36
number of variables to be analyzed. c. A simple experiment for research, with strict controls, sample
size between 10-20 elements.
C. Data Collection Method
1. Data Type
Data collection methods used in this study is as follows: a. Primary Data
Primary data are originated by a researcher for the specific purposes of addressing the problem at hand Malhotra, 2004: 102.
Primary data was collected through Questioner. According to Malhotra 2004:280 Questioner is a structured techniques for data
collection that consist of a series of questions, written or verbal, that a respondent answers. Questioner method is technique data collections that
had been done with give a set of questions or written statement to the respondent to be answered Sugiyono, 2009:199.
This study used a likert scale that is consists of five level. Likert scale is widely used a rating scale that requires the respondents to indicate
agreement and disagreement with each of a series statement about the stimulus objects. Typically, each scale item has five response categories,
ranging from “strongly disagree” to “strongly agree” Maholtra, 2004:258.
Likert scale is to measure attitude, opinion, and perceptions of individuals or groups social phenomena Riduwan and Engkos, 2008:20.
37
The Likert Scale of five levels to express the attitude of the respondents ’
answer is as follows:
Table 3.1 Likert Scale of Five Levels
Malhotra, 2004:258 No
Range Weight
1 Strongly Agree SA
5 2
Agree A 4
3 Neutral N
3 4
Disagree D 2
5 Strongly Disagree SD
1
b. Secondary Data Secondary data is data that is not cultivated himself was collected
by researchers. Secondary data in this study are obtained from the literatures books, scientific journals, Internet and mass media research
reports associated with this research. Secondary data is the result of studies done by others and for different purpose than the one for which the data are
being reviewed Cooper, 2006:89. According to Malhotra 2004:37 data is collected for some purpose
other than the problem at hand. In the development of this study research, techniques of taking secondary data will be used are:
1 Library Study, done for collecting the data with information through reference books, journals, and other information which
suitable according to this study. 2 Website of Lazada Indonesia to take the information about the
38
company.
2. Collecting Data Method
