92
To gain the value of F table, it is imperative to compare F test with F table at 0.05 level of significance. The value of degree of freedom df1 = k-1 = 5-1 = 4 and
df2 = n-k = 84-4 = 80. Therefore, the value of F table at 0.005 level of significance is 2.49, while the value of F test is 7.267. Since F test is 7.267 F table 2.49 therefore
H is rejected and H
1
is accepted. Based on the result of F test, it can be concluded that all independent
variables, of which product strategy X1, production strategy X2, distributionmarket strategy X3, and promotion strategy X4 simultaneously has
influence towards stock price Y at 0.05 level of significance.
b. T Test
Table 4.9 t Test Table
Coefficients
a
Model Unstandardized
Coefficients Standardized
Coefficients t
Sig. B
Std. Error
Beta 1
Constant 20.908
11.615 1.800
.076 PROD
11.147 4.885
.259 2.282
.025 PRDT
-10.901 4.019
-.306 -2.713
.008 DIST
-19.318 5.128
-.434 -3.767
.000 PROM
22.879 7.327
.347 3.123
.003
93
1. Product Strategy X1 According to the table above, the obtained result reveals significance value for
product strategy X1 is 0.025. The significance value of product strategy X1 0.025 is less than p-value 0.05. In addition, with degree of freedom df = n - total of
independent variables = 84-4 = 80 and at 0.05 level of significance, the t table is 1.99. Since t test is 2.282 t table 1.99, hence H
0a
should be rejected and H
1a
should be accepted. Therefore, product strategy X1 partially has significant influence towards
stock price Y. 2. Production Strategy X2
According to the table above, the obtained result shows significance value for production strategy X2 is 0.008. The significance value of variable production
strategy X2 0.008 is less than p-value 0.05. Since the t test is negative 2.713 t table 1.99, hence H
0b
should be rejected and H
1b
should be accepted. Therefore production strategy X2 partially has negative significant influence towards stock
price Y. 3. Distributionmarket Strategy X3
According to the table above, the obtained result shows significance value for distributionmarket strategy X3 is 0.000. The significance value of variable
distributionmarket strategy X3 0.000 is less than p-value 0.05. Since the t test is negative 3.767 t table 1.99, hence H
0c
should be rejected and H
1c
should be accepted. Therefore distributionmarket strategy X3 partially has negative
significant influence towards stock price Y.
