General Overview Research Object

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CHAPTER IV ANALYSIS

A. General Overview Research Object

Lazada Indonesia, Online Mall Adding Fashion Lazada is part of the e-commerce network which centered in Dubai, UAE which is also still part from Rocket Internet which is from Germany. Lazada used the blue nuance and orange that similar nuance that used by daring site Amazon. Lazada focus to sell electronic consumer product and household staffs. Numbers of famous brand already registered in Lazada Indonesia, one of the benefits that Lazada offers is the free delivery around Jakarta, works with Go-Jek. It is because Rocket Internet Indonesia CEO also the founder of Go-Jek. Lazada is an online retailer in Indonesia that gives its consumer, chance to buy any products that related to electronics, decorations, household up to beauty and healthy products. The ordered products will be delivered to consumer in a really fast way and newest and best of product quality. The payment also could be done by cash if doesnt have credit card, but consumer will be charged Rp 10.000 which will be paid to the delivery agent who delivered the ordered product. 49 Fashion is the next frontier for Lazada. The largest online shopping mall in Southeast Asia, which launched in 2012 selling electronics, health and beauty aids and lifestyle products, Lazada quickly gained a following. The Web site has five million Facebook fans, said Martell Hardenberg, cofounder and fashion category manager. Lazada is a marketplace that acts as a platform to give large brands an opportunity to extend their reach, especially in non-metro areas where there is no retail infrastructure, Hardenberg said. We started with fashion recently so there are a couple if brands in the pipeline. Building a category like fashion wont take very much time. The site charges brands a commission based on sales. Its a partnership for us, he said. Hardenberg said the assortment is divided evenly between large global brands and homegrown local designers. Lazada sells Esprit, Timberland, Ray-Ban, Crocs, Moschino and Wacoal, among other labels. Local designers sell very well and I see great potential in Indonesia, Hardenberg said, adding that he wants to introduce Indonesian designers to other countries such as Malaysia and the Philippines. We have this amazing network and an opportunity to promote brands outside the country, he said. They have great designs but dont have marketing budgets. Two local designers sold on Lazada participated in Jakarta Fashion Week, he said. 50 Lazada offers a variety of categories to appeal to many income brackets. We have customers that can do high baskets, but the focus has been on the medium- to low-price level, mass-market brands, Hardenberg said. Were going to test the premium sector. Hardenberg is looking at China and believes the platform offers brands a way to overcome the lack of retail infrastructure in that country. Lazada two months ago launched an Android app that got more than 100,000 downloads in the first two weeks. The company is also working on giving international brands their own shops-in-shop on the site. Were helping them provide their own look and feel, he said. In the Philippines, we started working on a shop-in-shop with Nike. Payment method : Credit card Visa, MasterCard, BCA dan Mandiri COD cash on delivery with an additional payment for Rp. 10.000 special JABODETABEK region. Picture 4.1 Fact about Mobile Phone 51 Leading Online Shopping Mall in Indonesia Lazada is the pioneer of e-commerce in some countries with the fastest growth in the world that offer online shopping experience fast, safe and comfortable with products in categories ranging from fashion, electronics, household appliances, childrens toys and sports equipment. Lazada always striving to provide the best customer including by offering multiple payment options, free returns, customer service and warranty commitments. We continue to expand our product range as the category Fashion Watches we offer a selection of the best quality products that you will find all at your fingertips. Online shopping in Indonesia has never been easier Stay connected and get the latest offers and deals every day. Remember, every day is a day of shopping in Lazada Lastly, we would like to emphasize that we are more than just one online shop e-commerce of Indonesia. Lazada.co.id is our highest priority to create the best online shopping experience for every customer in Indonesia. 52

B. Analysis and Discussion