.206
.236
.206
.194
.000
97
.000 .162 .201 .144 .000
97
**
97
.000 .000 .286 .324 .193 .000
97
**
.537 .323
97
.000 .000 .000 .123 .164 .255 .000
97
97
97
1 .947** .904** .929**
.507** .437** .500** .564** .493** .904** .959**
.000 .000 .000 .000
**
.000 .000 .000 .000 .001 .001 .001 .000
.541** .583** .459** .605** .574**
.000 .000 .000 .000
**
1 .574 .529 .493 .545 .318 .335 .330 .500
97
97
97
97
**
.139 .122 .141 .955
.175 .234 .169 .000
97
97
97
97
97
97
**
.193
.148
.191
.148
.138
.000 .058
.148
.061
.148
.176
.948
**
.743
.000
Universitas Sumatera Utara
N
x10
Pearson
Correlation
Sig. (2tailed)
N
x11
Pearson
Correlation
Sig. (2tailed)
N
x12
Pearson
Correlation
Sig. (2tailed)
N
x13
Pearson
Correlation
Sig. (2tailed)
N
x14
Pearson
Correlation
97
97
97
97
97
.417** .406** .396** .398** .318**
.000 .000 .000 .000
97
97
97
97
**
**
**
**
.398 .388 .378 .392
.000 .000 .000 .000
97
97
97
97
97
97
97
97
97
97
97
97
97
97
97
97
97
97
1 .947** .892** .203*
.001 .123 .286 .162 .175
.000 .000 .046
97
**
.335
97
97
97
97
97
**
.143 .101 .131 .122 .947
97
97
97
97
97
97
97
97
97
**
.183
1 .952
.001 .164 .324 .201 .234 .000
.000 .073
97
97
97
.117 .133 .149 .141 .892** .952**
1 .203*
.001 .255 .193 .144 .169 .000 .000
.046
97
97
97
97
97
97
.574** .540** .527** .559** .500** .906** .909** .947** .955** .203*
.000 .000 .000 .000
97
.158 .109 .143 .139
.339** .310** .322** .345** .330**
.001 .002 .001 .001
97
97
97
97
97
97
97
97
.188 .948** .941** .849** .941** .791**
.715**
.065 .000
97
97
**
.166 .895
.105 .000
97
.631** .596** .581** .585** .537** .928** .905** .943** .948**
97
97
97
97
.188 .166 .142 .968**
.000
.000
.000
.000
97
97
97
97
97
**
.992
**
.897
**
.992
**
.854
**
.717
.000
.000
97
97
97
97
97
.142 .892** .961** .914** .961** .836**
.697**
97
97
.165 .000
.000
.000
.000
.000
.000
97
97
97
97
97
.209* .224*
.209*
.097
.773**
.039
.028
.039
.343
.000
97
97
97
97
97
97
1 .226*
.177
.192
.177
.095
.770**
97
97
.000 .011
97
.000
.000
.000 .000 .000 .000 .000 .046 .073 .046
97
97
.000
1 .968** .257*
97
97
.000
.183 .203*
97
97
97
Universitas Sumatera Utara
Sig. (2tailed)
N
x15
Pearson
Correlation
Sig. (2tailed)
N
x16
Pearson
Correlation
Sig. (2tailed)
N
x17
Pearson
Correlation
Sig. (2tailed)
N
x18
Pearson
Correlation
Sig. (2tailed)
N
.000 .000 .000 .000
97
97
97
97
**
**
**
**
.476 .421 .472 .396
.000 .000 .000 .000
97
97
97
97
**
**
**
**
.417 .406 .396 .391
.000 .000 .000 .000
97
97
97
97
.000 .000 .000 .000 .000 .065 .105 .165 .000
97
**
.323
97
97
97
97
97
97
97
97
97
97
97
97
97
**
**
**
*
97
*
.001 .179 .180 .095 .058 .000 .000 .000 .011
.026
97
**
.338
.138 .137 .170 .193 .948 .895 .892
97
.226
97
97
97
97
97
97
97
**
**
**
.141 .100 .129 .148 .941 .992 .961
97
*
.209
.001 .169 .329 .206 .148 .000 .000 .000 .039
97
97
97
97
97
97
97
97
97
.117 .067 .122 .191 .849** .897** .914** .224*
.001 .252 .515 .236 .061 .000 .000 .000 .028
97
.417** .406** .396** .391** .338**
.000 .000 .000 .000
97
.257
.398** .331** .416** .311** .336**
.000 .001 .000 .002
97
97
97
97
97
97
97
97
97
.141 .100 .129 .148 .941** .992** .961** .209*
.001 .169 .329 .206 .148 .000 .000 .000 .039
97
97
97
97
97
97
97
97
97
97
.026
.082
.060
.082
.355
.000
97
97
97
97
97
97
**
1 .922
97
**
.177 .922
97
97
97
97
97
**
.734
.000
.000
.000
97
97
97
97
97
**
**
.000
.000
.000
.000
97
97
97
97
1 .920** .789**
.693**
1 .920 1.000
97
.000
97
97
.177 .922** 1.000** .920**
.082 .000
**
.775
.000
.192 .862** .920**
.060 .000
**
.922
.000
.082 .000
97
**
.862
.000
.000
97
97
**
.848
**
.730
.000
.000
.000
97
97
97
1 .848**
.730**
.000
.000
97
97
97
Universitas Sumatera Utara
x19
Pearson
**
.278
Correlation
Sig. (2-
*
**
**
.250 .304 .374
.006 .014 .002 .000
tailed)
N
97
Store_Atmosfer Pearson
Correlation
Sig. (2-
97
97
97
**
**
**
.100 .103 .133 .138 .791 .854 .836
.097
.002 .330 .316 .194 .176 .000 .000 .000 .343
97
97
97
97
97
97
97
97
.000 .000 .000 .000 .000 .000 .000 .000 .000
97
97
97
97
97
97
97
97
97
97
97
**
.848
.000
.000
.000
97
97
97
1
**
.604
.000
1
97
97
**
.789
.774** .736** .727** .760** .647** .726** .697** .719** .743** .715** .717** .697** .773** .770** .734** .730** .693** .730** .604**
97
97
.355 .000
**
.848
97
N
97
**
.095 .775
97
.000 .000 .000 .000
tailed)
**
.312
.000 .000
97
97
.000
.000
.000
.000
97
97
97
97
97
**. Correlation is significant at the 0.01
level (2-tailed).
