CHAPTER 3. RESEARCH METHODOLOGY
This  chapter  presents  the  methods  of  data  collection  and  data  analysis  in this study based on primary and secondary data. This chapter is organized to detail
out the population and sampling technique, data collection, and analytical method. The whole research methodology will be wrapped up in research framework at the
end of the chapter.
3.1 Population and Sampling Technique
The  determination  of  sample  was  selected  by  purposive  sampling technique  Judgemental  sampling.  Rianse  and  Abdi  2009  purposive  sampling
technique is an acceptable kind of sampling for special situation, it based on the researcher  judgment  as  to  who  can  provide  the  best  information  to  achieve  the
objectives  of  the  investigation.  According  to  Malhotra  2007,  judgemental sampling is a form of convenience sampling in which the population elements are
selected  based  on  the  judgement  of  the  researcher.  The  population  of  this investigation  are  one  progressive  rice  farmer  and  extension  officer  in  the  study
area.  It  was  because  the  extreme  condition  of  the  area  and    respondent  has  high potential on giving the appropriate information  of this research.
3.2 Data Collection Methods
Data  for  the  research  study  were  obtained  in  crop  year  20132014  from representative  best  practice  farmers  and  stakeholders  in  IPM  technology  in  rice
cultivation.  This  research  conduct  in  some  survey  items  includes  interviewing schedule,  in  depth  interviewing  schedule  in  terms  of  matrix  form,  and  in  depth
interviewing schedule in terms of SWOT analysis as follows: 1.
Interview  Schedule  :  Interviewing  is  commonly  method  of  collecting
information from respondent which an interviewer tries to  elicit information more flexible. In addition, interview schedule is a kind of research tool which
written  list  of  questions,  open  ended  or  closed,  prepared  for  use  by
37
interviewer  in  person  to  person  interaction  Kumar,  2011.  In  this investigation,  interview  schedule  with  several  key  informant  persons
including  progressive  rice  cultivator  will  be  performed.  The  interview  was conducted in the middle of March 2014, at
the farmer’s hall room in two days one night for 10 hours.
2.
In  Depth  Interview  Schedule  in  Terms  of  Matrix  Form  :  In  depth
interviewing  as  repeat  face  to  face  encounters  between  the  researcher  and respondent  direct  towards  understanding  information  perspectives  on  their
lives,  experience,  or  situation  Kumar,  2011.  In  this  investigation  matrix form  use  to  identify  and  analyze  some  factors  that  related  with  adoption  of
IPM  technology  in  terms  of  causal,  impact,    among  rice  cultivators.  The information will be obtained from middleman and farmer’s group leader.
3.
In  Depth  Interview  Schedule  in  Terms  of  SWOT  Analysis  :  In  this
investigation, in depth interview schedule in  terms of SWOT analysis is use to  know  the  four  aspect  in  adoption  of  IPM  technology,  such  as  strength,
weakness,  opportunity,  and  threat.  He  aim  of  any  SWOT  analysis  is  to identify  the  key  internal  and  external  factors  that  are  important  to  achieving
the  objective.  The  information  will  be  obtained  from  progressive  rice cultivator, farmer’s group leader, and extension office.
The primary data was collected from respondent by using designed survey items and in depth case study. In order to fulfill the requirement of data analysis,
an appropriate survey item was designed into nine divisions according to the need and objectives of study as follows:
i. Respondent’s  personal  background:  the  firs  part  of  survey  item