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EENI- School of International Business http:en.reingex.com
2. The different customs procedures, methods of products classification and
learn to complete the customs documents 3. The role of the World Customs Organisation and the World Trade Organisation
11. The importance of a correct logistics and transport management for the international
trade
1. To analyse the modes of transport marine, air, road, train, multimodal and their characteristics as well as the transport documents required for each
mode of transport and how to complete them
2. To understand the functioning of the marine transport, documents required
for sea freight and how to complete them
3. To familiarise the student with the different types of packaging, packaging
materials, the use of pallets and containers, packing marks, modes of transport and packaging, and the criteria to be used when selecting an appropriate
packaging for particular shipments
12. The various methods of payments used in international trade and outlining their
differences, advantages, and disadvantages both for the importer and for the exporter.
1. What Documentary Collections are and how they work.
2. Export and import collections will be analysed
13. The importance of the Documentary credits in international trade.
1. How the Documentary credit and letters of credit works and the obligations of the parties involved
14. The various methods of international finance both for exports and imports
1. The fundamentals of the foreign exchange markets 2. The different types of bonds and guarantees and how they operate
3. The various methods of managing exchange and country risk 4. The forward exchange contracts and currency options will be examined in
greater detail 5. Forfeiting, Factoring, and Invoice Discounting will be analysed
15. The fundamentals of the international contracts and how they are used in the
international trade transactions
16. How to set up and run an Export Department
EENI EENI
EENI- School of International Business http:en.reingex.com
Module two: Global Marketing
The objective of the module two “Global Marketing” of the Master in Foreign Trade and
International Marketing is to provide all the knowledge, tools, and techniques necessary to manage all the technical aspects related to the global marketing of an exporting company:
International Pricing, product, promotion, brand, segmentation, distribution...
1. To learn about the key concepts of the international marketing.
1. We will analyse the purpose of the international marketing, explore the
concepts of price and value to the customer, examine the marketing mix in the context of export marketing and discuss the key elements of an export
marketing plan 2. To understand the key tools and concepts of the International market research and
how best to apply them. A PEST analysis is an analysis of the external macro-
environment that affects all firms
3. To learn the international product policy key areas, the importance of adapting the product to the local requirements when entering new export markets and the analyse
of the product characteristics that typically need to be modified for the different markets
4. To understand the importance of an appropriate International Pricing Strategy when entering new export markets
1. To examine the pricing options available to the exporter and outline the