*. Correlation is significant at the 0.05 level
(2-tailed).
Reliability Statistics
Cronbach's
Alpha
N of Items
.946
19
Universitas Sumatera Utara
Correlations
Loyalitas Loyalitas Loyalitas Loyalitas Loyalitas Loyalitas Loyalitas Loyalitas Loyalitas Loyalitas Loyalitas Loyalitas
1
Loyalitas 1
Pearson
Correlation
2
1
Sig. (2-tailed)
N
Loyalitas 2
Pearson
Correlation
Sig. (2-tailed)
N
Loyalitas 3
Pearson
Correlation
Sig. (2-tailed)
N
Loyalitas 4
Pearson
Correlation
Sig. (2-tailed)
N
Loyalitas 5
Pearson
Correlation
Sig. (2-tailed)
N
3
**
.700
4
**
.699
5
**
.932
6
7
8
9
10
11
12
loyalitas_Pelanggan
**
.050
.093
.143
.106
.031
.066
.109
.917
**
.670
.000
.000
.000
.000
.625
.362
.161
.301
.766
.522
.287
.000
97
97
97
97
97
97
97
97
97
97
97
97
97
**
1
**
.117
.122
.012
.007
.117
.128
.117
.700
.000
97
**
.699
.697
**
.594
.000
.000
.255
.233
.908
.948
.256
.212
.255
.000
97
97
97
97
97
97
97
97
97
97
97
97
**
1
**
.010
.032
.038
.024
-.049
.016
.068
.000
.000
.924
.754
.713
.816
.635
.874
.505
.000
97
97
97
97
97
97
97
97
97
97
97
**
1
**
.063
.122
.181
.143
.061
.078
.093
.000
.537
.233
.076
.162
.551
.445
.366
.000
.571
.000
97
97
**
**
.683
.000
.000
.932
**
.571
**
.683
.667
**
.667
.651
.876
**
.532
**
.679
.000
.000
.000
97
97
97
97
97
97
97
97
97
97
97
97
97
.917**
.697**
.651**
.876**
1
.159
.132
.159
.159
.120
.172
.101
.719**
.000
.000
.000
.000
.120
.198
.121
.121
.243
.091
.323
.000
97
97
97
97
97
97
97
97
97
97
97
97
97
Universitas Sumatera Utara
Loyalitas 6
Pearson
Correlation
Sig. (2-tailed)
N
Loyalitas 7
Pearson
Correlation
Sig. (2-tailed)
N
Loyalitas 8
Pearson
Correlation
Sig. (2-tailed)
N
Loyalitas 9
Pearson
Correlation
Sig. (2-tailed)
N
Loyalitas 10
Pearson
Correlation
Sig. (2-tailed)
N
Loyalitas 11
Pearson
Correlation
Sig. (2-tailed)
**
.183
.166
.000
.073
.105
.000
.000
.000
.000
97
97
97
97
97
97
97
97
**
1
.203
*
.142
.046
.165
.000
.000
.000
.000
97
97
97
97
97
97
97
.183
.203*
1
.968**
.257*
.209*
.139
.467**
.121
.073
.046
.000
.011
.039
.173
.000
97
97
97
97
97
97
97
97
97
97
.024
.143
.159
.166
.142
.968**
1
.226*
.177
.122
.435**
.948
.816
.162
.121
.105
.165
.000
.026
.082
.233
.000
97
97
97
97
97
97
97
97
97
97
97
97
97
.031
.117
-.049
.061
.120
*
1
.766
.256
.635
.551
.243
.000
97
97
97
97
97
97
.066
.128
.016
.078
.172
.522
.212
.874
.445
.091
.050
.117
.010
.063
.159
1
.625
.255
.924
.537
.120
97
97
97
97
97
.093
.122
.032
.122
.132
.362
.233
.754
.233
.198
.000
97
97
97
97
97
97
.143
.012
.038
.181
.159
.161
.908
.713
.076
97
97
97
.106
.007
.301
.952
**
.895
**
.992
.000
.952
**
.892
*
.257
.226
.000
.011
.026
97
97
97
.209
*
.177
.039
.082
**
.961
.000
**
.895
**
.892
**
.992
**
.961
**
.922
**
.888
**
.871
**
.779
**
.696
**
.700
**
.667
.000
.000
.000
97
97
97
97
**
1
.922
.000
**
.881
.000
**
.713
.000
Universitas Sumatera Utara
N
Loyalitas 12
Pearson
Correlation
Sig. (2-tailed)
97
97
97
97
97
97
97
97
97
97
97
97
97
.109
.117
.068
.093
.101
.888**
.871**
.139
.122
.779**
.881**
1
.633**
.287
.255
.505
.366
.323
.000
.000
.173
.233
.000
.000
97
97
97
97
97
97
97
97
97
97
97
97
97
.670**
.594**
.532**
.679**
.719**
.696**
.700**
.467**
.435**
.667**
.713**
.633**
1
.000
.000
.000
.000
.000
.000
.000
.000
.000
.000
.000
.000
97
97
97
97
97
97
97
97
97
97
97
97
N
loyalitas_Pelanggan Pearson
Correlation
Sig. (2-tailed)
N
.000
97
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2tailed).
Reliability Statistics
Cronbach's
Alpha
N of Items
.854
12
Universitas Sumatera Utara
Universitas Sumatera Utara
Gambar 1
Gambar 2
Universitas Sumatera Utara
Gambar 3
Gambar 4
Gambar 5
Universitas Sumatera Utara
Gambar 6
Gambar 7
Universitas Sumatera Utara
Universitas Sumatera Utara
Universitas Sumatera Utara
Universitas Sumatera Utara
Universitas Sumatera Utara
Universitas Sumatera Utara
Universitas Sumatera Utara
Universitas Sumatera Utara
Universitas Sumatera Utara
Universitas Sumatera Utara
Universitas Sumatera Utara
KUESIONER PENELITIAN
Nomor Responden: ..............
