There is no any significant between a brand of organic

38 K. Frame of Mind Figure 2.3 Frame of Mind e 1 e 2 ρX 1 Z ρX 1 Y ρYZ ρX 2 Y ρX 2 Z L. Hypothesis According to Naresh K Malholtra hypothesis is a unproven statement about factor or phenomenon that is of interest to the researcher. Hypothesis is a possible answer to the research question because they are statement of relationship or propositions rather than merely question to which the answer are sought. On the basis of problems in proposing and research purposes as well as a review of the literature, hence the conclusion while on the take are as follows: Green advertising X 1 Green product X 2 Consumer Involvement Y Purchasing Decision Z 39 a. Testing the relationship of the variable X 1 with variable Y H : Variable X 1 does not have relationship with variable Y H 1 : Variable X 1 have relationship with the variable Y b. Testing the relationship of the variable X 2 with variable Y H : Variable X 2 does not have relationship with variable Y H 1 : Variable X 2 have relationship with variable Y c. Testing the relationship of the variable X 1 and X 2 with variable Y H : Variable X 1 and X 2 are not having relationship with variable Y H 1 : Variable X 1, and X 2 have relationship with variable Y d. Testing the relationship of the variable X 1 with variable Z H : Variable X 1 does not have relationship with variable Z H 1 : Variable X 1 have relationship with variable Z e. Testing the relationship of the variable X 2 with variable Z H : Variable X 2 does not have relationship variable Z H 1 : Variable X 2 have relationship with variable Z f. Testing the relationship of the variable Y with variable Z H : Variable Y does not have relationship with variable Z H 1 : Variable Y have relationship with variable Z g. Testing the relationship of the variable X 1 and X 2 with variable Z H : Variable X 1 and X 2 are not having relationship with variable Z H 1 : Variable X 1 and X 2 have relationship with variable Z 40 h. Testing the relationship between X 1 , X 2 with Y and affect to variable Z H : Variable X 1 and X 2 are not having relationship with variable Y and affect to variable Z H 1 : Variable X 1 and X 2 have relationship with variable Y and affect to variable Z 41 CHAPTER III RESEARCH METHODOLOGY

A. Scope of Research

This resecrh was conducted to analyze the influence of green advertising and green product to consumer involvement and affect purchasing decision of Ades Mineral water. The research will be conduct at Syarif Hidayatullah State Islamic University Jakarta, its implementation in June 2013 until the completion writing, determination of the target is consumer who have purchased Ades Mineral water. The case studies of Ades Mineral Water student Universitas of Indonesia in Depok because University of Indonesia as green campus that have pysical building and 170 ha green lanscape buffer, 30 ha wafer ecosystem, 100 ha city forest are inculding conservation forest, supporting facilities and infrastructur environment buffer of 12 ha. University of Indonesia also establish the green metric ranking of world universities in april 2010 to provide detailed profiles of participating who wish to make the necessary step to promote suistainable operation. This research used a method quantitative causal research that aims to clarify the effect independent variabel Green Advertising X 1 and Green Product X 2 to dependent variable Consumer Involvement Y and Purchasing Decision Z.