Research Method Research Setting

23

CHAPTER III RESEARCH METHODOLOGY

This chapter will explain the detail information about the methodology used in this research. The methodology used in this research will help the researcher to solve the research problem. There are six parts in this chapter, namely the research method, research subject, research setting, instrument and data gathering technique, and research procedure.

A. Research Method

This research has two questions to be answered. They are how rhetorical proofs used by the speaker helps to convince the audience, and how the speech delivery strategy used by the speaker helps to create effective speech. The method employed in this research was content or document analysis. It is because the major part of this research is analyzing documents. Content analysis is a technique that enables researchers to study human behavior in an indirect way through an analysis of their communications Ary, Jacobs, and Razavieh, 2002. The documents which were analyzed in this research are in form of video and text. The video which was analyzed in this research is the videos of the presidential candidacy announcement speech by Donald Trump. The text which was analyzed in this research is the transcript of Donald Trump’s presidential candidacy announcement speech Appendix A.

B. Research Setting

On September 10 th , 2015, the researcher collected the data which consist of the video and the transcript of Donald Trump’s Presidential Candidacy Announcement Speech. The video was downloaded from YouTube using an application called YouTube Downloader. The researcher also retrieved the speech transcript from online Time magazine. On September 27 th , 2015, the researcher created two checklists. The first checklist is rhetorical proofs checklist Appendix B. The checklist was created based on Aristotle’s three types of rhetorical proofs. The second checklist consists of speech delivery features Appendix C. The second checklist was made based on Nikitina’s effective speech delivery theory. On September 24 th , the researcher started to analyze the speech by watching the video and reading the script. To analyze the rhetorical proofs used by Donald Trump in his presidential candidacy announcement speech, the researcher complete the first checklist which is about rhetorical proofs by reading the script. The second checklist, speech delivery features checklist, was completed by the researcher by watching the video.

C. Research Subject