Responden yang terhormat,
Saya adalah mahasiswa Program Studi Ilmu Administrasi Niaga/Bisnis
Universitas Sumatera Utara yang sedang menyusun penelitian yang berjudul
“Pengaruh Store Atmosphere Terhadap Loyalitas Pelanggan (Studi Kasus Pada
Black White Centro Tea and Coffee Bar Jalan Setia Budi Square Blok C no.
komp. Tasbi 1)”. Oleh karena itu, saya mengharapkan kesediaan Bapak/ Ibu/
Saudara/ Saudari untuk mengisi kuesioner penelitian ini dengan baik. Atas
kesediaan Bapak/ Ibu/ Saudara/ Saudari saya ucapkan terima kasih.
A. Petunjuk Pengisian
Memberikan tanda (√) pada alternatif pilihan jawaban dari pernyataan yang ada
sesuai dengan pendapat Bapak/Ibu/ Saudara/ Saudari, berdasarkan keterangan
sebagai berikut:
SS
= Sangat Setuju
S
= Setuju
KS
= Kurang Setuju
TS
= Tidak Setuju
STS
= Sangat Tidak Setuju
B. Identitas responden
1. Nama :.............................................
2. Jenis Kelamin Bapak/Ibu/Saudara/i
a. Laki-laki
b. Perempuan
3. Umur Bapak/Ibu /Saudara/i saat ini ........... tahun
4. Sudah berapa kali berkunjung ke Black White Centro Tea and Coffee Bar :
a. 2 kali
b. 3 – 5 kali
c. > 5 kali
Universitas Sumatera Utara
C. Daftar Pertanyaan
Store Atmosphere
No
Pernyataan
SS
S
KS
TS
STS
Exterior
1.
Desain papan nama Black White
Centro Tea and Coffee Bar menarik
dan penempatan nama sudah tepat
2.
Tata letak papan nama Black White
Centro
Tea
and
Coffee
Bar
memudahkan anda untuk melihat dan
membaca nama caffetaria
3.
Penempatan pintu masuk Black White
Centro
Tea
and
Coffee
Bar
memudahkan anda keluar masuk
4.
Penempatan pintu masuk Black White
Centro Tea and Coffee Bar menarik
dan penempatan pintu masuk sudah
tepat
5.
Lokasi parkir Black White Centro Tea
and Coffee Bar luas dan terjamin
keamanannya
General Interior
1.
Warna dinding cafe Black White
Centro Tea and Coffee Bar menarik
dan membuat konsumen nyaman
2.
Warna cat dinding Black White Centro
Tea and Coffee Bar sesuai dengan
tema yang bernuansa Vintage dengan
cafe lainnya
3.
Aroma
dari
pewangi
ruangan
membuat anda betah di Black White
Centro Tea and Coffee Bar dan tidak
Universitas Sumatera Utara
mengganggu selera makan anda
4.
Ruangan cafe Black White Centro Tea
and
Coffee
Bar
selalu
terjaga
keharumannya
5.
Suhu udara yang ada di cafe Black
White Centro Tea and Coffee Bar
sudah sesuai sehingga memberikan
suasana nyaman sewaktu menikmatin
hidangan
6.
Alunan music yang diputar oleh pihak
cafe Black White Centro Tea and
Coffee Bar sangat nyaman di telinga
konsumen
7.
Tidak ada suara lain di dalam ruangan
yang mengganggu kenyamanan anda
dalam m enyantap hidangan
Store Layout
1.
Arus lalu lintas tidak menganggu
kenyamanan para konsumen disaat
menikmatin hidangan
2.
Jarak antara Black White Centro Tea
and Coffee Bar dengan lalu lintas
sangat strategis
3.
Jarak antar meja dan kursi ditata
dengan rapi sehingga konsumen dapat
beraktifitas
4.
Jarak toilet dengan meja konsumen
sudah
sesuai
sehingga
tidak
mengganggu selera konsumen
Display
1.
Dekorasi Black White Centro Tea and
CoffeeBar sesuai dengan tema yang
Universitas Sumatera Utara
sudah ditentukan oleh pihak café
2.
Dekorasi Black White Centro Tea and
Coffee Bar konsisten dari mulai
berdiri sampai sekarang
3.
Dekorasi Black White Centro Tea and
Coffee Bar sesuai dengan ruangan
sehingga konsumen merasa nyaman
berada di dalam cafe
Loyalitas Pelanggan
No
Pernyataan
SS
S
KS
TS
STS
Melakukan Pembelian Ulang
1.
Anda selalu membeli di Black White
Centro Tea and Coffee Bar secara
terus-menerus
2.
Ketika berkunjung saya selalu ingin
membeli lebih dari satu produk
3
Saya suka menghabiskan akhir pekan
saya di Black White Centro Tea and
Coffee Bar
Membeli Diluar Lini Produk/Jasa
1.
Saya menggunakan fasilitas permainan
yang disediakan di Black White
Centro Tea and Coffee Bar
2.
Saya selalu menggunakan fasilitas wifi
yang terdapat di Black White Centro
Tea and Coffee Bar
3.
Saya menikmati semua fasilitas yang
terdapat di Black White Centro Tea
and Coffee Bar
Universitas Sumatera Utara
Mereferensi Toko Kepada Orang
Lain
1.
Anda akan merekomendasikan Black
White Centro Tea and Coffee Bar
kepada keluarga atau teman anda
2.
Saya menyarankan teman saya untuk
menghabiskan akhir pekan di Black
White Centro Tea and Coffee Bar
3.
Saya menyarankan teman saya untuk
melakukan
(Rapat,
pekerjaan
pertemuan,
tambahan
dan
atau
mengerjakan tugas kuliah) diluar jam
kerja normal di Black White Centro
Tea and Coffee Bar
Menunjukkan Kelebihan Dari
Pesaing Lain
1.
Anda akan merekomendasikan Black
White Centro Tea and Coffee Bar
kepada konsumen lain dikarenakan
menurut anda Black White Centro Tea
and Coffee Bar lebih nyaman dari cafe
lain
2.
