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On the other hand, tagline can be used to articulate company’s vision, convey essential qualities, brand character, emphasize the benefit of the product,
and align brand message with an intended target market. The Allice Sylvestersay:
“Tagline adalah slogan singkat yang terdapatdalamsebuahiklan, dimaksudkanuntukmenumbuhkan memorable paraaudiens.Tagline
tidakharus kata-kata
publikatau kata-kata
indah yang
terpentingharusmenacap di kepaladanhatikonsumen.” 2007: 145
1.6 Research Method
The method that the writer uses in this job training report is descriptive method. In this method the theory will be described with some explanations.
According to Dawson 2002 said, “Descriptive research attempts to describe systematically a situation, problem, phenomenon, service or program, or provides
information about, say, living condition of a community, or describes attitudes towards an issue.
1.7 Place and Time
The present writer took the job training activities in Bandung Timur Plaza Zona 5 No 76 at Jl. A.H. Nasution No. 46A Bandung. In this entrepreneurship job
training the present writer became copywriter in advertising business. It was started on July 16th to September 6th, 2013.
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CHAPTER II THE BUSSINESS OF MIRACLE OF DESIGN
2.1 The General Description of Miracle of Design
Description of Venture
Miracle of Design is a company that we built to fulfill job training in 7
th
semester in English Department of Indonesia University of Computer. We run the business in field of copywriting; we make a logo and a tagline that will be offered to
the some companies. Logo and tagline, which are parts of a company, are believed to be so
important to identify products or companies. It can be convey the benefit and the image of the product or service, so the companies have to own them.
Ibelievethis businessisprospective, because it is just afew peoplewhoworkin this field, besidethis business does notrequirelarge capital; it only needs the
imagination in designand creativity, wecando it, and certainly many profits will be gained by working in this business.
2.2 Job Position
The present writer’s job position in this business is a design manager and a manager of production with main responsibility in making a logo and tagline.
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2.3 Coordination
Executing the project, the present writer manages coordination with the clients. Discussing to the client’s core message and target audience, writing and
presenting a few options to clients, and modifying copy until the client is satisfied, are parts of the present writer’s responsibilities.
2.4 Responsibilities
As the design manager and manager of production, the present writer has responsibility to make a logo and tagline that should be unique and simple, and
certainly to promote a company brand and to build brand identity. Then, the present writer has responsibility to create a logo and tagline that will produce and overseeing
the production phase.
