Scope of Research Review of The Literature
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Factor potential sources of error in measurement: a. Characteristic of the individual that influence the test score, such as
intelligence, social desirability, and education b. Short term or transient personal factors, such as health, emotions,
fatigue c. Situational factors, such as the presence of other people, noise, and
distraction d. Sampling of item included in the scale: addition, deletion, or changes
in the scale items e. Lack of clarity of the scale, including the instruction or the items
themselves f. Mechanical factors, such as poor printing, overcrowding of items in
the questionnaire, and poor design g. Administration of the scale, such as differences among interviewers
h. Analysis factor, such as differences in scoring and statistical analysis Next the data obtained by use of a questionnaire, to which his
analysis results will be presented in the form of a table. The results in the form of a table are analyzed based on variable Green Advertising and
Consumer Engagement towards Green products as well as their impact on the purchasing decision Ades Mineral Water.
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