Anda pernah menyampaikan kepada
teman anda bahwa citarasa produk di
Black White Centro Tea and Coffee
Bar lebih nikmat dari cafe lain
3.
Anda menyampaikan kepada orang
lain bahwa Black White Centro Tea
and Coffee Bar adalah Cafe terbaik
untuk menghabiskan akhir pekan
Universitas Sumatera Utara
DATA X SPSS (STORE ATMOSPHERE )
x
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
x1.
1
4
3
3
2
3
3
3
5
3
4
4
5
4
4
5
4
4
5
4
4
4
4
3
5
x1.
2
3
4
2
3
2
3
4
5
3
4
4
5
4
4
5
4
4
5
4
4
4
4
3
5
x1.
3
4
2
4
2
4
3
2
5
3
4
4
5
4
4
5
4
4
5
4
4
4
4
3
5
x1.
4
4
4
3
4
4
4
4
5
3
4
4
5
4
4
5
4
4
5
4
4
4
4
3
5
x1.
5
4
4
3
4
4
4
4
4
4
4
4
5
5
4
5
4
4
4
4
4
4
4
4
5
x1.
6
4
4
2
4
3
4
4
4
3
4
4
5
4
4
5
4
4
3
4
4
4
4
3
5
x1.
7
5
5
3
3
5
4
4
4
3
4
4
5
4
4
5
4
4
3
4
4
4
4
3
5
x1.
8
5
4
4
3
5
4
4
4
3
3
3
4
4
4
5
4
4
4
4
4
4
4
3
5
x1.
9
5
3
2
4
4
2
4
4
3
3
3
4
4
4
5
4
4
4
4
4
4
4
3
5
x1.1
0
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
4
4
4
4
4
5
x1.1
1
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
3
4
4
4
4
5
x1.1
2
5
5
5
4
3
3
3
4
4
4
2
5
3
4
5
4
4
4
3
4
4
4
4
5
x1.1
3
5
4
4
3
3
2
4
4
3
3
3
4
4
4
5
4
4
4
4
4
4
4
3
5
x1.1
4
4
3
3
2
3
3
4
4
3
3
3
4
4
4
5
4
4
4
4
4
4
4
3
5
x1.1
5
4
4
5
3
3
2
3
5
3
4
2
5
3
4
5
4
4
4
4
4
4
4
4
5
x1.1
6
4
4
5
4
2
3
3
5
3
4
2
5
3
4
5
4
4
4
3
4
4
4
4
5
x1.1
7
5
2
5
4
2
2
3
3
4
4
2
5
3
4
5
4
4
4
3
4
4
4
4
5
x1.1
8
4
4
5
4
2
3
3
5
3
4
2
5
3
4
5
4
4
4
3
4
4
4
4
5
x1.1
9
4
3
4
5
5
4
4
5
3
4
2
5
3
4
3
3
4
4
3
4
4
4
4
5
Universitas Sumatera Utara
total
77
67
68
61
56
57
62
80
57
68
54
86
66
72
90
72
72
74
67
72
72
72
62
90
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
4
4
4
4
4
5
4
4
3
4
4
4
4
5
3
4
4
5
4
4
5
4
4
5
4
4
4
4
4
4
4
4
4
5
4
4
3
4
4
4
4
5
3
4
4
5
4
4
5
4
4
5
4
4
4
4
4
4
4
4
4
5
4
4
3
4
4
4
4
5
3
4
4
5
4
4
5
4
4
5
4
4
4
4
4
4
4
4
4
5
4
4
3
4
4
4
4
5
3
4
4
5
4
4
5
4
4
5
4
4
4
4
4
4
5
4
4
5
4
4
3
4
4
4
4
4
4
4
4
5
5
4
5
4
4
4
4
4
4
4
4
4
4
4
4
5
5
5
1
1
5
4
3
5
3
4
4
5
4
4
5
4
4
3
4
4
4
4
4
4
4
4
4
5
5
5
1
1
5
4
3
5
3
4
4
5
4
4
5
4
4
3
4
4
4
4
4
4
4
4
4
5
5
5
1
1
5
4
3
5
3
4
4
5
4
4
5
4
4
3
4
4
4
4
4
4
4
4
4
5
5
5
1
1
5
4
3
5
3
4
4
5
4
4
5
4
4
3
4
4
4
4
4
4
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
4
4
4
4
4
3
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
3
4
4
4
4
3
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
3
4
4
4
4
4
4
4
4
5
5
5
1
1
5
4
3
5
3
4
4
5
4
4
5
4
4
3
4
4
4
4
4
4
4
4
4
5
5
5
1
1
5
4
3
5
3
4
4
5
4
4
5
4
4
3
4
4
4
4
4
4
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
4
4
4
4
4
3
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
3
4
4
4
4
3
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
3
4
4
4
4
3
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
3
4
4
4
4
3
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
3
4
4
4
Universitas Sumatera Utara
72
67
80
72
72
90
78
78
56
54
64
72
59
89
55
72
58
90
66
72
90
72
72
70
67
72
72
72
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
3
5
4
4
4
4
4
5
4
4
3
4
4
4
4
5
3
4
4
5
4
4
5
4
4
5
4
4
3
5
4
4
4
4
4
5
4
4
3
4
4
4
4
5
3
4
4
5
4
4
5
4
4
5
4
4
3
5
4
4
4
4
4
5
4
4
3
4
4
4
4
5
3
4
4
5
4
4
5
4
4
5
4
4
3
5
4
4
4
4
4
5
4
4
3
4
4
4
4
5
3
4
4
5
4
4
5
4
4
5
4
4
4
5
4
4
5
4
4
5
4
4
3
4
4
4
4
4
4
4
4
5
5
4
5
4
4
4
4
4
3
5
4
4
4
4
4
5
5
5
1
1
5
4
3
5
3
4
4
5
4
4
5
4
4
3
4
4
3
5
4
4
4
4
4
5
5
5
1
1
5
4
3
5
3
4
4
5
4
4
5
4
4
3
4
4
3
5
4
4
4
4
4
5
5
5
1
1
5
4
3
5
3
4
4
5
4
4
5
4
4
3
4
4
3
5
4
4
4
4
4
5
5
5
1
1
5
4
3
5
3
4
4
5
4
4
5
4
4
3
4
4
4
5
4
4
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
4
4
4
5
4
3
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
3
4
4
5
4
3
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
3
4
3
5
4
4
4
4
4
5
5
5
1
1
5
4
3
5
3
4
4
5
4
4
5
4
4
3
4
4
3
5
4
4
4
4
4
5
5
5
1
1
5
4
3
5
3
4
4
5
4
4
5
4
4
3
4
4
4
5
4
4
