Methodology of the Study

6 communicating. Moreover, the researcher hopes that this study enrich the students’ awareness of the existence of women’s language in society. Second, for the lecturers, the researcher hopes that this study will help them to use the features in the classroom, because they know that different genders have different styles of communicating. Third, for the future researcher of the same interest, women’s language, hopefully this study providing the information about women’s language based on Lakoff’s theory if they conduct the similar topic. The last, for the readers, the researcher hopes this study providing the information about the features of women’s language.

B. Methodology of the Study

In this study, the researcher used qualitative research. Qualitative research is an approach to study human behavior and social behavior phenomena from the insider’s perspective, for instance, the particular social setting: a culture, school, community, group, or institution Ary, Jacobs, Razavieh, 2002, p. 422. The goal is to understand the phenomenon by focusing on the total picture deeply, rather than a numerical analysis of data. Thus, this study was a content analysis, where the researcher analyzed about content in a form of writing, in this study it was blog content. However, even though this study was qualitative in nature, quantifications were also needed in order to support the qualitative findings in revealing the percentage of women’s language features used by Indonesian female lifestyle bloggers. 7 The data in this study were collected from three Indonesian female bloggers, at their 20s-30s, who have passion in writing, fashion, creative media, and business. The researcher chose there Indonesian female lifestyle bloggers as the sample of this research. They were namely Anaztasia Siantar from www.brownplatform.com who further in this study will be discussed as Blogger A, Clara Devi from www.lucedaleco.com as Blogger B, and Sonia Eryka from www.soniaeryka.com as Blogger C. This study employed Wordpress.com and Blogspot.com from January to May 2017 as the data to be observed. The blog content were bloggers’ activities such as daily life, business, fashion, travel and special events. Figure 1.1 Anaztasia Siantar’s blog interface 8 From the Figure 1.1, showed that the content she wrote was about her travel to Los Angeles. Her blog interface is very simple with a white background. She uses Blogspot.com as her main hosting and it can be seen from the layout and template that she applied. Figure 1.2 Clara Devi’s blog interface From the Figure 1.2, it can be seen from the interface that Clara Devi’s content mostly about her lifestyle. She uses a simple yet eye-pleasing layout. She uses grid layout to show her content and make it looked more organized. 9 Figure 1.3 Sonia Eryka’s blog interface From Sonia Eryka’s blog interface, it showed that she wrote her traveling experience to her blog as her blog content. She also uses grid layout but she uses an advanced grid layout because the grid could automatically slides to show the blog content. The next step was analyzing the data by underlining or highlighting every word, phrase, clause, and sentence in every post that has been collected from January to May 2017. After that, the data were classified into relevant theories based on Lakoff’s 1975 framework. To analyze the data, the researcher was using checklist as an instrument. It was purposed to check if the language which used by three Indonesian female lifestyle bloggers conformed to women’s language features or not. 10 The next step was counting the existing women’s language features which used by three bloggers to know the number and the frequency of each feature used. After that, the researcher counted the percentage of each feature by using a formula. The formula was presented below. P = x 100 Note: P = the percentage of each feature F = the frequency of each feature N = the number of women’s language features used by three Indonesian female lifestyle bloggers Then, the result was put into a table. Referring to the table the researcher was able to know which features was absent in three Indonesian female lifestyle bloggers’ blog content. Finally, the researcher analyzed the women’s language features used by three Indonesian female lifestyle bloggers in their blog. 11

CHAPTER II DISCUSSION