Implication of the Study

102 Dow Jones Sustainability Indexes. “Corporate Sustainability”, 2009. Dyllick, T. and Hockerts, K. “Beyond the Business Case for Corporate Sustainability ”, Business Strategy and the Environment, 112, pp. 130-141, 2002. Retrieved February 24, 2011 from www.interscience.wiley.com . Eartwatch. What is Sustainability?, 2000. Elkington, J. “Cannibals with Forks: The Triple Bottom Line of 21st Century Business” , New Society Publishers, BC, Canada, 1997. Fauzi, H., Svensson, G., and Rahman A.A. “Triple Bottom Line as Sustainable Corporate Performance: A Proposition for the Future , Sustainability, 2, pp. 1345-1360, 2010. Retrieved February 25, 2011 from www.mdpi.comjournalsustainability . Forbes. “The Global 2000”, 2010. Retrieved February 21, 2011 from http:www.forbes.comlists201018global-2000-10_The-Global- 2000_Sales.html . Fuller, D.A. “Sustainable Marketing: Managerial-Ecological Issues”, SAGE Publications, Thousand Oaks, CA, 1999. Garimella, S. and Bhaskar, U. Sustainable Marketing in the Emerging Markets with Specific Reference to Indian Companies . General Electric. “GE 2005 Ecomagination Report”. 2006. Ghozali, I. “Aplikasi Analisis Multivariate dengan Program SPSS”. Badan Penerbit Universitas Diponegoro, Semarang, 2006. Ginsberg, J.M. and Bloom, P.N. Choosing the Right Green Marketing Strategy, MIT Sloan Management Review , Fall, Vol. 46, No. 1, pp. 79-84, 2004. Gottsman, L. and Kessler, J. “Smart Screened Investments: Environmentally-screened Equity Funds that Perform ”, Journal of Investing, 73, pp. 15-24, 1998. Greenpeace. “About Us” , 2010. Retrieved July 23, 2011 from http:www.greenpeace.orginternationalen Greenpeace. “How the Companies Line Up: 1 st Edition” , 2008. Retrieved July 16, 2011 from http:www.greenpeace.orginternationalencampaignstoxicselectronicshow- the-companies-line-upPrevious-editionshow-the-companies-line-1 Greenpeace Guide to Greener Electronics. “Ranking Criteria Explained”, pp. 1-12, 2010. Guide to Greener Electronics. Guide to Greener Electronics Version 1, pp. 1-39, 2006. Guide to Greener Electronics. Guide to Greener Electronics Version 2, pp. 1-35, 2006. Guide to Greener Electronics. Guide to Greener Electronics Version 3, pp. 1-37, 2007. Guide to Greener Electronics. Guide to Greener Electronics Version 8, pp. 1-74, 2008. 103 Guide to Greener Electronics. Guide to Greener Electronics Version 9, pp. 1-37, 2008. Guide to Greener Electronics. Guide to Greener Electronics Version 10, pp. 1-37, 2008. Guide to Greener Electronics. Guide to Greener Electronics Version 11, pp. 1-37, 2009. Guide to Greener Electronics. Guide to Greener Electronics Version 12, pp. 1-37, 2009. Guide to Greener Electronics. Guide to Greener Electronics Version 13, pp. 1-37, 2009. Gujarati, D. “Basic Econometrics”, McGraw Hill, New York, 2003. Hartman, C.L. “Green Alliances: Building New Business with Environmental Groups ”, Long Range Planning, 302, April, pp. 184, 1997. Hartman, C.L. and Stafford, E.R. “Crafting ‘Enviropreneurial’ Value Chain Strategies through Green Alliances ”, Business Horizons, 412, MarchApril, pp. 62-73, 1998. Kärnä, J., Juslin, H., Ahonen, V. and Hansen, E. ‘‘Green Advertising Greenwash or a True Reflection of Marketing Strategies? , Journal of Corporate Environmental Strategy and Practice , Vol. 33, pp. 59-70, 2001. Kassinis, G. and Vafeas, N. Stakeholder Pressures and Environmental Performance , Academy of Management Journal, 49, 145–159, 2006. King, S. “Has Marketing Failed, or Was It Never Really Tried?”, Journal of Marketing Management , Vol. 1, pp. 1-19, 1985. Krugman, P. “Scale Economies, Product Differentiation, and the Pattern of Trade”, The American Economic Review, Vol. 70, No. 5, pp. 950-959, 1980. Retrieved February 10, 2011, from http:www.jstor.orgstable1805774 . Louisot, J.P. and Rayner, J. Managing Risks to Reputation – From Theory to Practice ”, 2010. Mankiw, N.G. “Principles of Economics”. 5 th edition, South-Western Cengage Learning, Mason, 2008. Mathur, L.K. and Mathur I. An Analysis of the Wealth Effects of Green Marketing Strategies , Journal of Business Research, 50, pp. 193–200, 2000. May, R.G. The Announcements on Investor Decisions as Reflected in Common Stock Price Changes , Journal of Accounting Research, Vol. 9, Empirical Research in Accounting: Selected Studies 1971, pp. 119-163, 1971. McDaniel, S.W. and Rylander, D.H. ‘‘Strategic Green Marketing’’, The Journal of Consumer Marketing , Vol. 10 No. 3, pp. 4-11, 1993. Mendleson, N. and Polonsky, M.J. Using Strategic Alliances to Develop Credible Green Marketing , Journal of Consumer Marketing, Vol. 12, No. 2, pp. 4-18, 1995.