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
4
4
4
5
4
3
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
3
4
4
5
4
3
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
3
4
4
5
4
3
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
3
4
4
5
4
3
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
3
4
Universitas Sumatera Utara
62
90
72
67
80
72
72
90
78
78
56
54
64
72
59
89
55
72
58
90
66
72
90
72
72
70
67
72
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
4
4
3
5
4
4
4
4
4
5
4
4
3
5
4
4
4
4
4
3
5
4
4
4
4
4
5
4
4
3
5
4
4
4
4
4
3
5
4
4
4
4
4
5
4
4
3
5
4
4
4
4
4
3
5
4
4
4
4
4
5
4
4
3
5
4
4
4
4
4
4
5
4
4
5
4
4
5
4
4
4
5
4
4
5
4
4
3
5
4
4
4
4
4
5
4
4
3
5
4
4
4
4
4
3
5
4
4
4
4
4
5
4
4
3
5
4
4
4
4
4
3
5
4
4
4
4
4
5
4
4
3
5
4
4
4
4
4
3
5
4
4
4
4
4
5
4
4
3
5
4
4
4
4
4
4
5
4
4
5
4
4
5
4
4
4
5
4
4
5
4
4
4
5
4
3
5
4
4
5
4
4
4
5
4
3
5
4
4
4
5
4
3
5
4
4
5
4
4
4
5
4
3
5
4
4
3
5
4
4
4
4
4
5
4
4
3
5
4
4
4
4
4
3
5
4
4
4
4
4
5
4
4
3
5
4
4
4
4
4
4
5
4
4
5
4
4
5
4
4
4
5
4
4
5
4
4
4
5
4
3
5
4
4
5
4
4
4
5
4
3
5
4
4
4
5
4
3
5
4
4
5
4
4
4
5
4
3
5
4
4
4
5
4
3
5
4
4
5
4
4
4
5
4
3
5
4
4
4
5
4
3
5
4
4
5
4
4
4
5
4
3
5
Universitas Sumatera Utara
72
72
62
90
72
67
80
72
72
90
72
72
62
90
72
67
80
DATA Y SPSS (LOYALITAS PELANGGAN)
Y
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
y1.1
5
5
4
4
4
3
3
4
4
5
5
5
5
1
5
4
3
5
3
4
4
5
4
4
5
4
y1.2
5
2
4
4
4
3
3
4
4
5
3
3
5
1
5
4
3
5
3
4
4
5
4
4
5
4
y1.3
4
4
3
4
4
3
4
4
4
5
4
4
5
1
4
3
3
4
1
4
3
4
4
4
5
4
y1.4
5
5
4
4
5
3
4
4
4
3
3
5
5
1
5
4
3
5
3
4
4
5
4
4
5
4
y1.5
3
4
4
4
2
3
3
4
4
5
3
5
5
1
5
4
3
5
3
4
4
5
4
4
5
4
y1.6
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
3
4
4
4
4
5
4
3
y1.7
5
5
5
4
3
3
3
4
4
4
2
5
3
4
5
4
4
4
3
4
4
4
4
5
4
3
y1.8
5
4
4
3
3
2
4
4
3
3
3
4
4
4
5
4
4
4
4
4
4
4
3
5
4
4
y1.9
4
3
3
2
3
3
4
4
3
3
3
4
4
4
5
4
4
4
4
4
4
4
3
5
4
4
y1.10
4
4
5
3
3
2
3
5
3
4
2
5
3
4
5
4
4
4
4
4
4
4
4
5
4
4
y1.11
4
4
5
4
2
3
3
5
3
4
2
5
3
4
5
4
4
4
3
4
4
4
4
5
4
3
y1.12
4
4
5
4
4
4
3
5
3
4
4
5
3
4
5
4
4
4
3
4
4
4
4
5
4
3
Total_Score
52
48
51
44
39
36
40
52
42
49
36
55
48
33
59
47
43
52
37
48
47
52
46
55
53
44
Universitas Sumatera Utara
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
4
3
4
4
5
5
4
4
4
3
3
4
4
5
5
5
5
1
5
4
3
5
3
4
4
5
4
4
4
3
4
4
5
2
4
4
4
3
3
4
4
5
3
3
5
1
5
4
3
5
3
4
4
5
4
4
4
1
1
4
4
4
3
4
4
3
4
4
4
5
4
4
5
1
4
3
3
4
1
4
3
4
4
4
4
3
4
4
5
5
4
4
4
3
3
4
4
5
5
5
5
1
5
4
3
5
3
4
4
5
4
4
4
3
4
4
5
5
4
4
4
3
3
4
4
5
5
5
5
1
5
4
3
5
3
4
4
5
4
4
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
3
4
4
4
4
5
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
3
4
4
4
4
5
4
4
4
5
5
5
1
1
5
4
3
5
3
4
4
5
4
4
5
4
4
3
4
4
4
4
3
5
4
4
4
5
5
5
1
1
5
4
3
5
3
4
4
5
4
4
5
4
4
3
4
4
4
4
3
5
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
4
4
4
4
4
5
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
3
4
4
4
4
5
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
3
4
4
4
3
5
53
41
45
55
54
51
46
42
40
43
37
55
41
53
40
57
48
33
59
47
43
50
37
48
47
52
45
55
Universitas Sumatera Utara
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
5
4
4
3
4
4
5
5
4
4
4
3
3
4
4
5
5
5
5
1
5
4
3
5
3
4
4
5
5
4
4
3
4
4
5
2
4
4
4
3
3
4
4
5
3
3
5
1
5
4
3
5
3
4
4
5
5
4
4
1
1
4
4
4
3
4
4
3
4
4
4
5
4
4
5
1
4
3
3
4
1
4
3
4
5
4
4
3
4
4
5
5
4
4
4
3
3
4
4
5
5
5
5
1
5
4
3
5
3
4
4
5
5
4
4
3
4
4
5
5
4
4
4
3
3
4
4
5
5
5
5
1
5
4
3
5
3
4
4
5
4
3
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
3
4
4
4
4
3
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
3
4
4
4
4
4
4
4
4
5
5
5
1
1
5
4
3
5
3
4
4
5
4
4
5
4
4
3
4
4
4
4
4
4
4
4
4
5
5
5
1
1
5
4
3
5
3
4
4
5
4
4
5
4
4
3
4
4
4
4
4
4
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
4
4
4
4
4
3
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
3
4
4
4
4
3
5
4
4
5
4
4
5
4
2
4
3
5
3
4
2
5
