Respondent’s personal background: the firs part of survey item Res pondent’s economic background: in the fifth part, the detail of

37 interviewer in person to person interaction Kumar, 2011. In this investigation, interview schedule with several key informant persons including progressive rice cultivator will be performed. The interview was conducted in the middle of March 2014, at the farmer’s hall room in two days one night for 10 hours. 2. In Depth Interview Schedule in Terms of Matrix Form : In depth interviewing as repeat face to face encounters between the researcher and respondent direct towards understanding information perspectives on their lives, experience, or situation Kumar, 2011. In this investigation matrix form use to identify and analyze some factors that related with adoption of IPM technology in terms of causal, impact, among rice cultivators. The information will be obtained from middleman and farmer’s group leader. 3. In Depth Interview Schedule in Terms of SWOT Analysis : In this investigation, in depth interview schedule in terms of SWOT analysis is use to know the four aspect in adoption of IPM technology, such as strength, weakness, opportunity, and threat. He aim of any SWOT analysis is to identify the key internal and external factors that are important to achieving the objective. The information will be obtained from progressive rice cultivator, farmer’s group leader, and extension office. The primary data was collected from respondent by using designed survey items and in depth case study. In order to fulfill the requirement of data analysis, an appropriate survey item was designed into nine divisions according to the need and objectives of study as follows:

i. Respondent’s personal background: the firs part of survey item

concentrated on respond ent’s personal background. The details of question to gather it personal background includes age, gender, religion, marital status, education level, year of schooling, household member, rice experience, and media perception. ii. Respondent’s input used factor: in the second part, the detail of respondent’s agricultural factors is focused. It includes question to investigate cost of input use includes cost of seeds, cost of fertilizer, cost of pesticide, cost of labor 38 input, cost of machinery input, cost of depreciation, cost of land use, and opportunity cost of capital. iii. Rice biological factor: in the third part, the detail of pest damage in respondent’s rice cultivation is focused. It includes question to investigate infestation of brown plant hopper, rat, snail, and weed in rice cultivation iv. Respondent’s social background: in the fourth part, the detail of respondent’s social background is focused. It includes question to investigate frequency of IPM training and number of group belonging.

v. Res pondent’s economic background: in the fifth part, the detail of

respondent’s economic background is focused. It includes question to investigate the land tenure and utilization, accessibility of credit, farm income, and farm non income. vi. Institutional and support system: In this category, the question to examine the relationship between respondent and extension agent is created. It also include quality and number of service provider. vii. Respondent’s knowledge and attitude of IPM technology in rice cultivation in the seventh part, the detail of respondent’s psychological background is focused. It includes questions to investigate knowledge, attitude among respondent’s towards IPM technology. viii. Respondent’s adoption of IPM technology in the eight part including existing practices of IPM technology among rice farmers. ix. Constraints and recommendation: The last part of the survey item provided space for respondents to give an opinion on what kind of constraint that they had faced and the recommendation.

3.3 Analytical Method