within it. Recruitment advertisements typically have a uniform layout and contain the following elements:
• The job title heading and location
• An explanatory paragraph describing the company, including the Employer Brand
• A description of the position
2.3.2 The Media of Advertisements
According to Craven 1987:36, the media of advertisements is divided into two: print media and broadcast media. Further, print media consist of newspaper, magazine, direct mail, outdoor
advertisements, and transit advertisements. Besides, broadcast media consist of television and radio.
A. Printed Media
Newspaper is a regularly schedule publication containing news, information, and advertising, usually printed on relatively inexpensive, low-grade paper nsuch as newsprint.
Magazine is a publication, generally published on a regular schedule, containing of variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine
subscriptions, or all three. In magazine advertisement, the advertisers usually use slogan and picture in their advertisement.
The definition of slogan is a memorable motto or phrase used in a political, commercial,
religious, and other context as a repetitive expression of an idea or purpose. While advertising slogan are short, often memorable phrases used in advertising campaigns. They are claimed to be
the most effective means of drawing attention to one or more aspects of a product. Direct Mail is the most selective advertisements medium. It has to be supported by many
components, such as computer, modem, et cetera. But it still can be used as an option. Outdoor Advertisements is essentially any type of advertising that reaches the consumer
while them outside the home. This is contrast with broadcast, print and internet advertising. Transit advertisements standardize medium of another form of sign advertisements, which uses
public transportation facilities.
B. Broadcast Media
Television is one of the broadcast media, which is the most strong and powerful media that well- known by public. It is certainly most expensive of the media.
International network internet also famous around the world as a largest media in publicity
and advertising. It is focusing on network users that given audio visual advertising besides television.
Radio is another type of broadcast media, which has recovered from the losses inflicted by television, by focusing on special segments of the population,. It is cheaper than using television
or internet as the media of advertisements.
2.4 Slogan In http:en.wikipedia.orgwikiSlogan,“A slogan is memorable motto or phrases used in a
political, commercial, religious, and other context as a repetitive expression of an idea or purpose. While advertising slogan are short, often memorable phrases in advertising campaigns.
They are claimed to be the most effective means of drawing attention to one or more aspect of a product.”
So, the slogan is a simple motto or phrases which is easy to memorize to submit information, influence, motivating, sensitize the others. Phrases in Wikipedia
https:en.wikipedia.orgwikiPhrase isany group of words, often carrying a special idiomatic meaning; in this sense it is roughly synonymous with expression. In linguistic analysis, a phrase
is a group of words or possibly a single word that functions as a constituent in the syntax of a sentence—a single unit within a grammatical hierarchy. A phrase appears within a clause,
although it is also possible for a phrase to be a clause or to contain a clause within it.That which distinguishes phrases of clauses and sentences . See some examples below this phrase :
o My black horse
o White Chocolate
o Huge Mountain
Based on that example, we know that slogan is a simple line that would be the main sentence or purpose of idea that contained in commercial or non-commercial social groups of
environment advertisements. It can also only a simple phrase but the reader or hearer still can get the point of that advertisements.
