Strategi Pemasaran Multi Level Marketing (MLM) Syari’ah Dalam Peningkatan Pendapatan Pada PT. Surecoindo
Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
USU e–Repository © 2008
Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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ABSTRAK
Ismail Fahmi Nasution (2005) "Strategi Pemasaran Multi Level Marketing
CMLM) Syari'ah DalamMeningkatkan Pendapatan Pada PT. Surecoindo Medan",
Pembimbing Dra.Adja Syafinat, Penguji Dra.Anna Purba.Ms dan Dra. Komariah
Pandia,Msi, serta Prof Dr.Ritna F.Dalimunthe,SE, Msi, selaku ketua program studi
rnanajemen.
Tujuan dilaksaanakannya penelitian ini adalah untuk mengetahui sejauh
mana tingkat keberhasilan perusahaan dengan diterapkannya strategi pemasaran
berdasarkan syariah terhadap peningkatan pendapatan perusahaan dan juga
membuktikan bahwa strategi pernasaran dapat menjadi stirnulan dalam pernasaran.
Data penelitian diambil dari Maret 2003-Mei 2004 yang bersumber dari PT.
Surecoindo.
Metode analisis yang digunakan untuk melihat hubungan antara strategi
pemasaran yang digunakan berdasarkan Syariah dengan peningkatan pendapatan
perusahaan dilakukan dengan metode analisis deskriptif dan metode deduktif.
Hasil dari penelitian mernbuktikan bahwa strategi pemasaran MLM Syariah
yang diterapkan perusahaan mempunyai hubungan yang positif dan signifikan
terhadap pendapatan PT. Surecoindo. Dari data 1 tahun terakhir jumlah penjualan
produk 156.847 kotak, jumlah mitra niaga 7198 orang dan jumlah penjualan sebesar
Rp. 4.940.680.500,00. Berdasarkan realisasi volume penjualan, jumlah mitra niaga
dan tingkat pendapatan perusahaan bahwa prospek MLM Syariah cukup baik dirnasa
mendatang karena masih terbukanya peluang pasar walaupun tingkat persaingan di
antara berbagai perusahaan MLM cukup kuat di pasar,
Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
USU e–Repository © 2008
Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Vll
ABSTRAK
Ismail Fahmi Nasution (2005) "Strategi Pemasaran Multi Level Marketing
CMLM) Syari'ah DalamMeningkatkan Pendapatan Pada PT. Surecoindo Medan",
Pembimbing Dra.Adja Syafinat, Penguji Dra.Anna Purba.Ms dan Dra. Komariah
Pandia,Msi, serta Prof Dr.Ritna F.Dalimunthe,SE, Msi, selaku ketua program studi
rnanajemen.
Tujuan dilaksaanakannya penelitian ini adalah untuk mengetahui sejauh
mana tingkat keberhasilan perusahaan dengan diterapkannya strategi pemasaran
berdasarkan syariah terhadap peningkatan pendapatan perusahaan dan juga
membuktikan bahwa strategi pernasaran dapat menjadi stirnulan dalam pernasaran.
Data penelitian diambil dari Maret 2003-Mei 2004 yang bersumber dari PT.
Surecoindo.
Metode analisis yang digunakan untuk melihat hubungan antara strategi
pemasaran yang digunakan berdasarkan Syariah dengan peningkatan pendapatan
perusahaan dilakukan dengan metode analisis deskriptif dan metode deduktif.
Hasil dari penelitian mernbuktikan bahwa strategi pemasaran MLM Syariah
yang diterapkan perusahaan mempunyai hubungan yang positif dan signifikan
terhadap pendapatan PT. Surecoindo. Dari data 1 tahun terakhir jumlah penjualan
produk 156.847 kotak, jumlah mitra niaga 7198 orang dan jumlah penjualan sebesar
Rp. 4.940.680.500,00. Berdasarkan realisasi volume penjualan, jumlah mitra niaga
dan tingkat pendapatan perusahaan bahwa prospek MLM Syariah cukup baik dirnasa
mendatang karena masih terbukanya peluang pasar walaupun tingkat persaingan di
antara berbagai perusahaan MLM cukup kuat di pasar,
Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
USU e–Repository © 2008
Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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Ismail Fahmi Nasution : Strategi Pemasaran Multi Level Marketing (MLM)... 2005
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