Advertising Definition Review of The Literature

18 can be said an insightful environment if it meets one or more of these criteria: a. Either an implicit or explicitly shows the relationship between biophysical environmental products or services. For example the advertised product contains a low carbon footprint so that contribute to global warming decreases or does not contain CFC so it is safe for the preservation of the ozone layer. b. Promoting a life style environmentally. For example, using public transportation rather than private vehicles to reduce the use of fossil energy or planting trees around the House to reduce carbon dioxide. c. Presents a corporate image that contains the environmental responsibility, for example, bring up the certificate ISO 14001, economic label or the carbon footprint in their advertising Green advertising is on the rise, as an ever-increasing number of manufacturers are informing their consumers about pro- environmental aspects of their products and services, Designing water and energy saving products, using recycled and biodegradable materials and supporting environmental causes are prominent environmental claims in the advertising . So, generally Green advertising is required to invite the consumers are aware of the importance of health in the future and maintaining environmental 19 sustainability. This is form of marketing goods to consumers and at the same time invite them to make a change in their environment. For example, advertising-oriented environment may contain one or more of the following things: the color green, the natural landscape, eco- labels, statements of concern for the environment, the treatment of raw materials, production process is environmentally friendly and can be recycled. Umit Cengis 2012:210 green advertisement has the difference with advertising, generally, the most pointed difference is: 1 Advertising is often abstract and gives consumers understanding about basis of green advertising. 2 Message in advertising more clearly then advertising generally for make consumer understand about environmant consern and also give information about product life cycle, production made from environmentally friendly materials and environmental friendly logo contained on green advertising.