Research Design Data and Source of Data

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CHAPTER III RESEARCH METHOD

A. Research Design

This research applied descriptive qualitative method. A qualitative research is designed to focus on natural phenomena without interferences of experimental settings or unnatural treatments. It attempts to examine those phenomena experienced by people and to describe the subjective meanings behind. A descriptive qualitative research is a research procedure resulting descriptive data in the form of words or pictures, in contrast to the quantitative research, which data are in the form of numbers and statistics Bogdan and Binklen, 1982: 28. Thus, the textual description of the data helps the readers to understand the complexity of the research. In analyzing the data, this research employed a content analysis technique. According to Krippendorff 2004: 18-19 content analysis is a method in qualitative research used to analyze data in form of text. In the largest sense, text can be varied from artworks, pictures, maps, songs, signs and symbols. Every text produced is bound to have subjective, sentimental meanings both for its author and its readers that need to be interpreted. Thus, the researcher aimed this research to reveal the authorial ideology concealed in the novel. The researcher collected any data related to the information about the author as well as the social background. This information was used to help the researcher analyze the research objectives.

B. Data and Source of Data

Given 2008: 85 defines data as a compilation of information that will be analyzed in a research. The data of a qualitative research are mainly in the form of nonnumeric data taken from various sources. Therefore, the data type of this research were in form of language features, such as words, phrase, clauses and sentences expressed in the main source of this research, which was Crazy Rich Asians. The novel was written by Kevin Kwan in 2013 and was first published in July 2013. The researcher used the hardcover edition from Allen Unwin publisher in Australia. The novel was composed of 403 pages and 3 parts with 56 subparts. In addition, the data collected were related to the authorial ideology concealed in the novel. The supporting references and information were used to analyze the data. The supporting data of this research were from books, magazines and websites on the internet. To help understanding Kwan’s work, the researcher used articles of his interviews with magazines like Vanity Fair, the Strait Times, Asia Society, Asian Fortune and Banana Writer. To analyze the novel, the researcher used Marxist literary theory specifying on Eagleton’s approach on Authorial Ideology in his book entitled Criticism and Ideology: A Study in Marxist Literary Theory 1976. It is also supported by his other books, such as Marxism and Literary Criticism 1976, Literary Theory: An Introduction 1983 and Ideology: An Introduction 1991.

C. Research Instrument