EENI EENI
EENI- School of International Business http:en.reingex.com
1. To understand the influence of a countrys international brand on its export
performance
2. To understand the fundamentals of international fairs appropriate preparation and attendance and its related follow-up activity
3. To understand how to plan and prepare a business trip to a prospective
export market and the follow-up, which will then be required
6. To learn the importance planning an appropriate International Distribution Strategy when entering new export markets, examine the distribution options available to the
exporter, outline the criteria to be used when selecting a distribution option and analyse the strategies that can be implemented for consumer andor industrial
products
1. To know the channel options, that may be used when entering new export
markets.
2. We are going to examine the direct and indirect export channels available to
the exporter, analyse the functions of importers and representatives, discuss the use of the company personnel and sales or production subsidiaries as well
as explore franchising, licensing and other channels 3. To examine the process of evaluating, recruiting and managing the
international sales representatives and the mechanism involved in selling into
department stores and hypermarkets
7. To understand the importance of the international segmentation in our strategies of
marketing and internationalisation 1. To know the targeting strategies: concentrated, differentiated, product
specialisation, market specialisation, full market coverage
8. To know the main brand strategies: global, regional or local 1. To understand the process of creating brand value in the global markets
9. To know the strategies of positioning a brand in the international markets
EENI EENI
EENI- School of International Business http:en.reingex.com
Continuous assessment: Evaluations and thesis.
The assessment of the student is continuous and is based on:
1- Successful completion of exercises. Each subject of each module of the Master in Foreign Trade and International Marketing
Incoterms, International Logistics, international distribution, export prices, customs,
promotion... has exercises that are evaluated, which the student must work out and pass to
obtain the diploma. The purpose of these exercises is that the student works on practical cases and tries to solve
them efficiently. Normally, the professors need one week to evaluate the exercise. When the Professor has evaluated the exercise, the student will receive a message with the score and
commentaries. If the professor believes that the student has not reached the minimum level; he will guide to improve the quality of their exercises.
The important thing is to learn
2- Thesis of the Master in Foreign Trade and Global Marketing
For the successful completion of the Master, the student must submit a Thesis. The topic must be related to the international business Foreign Trade or Global Marketing.
The Thesis normally reports on a research project or an extended analysis of a topic. Some examples of the thesis: “International Marketing Plan” for a company, “Creating international
distribution networks,” “Strategies for international promotion.” 1. The Coach will provide the guidelines and requirements for writing the paper.
2. If the student works in a company; he can develop thesis related to his work 3. Delivery of the exercises and thesis is done digitally, through our e-campus
4. EENI encourages the creation of works group with students from different countries Main subjects analysed in the Master in Foreign Trade:
1. Foreign Trade: globalisation, exporting, import and export documents, Incoterms,