3
4
5
4
4
4
2
4
5
4
53
44
53
41
45
55
54
51
46
42
40
43
37
55
41
53
40
57
48
33
59
47
43
50
36
48
48
52
Universitas Sumatera Utara
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
4
4
5
4
4
3
4
4
4
5
4
4
5
4
4
4
4
5
4
4
3
4
4
4
5
4
4
5
4
4
4
4
5
4
4
1
1
4
3
4
4
4
5
4
4
4
4
5
4
4
3
4
4
4
5
4
4
5
4
4
4
4
5
4
4
3
4
4
4
5
4
4
5
4
4
4
5
4
3
5
4
4
5
4
4
4
5
4
3
5
4
5
4
3
5
4
4
5
4
4
4
5
4
3
5
3
5
4
4
4
4
4
5
4
4
3
5
4
4
4
3
5
4
4
4
4
4
5
4
4
3
5
4
4
4
4
5
4
4
5
4
4
5
4
4
4
5
4
4
5
4
5
4
3
5
4
4
5
4
4
4
5
4
3
5
4
5
4
2
4
3
4
5
4
4
4
5
4
3
5
46
55
53
43
52
40
45
55
47
52
46
55
53
44
53
Universitas Sumatera Utara
Correlations
x1
x1
Pearson
Correlation
x2
**
Pearson
Correlation
Sig. (2tailed)
N
x3
Pearson
Correlation
Sig. (2tailed)
N
x4
Pearson
Correlation
Sig. (2tailed)
N
**
x5
**
.000 .000 .000
tailed)
x2
x4
1 .921 .950 .891
Sig. (2-
N
x3
97
**
.921
97
97
97
**
**
1 .775 .898
.000
.000 .000
97
97
**
**
.950 .775
97
97
**
1 .817
.000 .000
.000
97
97
97
**
**
**
.891 .898 .817
97
97
97
**
x7
**
x8
**
x9
**
x10
**
x11
**
x12
**
x13
**
x14
**
.569 .541 .499 .507 .564 .417 .398 .339 .574
.000 .000 .000 .000 .000 .000 .000 .001 .000
97
97
97
97
97
97
97
97
97
**
**
**
**
**
**
**
**
**
.590 .583 .467 .437 .549 .406 .388 .310 .540
.000 .000 .000 .000 .000 .000 .000 .002 .000
97
97
97
97
97
97
97
97
97
**
**
**
**
**
**
**
**
**
.506 .459 .456 .500 .518 .396 .378 .322 .527
.000 .000 .000 .000 .000 .000 .000 .001 .000
97
97
97
97
97
97
97
97
97
**
**
**
**
**
**
**
**
**
1 .607 .605 .574 .564 .593 .398 .392 .345 .559
.000 .000 .000
97
x6
.000 .000 .000 .000 .000 .000 .000 .001 .000
97
97
97
97
97
97
97
97
97
97
x15
**
x16
**
.631 .476
.000 .000
97
97
**
**
.596 .421
.000 .000
97
97
**
**
.581 .472
.000 .000
97
97
**
**
.585 .396
.000 .000
97
97
x17
**
.417
x18
**
.398
x19 Store_Atmosfer
**
.417
**
.278
**
.774
.000
.000
.000
.006
.000
97
97
97
97
97
**
.406
**
.331
**
.406
*
.250
**
.736
.000
.001
.000
.014
.000
97
97
97
97
97
**
.396
**
.416
**
.396
**
.304
**
.727
.000
.000
.000
.002
.000
97
97
97
97
97
**
.391
**
.311
**
.391
**
.374
**
.760
.000
.002
.000
.000
.000
97
97
97
97
97
Universitas Sumatera Utara
x5
Pearson
Correlation
Sig. (2tailed)
N
x6
Pearson
Correlation
Sig. (2tailed)
N
x7
Pearson
Correlation
Sig. (2tailed)
N
x8
Pearson
Correlation
Sig. (2tailed)
N
x9
Pearson
Correlation
Sig. (2tailed)
**
**
**
**
.569 .590 .506 .607
**
.000 .000 .000 .000
97
97
97
97
97
97
97
97
**
**
**
**
.499 .467 .456 .574
.000 .000 .000 .000
97
97
97
97
97
97
97
97
97
97
97
**
**
**
**
.564 .549 .518 .593
.000 .000 .000 .000
**
.000
**
**
**
**
97
97
97
97
97
97
**
**
.529 .947
97
97
**
**
1 .959 .905
.000 .000
97
97
97
97
1 .929**
.000 .000 .000
97
97
97
97
**
**
**
**
1
.545 .929 .905 .929
.000 .000 .000 .000
.000 .001
**
.338
**
.336
**
.338
**
.312
**
.647
.001
.001
.001
.002
.000
97
97
97
97
97
.158 .143 .117 .906** .928**
.138
.141
.117
.141
.100
.726**
.000 .179
.169
.252
.169
.330
.000
97
97
97
97
97
**
.109 .101 .133 .909
97
97
97
97
97
97
97
97
97
97
**
.137
.100
.067
.100
.103
.000 .180
.329
.515
.329
.316
.000
.905
**
.697
97
97
97
97
97
97
97
.143 .131 .149 .947** .943**
.170
.129
.122
.129
.133
.719**
.000 .095
.206
.236
.206
.194
.000
97
.000 .162 .201 .144 .000
97
**
97
.000 .000 .286 .324 .193 .000
97
**
.537 .323
97
.000 .000 .000 .123 .164 .255 .000
97
97
97
1 .947** .904** .929**
.507** .437** .500** .564** .493** .904** .959**
.000 .000 .000 .000
**
.000 .000 .000 .000 .001 .001 .001 .000
.541** .583** .459** .605** .574**
.000 .000 .000 .000
**
1 .574 .529 .493 .545 .318 .335 .330 .500
97
97
97
97
**
.139 .122 .141 .955
.175 .234 .169 .000
97
97
97
97
97
97
**
.193
.148
.191
.148
.138
.000 .058
.148
.061
.148
.176
.948
**
.743
.000
Universitas Sumatera Utara
N
x10
Pearson
Correlation
