There is no any significant between a brand of organic
38 K.
Frame of Mind Figure 2.3 Frame of Mind
e 1 e 2
ρX
1
Z ρX
1
Y ρYZ
ρX
2
Y ρX
2
Z
L.
Hypothesis
According to Naresh K Malholtra hypothesis is a unproven statement about factor or phenomenon that is of interest to the researcher. Hypothesis is a possible
answer to the research question because they are statement of relationship or propositions rather than merely question to which the answer are sought.
On the basis of problems in proposing and research purposes as well as a review of the literature, hence the conclusion while on the take are as follows:
Green advertising
X
1
Green product X
2
Consumer Involvement
Y Purchasing
Decision Z
39
a. Testing the relationship of the variable X
1
with variable Y H
: Variable X
1
does not have relationship with variable Y H
1
: Variable X
1
have relationship with the variable Y b. Testing the relationship of the variable X
2
with variable Y H
: Variable X
2
does not have relationship with variable Y H
1
: Variable X
2
have relationship with variable Y c. Testing the relationship of the variable X
1
and X
2
with variable Y H
: Variable X
1
and X
2
are not having relationship with variable Y H
1
: Variable X
1,
and X
2
have relationship with variable Y d. Testing the relationship of the variable X
1
with variable Z H
: Variable X
1
does not have relationship with variable Z H
1
: Variable X
1
have relationship with variable Z e. Testing the relationship of the variable X
2
with variable Z H
: Variable X
2
does not have relationship variable Z H
1
: Variable X
2
have relationship with variable Z f. Testing the relationship of the variable Y with variable Z
H : Variable Y does not have relationship with variable Z
H
1
: Variable Y have relationship with variable Z g. Testing the relationship of the variable X
1
and X
2
with variable Z H
: Variable X
1
and X
2
are not having relationship with variable Z H
1
: Variable X
1
and X
2
have relationship with variable Z
40
h. Testing the relationship between X
1
, X
2
with Y and affect to variable Z H
: Variable X
1
and X
2
are not having relationship with variable Y and affect to variable Z
H
1
: Variable X
1
and X
2
have relationship with variable Y and affect to variable Z
41
CHAPTER III
RESEARCH METHODOLOGY