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5. Target Audien Metro TV
Target audien yang dibidik Metro TV adalah:
METRO TV Produk
70 Berita 30 Non Berita
Durasi siar 24 Jam Sehari
Produksi acara 75 - 85 In House Production
Sasaran Audien Segmented MF, AB, 20+
Keterangan : MF
: Male Female Pria Wanita 20+
: Umur di atas 20 tahun Segmen
:Segmentasi dari
pemirsa yang
bisa dipilah-pilah
berdasarkan berbagai kategori seperti jenis kelamin, umur, domisili, expenditure.
Expenditure :Besarnya pengeluaran rata-rata per bulan oleh tiap individu untuk memenuhi kebutuhannya dan tidak termasuk
tabungan. Expenditure terbagi dalam kelas-kelas :
A1 =
di atas Rp 3.500.000 bulan A2
= Rp 2.500.001 – Rp 3.500.000 bulan
B =
Rp 1.750.001 – Rp 2.500.000 bulan C1
= Rp 1.250.001 – Rp 1.750.000 bulan
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C2 =
Rp 900.001 – Rp 1.250.000 bulan D
= Rp 600.001 – Rp 900.000 bulan
E =
di bawah sama dengan Rp 600.000 bulan
6. Pembagian Program Metro TV
• Entertaintment : Music Movie
Zona Memori Masih Ada, World Cinema
• Entertainment
: Reality Show Nanny 911, Super Nanny,
Destroyed in Seconds, Indonesian Entrepreneurship Challenge
• Information
: Documentary
Inside, Metro Files, Expedition Oasis, Archipelago, Zero to Hero,
Advocates of Changes •
Information
: Infomercial
Agung Sedayu, Dulux Insipre •
Information
: Infotainment
Showbiz, Showbuzz
• Information
: Skill Hobbies
E Life Style, Otoblitz, Cerita Rasa William Wongso, Autozone, Inovator, Rachael Ray
• Information
: Talk Show
Mario Teguh Golden Ways, Kick Andy, Mata Najwa, Just Alvin, Healthy, Opening New Day, Life, Sentilan Sentilun, 8-11 Show, After
Hours, Oprah Winfrey Show
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• Information
: TV Magazine
Dunia Kita, VOA Snapshots
• News
: Feature
Metro Realitas, Metro 10, Newsmaker, Inside, Genta Demokrasi,
Jakarta Jakarta, Discover Indonesia, Journalist On Duty •
News : Hard News
Headline News, Metro Hari Ini, Metro This Week, Top Nine News, Metro Siang, Metro Sore, Metro Pagi, Metro Malam, Megapolitan,
Indonesian Now, Indonesia This Morning, Metro Xin Wen, Market Review, Bisnis Hari Ini, Headline News.
Top 9 News •
News : Special News
Breaking News •
News : Talkshow
Today’s Dialog, Suara Anda, Economic Challenges, Bedah Editorial
Media Indonesia ,
Face 2 Face, Talk Indonesia, Provocative Proactive
,
Prime Interview, Public Corner •
Sport : Journal Highlights
12 pas, Metro Sport, Sport Club, Spirit Football
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B. Divisi Current Affair
Kategori