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B. Analysis and Discussion 1. Descriptive Analysis
Table 4.4 Example of Nokia’s Score in Greenpeace’s Guide to Greener Electronics
This research relies on secondary sources to gain the factual framework provided by highly visible non-governmental organization on environmental focus,
namely Greenpeace. Its Guide to Greener Electronics is assessed thoroughly and updated regularly. The guide weights company policies and practice with scale from 0
to 3. As shown above, 0 indicates bad policies and practices, while 1+, 2+, and 3+ implies partially bad, partially good, and good respectively. After all, the data are
processed by using SPSS version 17.
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Table 4.5 Descriptive Statistics
Descriptive Statistics
Mean Std. Deviation
N STOCK
32.2193 39.98171
84 PROD
.97 .929
84 PRDT
1.14 1.121
84 DIST
1.19 .898
84 PROM
1.57 .607
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The descriptive statistics shows five variables, of which STOCK refers to stock price; PROD refers to product strategy; PRDT belongs to production strategy;
DIST indicates distributionmarket strategy; and PROM represents promotion strategy.
Of the eighty four samples, the lowest mean of independent variables pertains to PROD, scoring 0.97, while PROM records the highest mean with 1.57. Since
promotion strategy scores the highest mean, it indicates companies’ effort to disclose carbon footprint is greater than committing in other three strategies. On the contrary,
companies lack the product strategy as the mean is only 0.97. In general, they look so reluctant in greening products.
On the contrary, PROM scores the lowest standard deviation with 0.607, while PRDT tops over the other independent variables with 1.121. High standard deviation
indicates that the data are spread out over a large range of values, while a low standard deviation means that the data points tend to be very close to the mean.
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Figure 4.2 PVC-free andor BFR-free Models Product Strategy - X1
The graph above shows indicator of product strategy, namely PVC-free andor BFR-free models. The highest score is 3 held by Apple, while the lowest score is 0.
Apple seems improving from time to time. Its commitment to phase out polyvinyl chlorine PVC and brominated flame retardants BFR in all its product line was
proven with significant success by topping the rank. On the other hand, Nintendo seems doing nothing and ignoring Greenpeace’
campaign to phase out PVC and BFR in their product line as indicated in the graph it lies in the bottom rank. Nintendo may gain continuous protest from Greenpeace as it
denies responding the critiques. The graph also shows significant difference among the companies. More than half of the companies awarded partially bad +1. In this
indicator, mean of the samples is 0.994048 and standard deviation is 0.916693.
0.5 1
1.5 2
2.5 3
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Sep-08 Dec-08
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Sep-09 Jan-10
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Figure 4.3 Own GHG Emissions Reduction Commitment Production Strategy - X2
The graph describes indicator of production strategy in terms of commitment to reduce own greenhouse gases emission. The highest score is 3, while the lowest
score is 0. Unlike the PVC- and BFR-free models, more companies commit in reducing greenhouse gas emissions. It is indicated by more than one company that can
score +3. Nokia, Philips, HP, and Dell are the top gainers in this category. The graph also reveals that there is discrepancy among the companies. Only
few companies that can score +3, while almost a half of the companies ever score the lowest point. In this indicator, mean of the samples is 1.142857 and standard
deviation is 1.120917.
0.5 1
1.5 2
2.5 3
3.5 Jun-08
Sep-08 Dec-08
M ar-09 Jun-09
Sep-09 Jan-10
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