Data Collection Data Collection Technique 1. Types of Data
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mercury, and so forth. Green innovations then should be perceived as having superior value to current products e.g. perform as well as or better than non-green products
and other green highly competitive product offerings Vaccaro, 2009: 323. “Once customers try the product or service, it should function well with good technical
performance and quality workmanship” Vaccaro, 2009: 323. In addition, the new productservice should be designed to be easy to
understand and also easy to observe by customers and other stakeholders. Furthermore, the innovation should also be in accordance with customers’ needs and
values. Vaccaro, 2009: 323. The second criterion is b green marketing strategy could be utilized to substitute services or product rentals against ownership of
physical good Vaccaro, 2009: 324. Furthermore, Porter and van der Linde 1995: 123 identify some products
issues in environmental concerns. One of the observed industry is electronics and manufacturing.
Table 3.1 Environmental Regulations Has Competitive Implications Porter and van der
Linde 1995: 123
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To add, Greenpeace extends the product strategy perspective by employing polyvinyl chlorine PVC-free and brominated flame retardants BFR-free models of
electronics product on the market. “Greenpeace defines ‘PVC-free’ as zero use of PVC, with no exceptions and ‘BFR-free’ as zero use of brominated flame retardants,
with no exceptions” Greenpeace Guide to Greener Electronics - Ranking Criteria Explained, 2010: 6.
“The ultimate goal of PVC-free and BFR-free models must be zero levels of total chlorine and total bromine. Some recycled plastics presently contain very
low trace levels of total chlorine and total bromine. Both chlorine and bromine belong to halogens. For recycled materials, any maximum allowable limit for
‘halogen-free’ must be demonstrated to be consistent with currently achievable minimum levels and must incorporate stepped decreases in the
limit, with a defined timeline towards the ultimate goal of zero. Such a limit should apply to recycled plastics only, not to new or virgin materials, and only
where truly halogen-free recycled materials are not available. Manufacturers must be able to demonstrate that recycled plastics used do not exceed their
maximum allowable limit” Greenpeace Guide to Greener Electronics - Ranking Criteria Explained, 2010: 6.