Sig. (2tailed)
N
x11
Pearson
Correlation
Sig. (2tailed)
N
x12
Pearson
Correlation
Sig. (2tailed)
N
x13
Pearson
Correlation
Sig. (2tailed)
N
x14
Pearson
Correlation
97
97
97
97
97
.417** .406** .396** .398** .318**
.000 .000 .000 .000
97
97
97
97
**
**
**
**
.398 .388 .378 .392
.000 .000 .000 .000
97
97
97
97
97
97
97
97
97
97
97
97
97
97
97
97
97
97
1 .947** .892** .203*
.001 .123 .286 .162 .175
.000 .000 .046
97
**
.335
97
97
97
97
97
**
.143 .101 .131 .122 .947
97
97
97
97
97
97
97
97
97
**
.183
1 .952
.001 .164 .324 .201 .234 .000
.000 .073
97
97
97
.117 .133 .149 .141 .892** .952**
1 .203*
.001 .255 .193 .144 .169 .000 .000
.046
97
97
97
97
97
97
.574** .540** .527** .559** .500** .906** .909** .947** .955** .203*
.000 .000 .000 .000
97
.158 .109 .143 .139
.339** .310** .322** .345** .330**
.001 .002 .001 .001
97
97
97
97
97
97
97
97
.188 .948** .941** .849** .941** .791**
.715**
.065 .000
97
97
**
.166 .895
.105 .000
97
.631** .596** .581** .585** .537** .928** .905** .943** .948**
97
97
97
97
.188 .166 .142 .968**
.000
.000
.000
.000
97
97
97
97
97
**
.992
**
.897
**
.992
**
.854
**
.717
.000
.000
97
97
97
97
97
.142 .892** .961** .914** .961** .836**
.697**
97
97
.165 .000
.000
.000
.000
.000
.000
97
97
97
97
97
.209* .224*
.209*
.097
.773**
.039
.028
.039
.343
.000
97
97
97
97
97
97
1 .226*
.177
.192
.177
.095
.770**
97
97
.000 .011
97
.000
.000
.000 .000 .000 .000 .000 .046 .073 .046
97
97
.000
1 .968** .257*
97
97
.000
.183 .203*
97
97
97
Universitas Sumatera Utara
Sig. (2tailed)
N
x15
Pearson
Correlation
Sig. (2tailed)
N
x16
Pearson
Correlation
Sig. (2tailed)
N
x17
Pearson
Correlation
Sig. (2tailed)
N
x18
Pearson
Correlation
Sig. (2tailed)
N
.000 .000 .000 .000
97
97
97
97
**
**
**
**
.476 .421 .472 .396
.000 .000 .000 .000
97
97
97
97
**
**
**
**
.417 .406 .396 .391
.000 .000 .000 .000
97
97
97
97
.000 .000 .000 .000 .000 .065 .105 .165 .000
97
**
.323
97
97
97
97
97
97
97
97
97
97
97
97
97
**
**
**
*
97
*
.001 .179 .180 .095 .058 .000 .000 .000 .011
.026
97
**
.338
.138 .137 .170 .193 .948 .895 .892
97
.226
97
97
97
97
97
97
97
**
**
**
.141 .100 .129 .148 .941 .992 .961
97
*
.209
.001 .169 .329 .206 .148 .000 .000 .000 .039
97
97
97
97
97
97
97
97
97
.117 .067 .122 .191 .849** .897** .914** .224*
.001 .252 .515 .236 .061 .000 .000 .000 .028
97
.417** .406** .396** .391** .338**
.000 .000 .000 .000
97
.257
.398** .331** .416** .311** .336**
.000 .001 .000 .002
97
97
97
97
97
97
97
97
97
.141 .100 .129 .148 .941** .992** .961** .209*
.001 .169 .329 .206 .148 .000 .000 .000 .039
97
97
97
97
97
97
97
97
97
97
.026
.082
.060
.082
.355
.000
97
97
97
97
97
97
**
1 .922
97
**
.177 .922
97
97
97
97
97
**
.734
.000
.000
.000
97
97
97
97
97
**
**
.000
.000
.000
.000
97
97
97
97
1 .920** .789**
.693**
1 .920 1.000
97
.000
97
97
.177 .922** 1.000** .920**
.082 .000
**
.775
.000
.192 .862** .920**
.060 .000
**
.922
.000
.082 .000
97
**
.862
.000
.000
97
97
**
.848
**
.730
.000
.000
.000
97
97
97
1 .848**
.730**
.000
.000
97
97
97
Universitas Sumatera Utara
x19
Pearson
**
.278
Correlation
Sig. (2-
*
**
**
.250 .304 .374
.006 .014 .002 .000
tailed)
N
97
Store_Atmosfer Pearson
Correlation
Sig. (2-
97
97
97
**
**
**
.100 .103 .133 .138 .791 .854 .836
.097
.002 .330 .316 .194 .176 .000 .000 .000 .343
97
97
97
97
97
97
97
97
.000 .000 .000 .000 .000 .000 .000 .000 .000
97
97
97
97
97
97
97
97
97
97
97
**
.848
.000
.000
.000
97
97
97
1
**
.604
.000
1
97
97
**
.789
.774** .736** .727** .760** .647** .726** .697** .719** .743** .715** .717** .697** .773** .770** .734** .730** .693** .730** .604**
97
97
.355 .000
**
.848
97
N
97
**
.095 .775
97
.000 .000 .000 .000
tailed)
**
.312
.000 .000
97
97
.000
.000
.000
.000
97
97
97
97
97
**. Correlation is significant at the 0.01
level (2-tailed).
