2.4 Slogan In http:en.wikipedia.orgwikiSlogan,“A slogan is memorable motto or phrases used in a
political, commercial, religious, and other context as a repetitive expression of an idea or purpose. While advertising slogan are short, often memorable phrases in advertising campaigns.
They are claimed to be the most effective means of drawing attention to one or more aspect of a product.”
So, the slogan is a simple motto or phrases which is easy to memorize to submit information, influence, motivating, sensitize the others. Phrases in Wikipedia
https:en.wikipedia.orgwikiPhrase isany group of words, often carrying a special idiomatic meaning; in this sense it is roughly synonymous with expression. In linguistic analysis, a phrase
is a group of words or possibly a single word that functions as a constituent in the syntax of a sentence—a single unit within a grammatical hierarchy. A phrase appears within a clause,
although it is also possible for a phrase to be a clause or to contain a clause within it.That which distinguishes phrases of clauses and sentences . See some examples below this phrase :
o My black horse
o White Chocolate
o Huge Mountain
Based on that example, we know that slogan is a simple line that would be the main sentence or purpose of idea that contained in commercial or non-commercial social groups of
environment advertisements. It can also only a simple phrase but the reader or hearer still can get the point of that advertisements.
CHAPTER III METHODOLOGY
3.1. Data Collecting Method
In this thesis,
t
he writer choose websites as the source of data because the writer assume that the era of globalization will paced us to new civilization. Growth of technology nowadays
show that all of us in a transition period to enter digital era that can influence human civilization.
Therefore, the writer is interested in analyzing the slogan of flight advertisement that available on websites
the writer applies qualitative method by collectingand analyzing the data related to the topic. Data are collected using research of related books and internet websites
started fromSeptember until October 2015. After data are collected, the data will be selected and analyzed using applied descriptive
analytic method. After that, the writer concludes the research.
3.2. Research Method
In accomplishing this thesis, the writer used qualitative research method. Bogdan and Taylor 1975:5 define qualitative method as research procedure to gain the descriptive data
which is fulfilled with written or spoken language from a certain source that will be observed. According to Moleong 1994:6
”Deskriptifmenjadisalahsatuciripadametodepenelitiankualitatif di mana data yang dikumpulkanberupa kata-katakalimatdangambar.Sehingga,
padalaporanpenelitiannyaberisikutipan-kutipanuntukmemberikanilustrasidarilaporanpenelitian. Data bisaberupa novel, dialog wawancara, foto-foto, rekaman,
dokumenpribadidandokumensahlainnya”.
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