Rahmawaningsih’s research and this research employ the same theory, she uses all the five major constituents of the theory; while this research only uses the
Authorial Ideology.
D. Conceptual Framework
Literature is a valuable and powerful device for the bourgeoisie to reinforce their ideology on society. Every author has their own intentions in writing certain
works, which are driven by their own ideological concerns. Hence, it is important to expose the authorial ideology concealed behind the works. Literary analysis
concerning ideology is the field of Marxism, and particularly Terry Eagleton’s Authorial Ideology AuI is focused on the linkage between literary works and the
authors’ ideological intention concealed in them. Based on the theoretical basis above, this research analyzes Kwan’s Crazy
Rich Asians, which conceivably reinforce its author’s ideology to the readers. Therefore, the researcher employs Terry Eagleton’s Marxist literary theory on
Authorial Ideology AuI to dig deeper on the author’s ideological intentions behind the novel. The theory is able to answer the research question mentioned in
the previous chapter, which is to determine the class structure and scrutinize class conflicts among the Singaporean Chinese as reflected in the novel. The result of
this analysis will allow the researcher to reveal the authorial ideology embodied in the novel. To ease in understanding the research, the researcher provides the
analytical construct is visualized in form of chart as seen in Figure 1.
Figure 1. The Framework of Thinking the Research
Singaporean Society
Bourgeios Class Proletariat Class
Class Conflict Kevin Kwan’s
Crazy Rich Asians AI
AuI LMP
GMP Terry Eagleton’s
Categories for a Materialist Criticism Ideology
Marxist Literary Theory Literature
Marxism
GI
Kevin Kwan’s Authorial Ideology
34
CHAPTER III RESEARCH METHOD
A. Research Design
This research applied descriptive qualitative method. A qualitative research is designed to focus on natural phenomena without interferences of experimental
settings or unnatural treatments. It attempts to examine those phenomena experienced by people and to describe the subjective meanings behind. A
descriptive qualitative research is a research procedure resulting descriptive data in the form of words or pictures, in contrast to the quantitative research, which
data are in the form of numbers and statistics Bogdan and Binklen, 1982: 28. Thus, the textual description of the data helps the readers to understand the
complexity of the research. In analyzing the data, this research employed a content analysis technique.
According to Krippendorff 2004: 18-19 content analysis is a method in qualitative research used to analyze data in form of text. In the largest sense, text
can be varied from artworks, pictures, maps, songs, signs and symbols. Every text produced is bound to have subjective, sentimental meanings both for its author
and its readers that need to be interpreted. Thus, the researcher aimed this research to reveal the authorial ideology concealed in the novel. The researcher collected
any data related to the information about the author as well as the social background. This information was used to help the researcher analyze the research
objectives.