*. Correlation is significant at the 0.05 level
(2-tailed).
Reliability Statistics
Cronbach's
Alpha
N of Items
.946
19
Universitas Sumatera Utara
Correlations
Loyalitas Loyalitas Loyalitas Loyalitas Loyalitas Loyalitas Loyalitas Loyalitas Loyalitas Loyalitas Loyalitas Loyalitas
1
Loyalitas 1
Pearson
Correlation
2
1
Sig. (2-tailed)
N
Loyalitas 2
Pearson
Correlation
Sig. (2-tailed)
N
Loyalitas 3
Pearson
Correlation
Sig. (2-tailed)
N
Loyalitas 4
Pearson
Correlation
Sig. (2-tailed)
N
Loyalitas 5
Pearson
Correlation
Sig. (2-tailed)
N
3
**
.700
4
**
.699
5
**
.932
6
7
8
9
10
11
12
loyalitas_Pelanggan
**
.050
.093
.143
.106
.031
.066
.109
.917
**
.670
.000
.000
.000
.000
.625
.362
.161
.301
.766
.522
.287
.000
97
97
97
97
97
97
97
97
97
97
97
97
97
**
1
**
.117
.122
.012
.007
.117
.128
.117
.700
.000
97
**
.699
.697
**
.594
.000
.000
.255
.233
.908
.948
.256
.212
.255
.000
97
97
97
97
97
97
97
97
97
97
97
97
**
1
**
.010
.032
.038
.024
-.049
.016
.068
.000
.000
.924
.754
.713
.816
.635
.874
.505
.000
97
97
97
97
97
97
97
97
97
97
97
**
1
**
.063
.122
.181
.143
.061
.078
.093
.000
.537
.233
.076
.162
.551
.445
.366
.000
.571
.000
97
97
**
**
.683
.000
.000
.932
**
.571
**
.683
.667
**
.667
.651
.876
**
.532
**
.679
.000
.000
.000
97
97
97
97
97
97
97
97
97
97
97
97
97
.917**
.697**
.651**
.876**
1
.159
.132
.159
.159
.120
.172
.101
.719**
.000
.000
.000
.000
.120
.198
.121
.121
.243
.091
.323
.000
97
97
97
97
97
97
97
97
97
97
97
97
97
Universitas Sumatera Utara
Loyalitas 6
Pearson
Correlation
Sig. (2-tailed)
N
Loyalitas 7
Pearson
Correlation
Sig. (2-tailed)
N
Loyalitas 8
Pearson
Correlation
Sig. (2-tailed)
N
Loyalitas 9
Pearson
Correlation
Sig. (2-tailed)
N
Loyalitas 10
Pearson
Correlation
Sig. (2-tailed)
N
Loyalitas 11
Pearson
Correlation
Sig. (2-tailed)
**
.183
.166
.000
.073
.105
.000
.000
.000
.000
97
97
97
97
97
97
97
97
**
1
.203
*
.142
.046
.165
.000
.000
.000
.000
97
97
97
97
97
97
97
.183
.203*
1
.968**
.257*
.209*
.139
.467**
.121
.073
.046
.000
.011
.039
.173
.000
97
97
97
97
97
97
97
97
97
97
.024
.143
.159
.166
.142
.968**
1
.226*
.177
.122
.435**
.948
.816
.162
.121
.105
.165
.000
.026
.082
.233
.000
97
97
97
97
97
97
97
97
97
97
97
97
97
.031
.117
-.049
.061
.120
*
1
.766
.256
.635
.551
.243
.000
97
97
97
97
97
97
.066
.128
.016
.078
.172
.522
.212
.874
.445
.091
.050
.117
.010
.063
.159
1
.625
.255
.924
.537
.120
97
97
97
97
97
.093
.122
.032
.122
.132
.362
.233
.754
.233
.198
.000
97
97
97
97
97
97
.143
.012
.038
.181
.159
.161
.908
.713
.076
97
97
97
.106
.007
.301
.952
**
.895
**
.992
.000
.952
**
.892
*
.257
.226
.000
.011
.026
97
97
97
.209
*
.177
.039
.082
**
.961
.000
**
.895
**
.892
**
.992
**
.961
**
.922
**
.888
**
.871
**
.779
**
.696
**
.700
**
.667
.000
.000
.000
97
97
97
97
**
1
.922
.000
**
.881
.000
**
.713
.000
Universitas Sumatera Utara
N
Loyalitas 12
Pearson
Correlation
Sig. (2-tailed)
97
97
97
97
97
97
97
97
97
97
97
97
97
.109
.117
.068
.093
.101
.888**
.871**
.139
.122
.779**
.881**
1
.633**
.287
.255
.505
.366
.323
.000
.000
.173
.233
.000
.000
97
97
97
97
97
97
97
97
97
97
97
97
97
.670**
.594**
.532**
.679**
.719**
.696**
.700**
.467**
.435**
.667**
.713**
.633**
1
.000
.000
.000
.000
.000
.000
.000
.000
.000
.000
.000
.000
97
97
97
97
97
97
97
97
97
97
97
97
N
loyalitas_Pelanggan Pearson
Correlation
Sig. (2-tailed)
N
.000
97
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2tailed).
Reliability Statistics
Cronbach's
Alpha
N of Items
.854
12
Universitas Sumatera Utara
Universitas Sumatera Utara
Gambar 1
Gambar 2
Universitas Sumatera Utara
Gambar 3
Gambar 4
Gambar 5
Universitas Sumatera Utara
Gambar 6
Gambar 7
Universitas Sumatera Utara
Universitas Sumatera Utara
Universitas Sumatera Utara
Universitas Sumatera Utara