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Continuous assessment: Evaluations and thesis.
The assessment of the student is continuous and is based on:
1- Successful completion of exercises. Each subject of each module of the Master in Foreign Trade and International Marketing
Incoterms, International Logistics, international distribution, export prices, customs,
promotion... has exercises that are evaluated, which the student must work out and pass to
obtain the diploma. The purpose of these exercises is that the student works on practical cases and tries to solve
them efficiently. Normally, the professors need one week to evaluate the exercise. When the Professor has evaluated the exercise, the student will receive a message with the score and
commentaries. If the professor believes that the student has not reached the minimum level; he will guide to improve the quality of their exercises.
The important thing is to learn
2- Thesis of the Master in Foreign Trade and Global Marketing
For the successful completion of the Master, the student must submit a Thesis. The topic must be related to the international business Foreign Trade or Global Marketing.
The Thesis normally reports on a research project or an extended analysis of a topic. Some examples of the thesis: “International Marketing Plan” for a company, “Creating international
distribution networks,” “Strategies for international promotion.” 1. The Coach will provide the guidelines and requirements for writing the paper.
2. If the student works in a company; he can develop thesis related to his work 3. Delivery of the exercises and thesis is done digitally, through our e-campus
4. EENI encourages the creation of works group with students from different countries Main subjects analysed in the Master in Foreign Trade:
1. Foreign Trade: globalisation, exporting, import and export documents, Incoterms,
customs, import and export processes, transport and international logistics, payment methods and documentary credits, international financing, Foreign Exchange Markets,
international contracts and export department
2. International marketing: market research, product policy, export prices, international
promotion, international distribution, Segmentation, Brand, and Positioning...
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EENI- School of International Business http:en.reingex.com
Master in Foreign Trade and International Marketing- Syllabus:
Subjects and objectives of module 1- Foreign trade
1- Globalisation 2- Introduction to Exporting
3- Import-Export Documents 4- Incoterms 2010
5- Customs Procedures 1. The World Customs Organisation
2. Customs and the World Trade Organisation
6- International Transport 1. Marine transport
2. Multimodal transport
7- Methods of Payment. Letters of Credit 8- Finance of international trade
1. FOREX Foreign Exchange Market 2. International bonds and guarantees
9- International Contracts 10- Export Department
11- Trade in Services
Subject: Globalisation and International Business. Regionalism. Syllabus: The essence of the globalisation is localisation Zhang Ruimin, CEO of Haier China
EENI EENI
EENI- School of International Business http:en.reingex.com
1. Globalisation Globalization and international trade 2. Positive and adverse effects of the globalisation
3. Historical background 4. Globalisation, the international trade and financial markets
5. Cultural, political, and environmental dimensions of the globalisation 6. Globalisation and international institutions:
1. The United Nations 2. The World Trade Organisation
3. The World Bank 4. The International Monetary Fund
5. The European Union EU 7. Liberalisation. The role of the World Trade Organisation WTO
8. Regionalism 9. World Trade Agreements
10. The Emerging Markets 11. The BRICS Countries. India and China
12. World financial and economic crisis 13. Regional analysis:
1. Africa 1. Africa: The Next Emerging Continent
2. Frontier Markets in Africa 2. America
3. Asia 4. Europe
5. The Arab Countries 14. Global food crisis
15. Anti-globalisation
EENI EENI
EENI- School of International Business http:en.reingex.com
16. Global Ethics and Globalisation
The objectives of the subject “The Globalisation”: 1. To learn about trade liberalisation and the formation of the World Trade Organisation
WTO 2. To identify the positive and adverse effects of the globalisation
3. To know the trends towards regionalism 4. To understand the various regional economic agreements and their relevance to both
regional and world trade 5. To explore the historical development of the global trade over the last decades
Subject: Introduction to Exporting Export, Import. Syllabus:
1. Introduction to Exporting 2. Advantages of exporting
3. Resources Needed for exporting 4. Starting the Export Activity
5. The Export Process 6. Problems deriving from non-Internationalisation
7. Introduction to the foreign direct investment FDI
The objectives of the subject “Introduction to Exporting” are the following: 1. To understand the nature of exporting and the difficulties that may arise
2. To learn about import and export transactions, the difficulties with them and how to
