commercial product. But illocutionally, it meant that the advertiser asserting and telling his her certain prestige or also the certain prestige of the other peoples who have busy lifestyle. The
advertiser also want to show to the readers of that slogan about habitually activity to have a snack time while busy. Essentially, the advertiser want to influence the reader of this
advertisement to buy this product because the influential reason and advantage that I have mentioned above.
In classifying the illocutionary speech act, Even though the slogan does not have verb in itself,
but we can see the phrase ‘real food’ that the advertiser wanted to asserting that their product of
food will be loved and suitable for those that who do not have much time for cook their meals by themselves, and to consume those product as a prestigious thing because of the trigger phrase
‘busy lifestyle’. The advertiser made a one-sided statement to asserted the readers of this advertisement. So, the illocution speech act classified as assertiveilocution.
Based on previous example, the writer will analyze 11 slogan of advertisements by analyzing, describing, classifying, and conclusing the illocutions that found in flight advertisement. The
differences of this thesis is the writer focused on the illocutionary and the context of
interpretation of spesific flight company that I will mention below 3.3 Data and Source of Data.
Soin this thesis the writer want to analyze about the illocutionfound in the slogan of flight advertisement. The writer essentially want to guide the reader of that advertisement avoiding
misperceptions and misinterpretations while reading the slogan, and also to help people to make sure about the implication and the illocution analysis that contained.
1.2 Problem of the Study
The problems of this study are formulated by these research questions: 1.
What types of illocutionary found in the slogan of the flight company advertisements? 2.
What types of illocutionary that most often used in the slogan of flight company advertisements?
1.3 Objective of the Study
1. To find out the types of illocutions found in the slogan of the flight company advertisements.
2. To find out what types of illocutionary that most often used in the slogan of flight company advertisements.
1.4 Scope of the Study
In this thesis, here are the scope of the study: - The type of illocution found in the slogan of flight company advertisements.
- The types of illocutionary that most often used n the slogan of flight company advertisements.
1.5 Significance of the Study Practically, this thesis supposed tocontribute some significance for the readers as follow
1. To help the reader in this context, the English Student to get clear interpretation about
the slogan of flight company advertisements.. 2.
To help student of English department to know more about the illocution and to the reader who read the advertisements.
Moreover, this thesis can make the reader knows more about the advertised services, slogan, and branding image by knowing their indirect messages in their slogan of advertisements.
1.6 Method of the Study
In this thesis, the writer appliesqualitative method by collectingand analyzing the data related to the topic. Data are collected using library research of related books and internet
websites fromSeptember until October 2015. After data are collected, the data will be selected and analyzed using applied descriptive analytic method. After that, the writer concludes the
research.
1.7 Review of Related Literature
In writing this thesis, The writer reads some books and uses some descriptions of linguist to support this analysis:
Goshgarian 1977 describes the difference between advertising language to other languages. He said that advertising language is different from most of the other languages that we use in our
daily life. Advertising language is a specific language. It manipulates words, to say they work in
clever yet cautious combination to achieve a special objective, separating people from their money.
Burke 1980:6 states that advertising is a sales message, which is directed on mass audience that views through persuation language to sell goods, services, or ideas on behalf of the paying
sponsor.By reading that, we can conclude that there are special manipulated words in the slogan of advertisement used persuasively related with the illocutionary speech acts is the nation of te
consequences or the effects, such acts have the effects on the action, thought, believes of the hearers.
There are some thesis that analyze pragmatics in advertising also before. One of them is “An Analysis of Presuppositions in Newsweek Advertisement Slogan” by Try Reza Essra year
2011.That thesis is also used descriptive qualitative method to analyze the data of Newsweek advertisement. Obviously, eventhoughtEssra’s thesis describes about pragmatics, but it is only
focused on the presupposition in Newsweek advertisement which is a good reference for the
student to understand pragmatics. Also “ Perlocutionary Acts on English Advertisement”
unpublished research by Dra. Roma AyuniLoebis, M.A year 1999, which is a good reference
for perlocutionaryspeech act found in English advertisement. Meanwhile, I make this thesis is
more focused on the illocutionary to get the correct interpretation of it.
CHAPTER II
THEORITICAL FRAMEWORK
2.1 Pragmatics
