Ripayandi David AJP : A Brief Description On The Role Of Batik For Indonesian Society, 2009.
iv of the economy, combined with the fact that the growth of the labour force has
accelerated, have led to un- and under-employment problems in many of these countries.
Small firms are generally viewed as a useful means of alleviating these problems, because medium and large firms only would not help to solve the
problems. However, from this study it can be concluded that the medium and large firms in the manufacturing sector in Indonesia are doing better in
employment and income than generally anticipated. The demand for batik products can be categorized into two types of products. The first is that demand
batik products handmade and printed batik that will be used as raw material of convection industry which is further processed into ready made-wear. The second
is the demand for batik products of ready to wear type in the forms of scarves, sarongs, and so on.
The sources of the demand itself consists of local domestic market and the demand coming from export market.
1. Domestic Demand
Tendency in increasing demand for product of batik craft industry coming from domestic market is much more influenced by some factors such as:
•
Increasing population, special occasions, and holidays Increasing number of new students who are registered to schools every
year and the change of new academic calendar will be closely related to increasing batik demand for school uniforms, and employees who dress in
Ripayandi David AJP : A Brief Description On The Role Of Batik For Indonesian Society, 2009.
iv batik uniforms, and there are also parties or wedding parties, and holidays
where people tend to wear batik as national dress.
•
Increasing Social Income Increasing social income has consequences in creating increasing demand
for batik clothes.
•
The dynamics of batik businessmen in producing various products. This case is related to the to the participation of batik businessman to
attain a certain form, type, and batik motive to invite consumers interest.
•
Price of related batik products Batik product can be produced with relatively low cost this product is
usually consumed by people who have low purchasing power and so batik is able to compete with other products or raw material of clothes.
Anticipation for development of motives that suit that interest and buying capacity of consumers has to be regularly encouraged in order to enhance
consumption of batik products.
•
Local government program in increasing participation of batik industry and tourism sector
Pekalongan is not a traffic line of tourist arrival. But this region is passed by the most crowded traffic line for the local inhabitant, which comes either from
the east or west of Pekalongan. By taking the advantage of the crowded line and the potenti
al of batik industry, Pekalongan Autonomy Administrative establishes wholesale and retail market in that population traffic line.
Ripayandi David AJP : A Brief Description On The Role Of Batik For Indonesian Society, 2009.
iv In fact, this market is able to support increasing batik product selling. The
role of this market has been beneficial for traders who occupy small stores in the market especially on holidays as domestic tourists who are travelling will stop by
at this wholesale market. This market also functions as a place for promotion and trade transaction of various batik products executed by batik traders from outside
of the region. The very strategic position of the wholesale market has benefited producers of batik craft industry because it is able to increase batik orders for
various types, shapes, styles of various ready-made wear up to the needs of batik as the household equipment such as curtains, bedcovers, table clothes, etc.
2. Export Demand
