41 the crates are not provided by farmers so buyers should come with when
they want to purchase tomatoes. In 2014, a tomato crate price was about US 10 during the rainfall season. However, the price during the cool
season was about US 1.6. The company also plans to use crates for buying and transporting tomatoes up to the production Unit. Therefore, it
will buy a tomato crate of about 30 Kg at US 4. This price has been approved by farmers and already includes the transportation costs.
Figure 7. Tomato crates
Source: Author
c. Building and infrastructure analysis
The buildings and infrastructures required for a given company depends mostly on its activities. But the local and national regulations
may also force the company to own specific infrastructures in order to protect workers and preserve the surrounding environment. That is why
the authorities of Ambohitsilaozana Commune announced that the company’s location and the dimension of its building should comply
with the local and national environment regulations. This requirement concerns particularly the building used for the production. Thus, the
production Unit will be located beside the village and probably in the western part.
Based on the company’s activities, two buildings will be required and each of them must have at least two rooms. The dimension of the
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42 building used by the production department should be at least 50 m
2
. Half of this space will be used for its activities and the rest will be used
for the storage of fresh tomatoes. As the building does not yet exist, the company should construct it. The building required for the commercial
department is expected smaller than that of the production department. The commercial department will need two rooms that size about 40 m
2
. 16 m
2
will be used as office and the rest will be used as warehouse. This building will be rented and will of course be located in Ambatondrazaka
City Center. All of the infrastructures required for the commercial department
are already available. However, the production department will require some constructions such as road and building constructions. The main
road required for the transportation of the raw material and finished product is already available. But as the production department is located
beside the village, the company has to construct a short road of 5 to 10 meters. The company also will need to construct a site and channel for
treating and evacuating the released wastewater. The energy used by both departments will be from JIRAMA
Jiro sy Rano Malagasy. JIRAMA is a state company that provides electricity
in Madagascar. According to its regional department, this company still has sufficient capacity for supplying such project.
The communication of the company will be based on cell phone and internet. Cell phone will be used for both internal and external
communications. Three mobile operators are available in the district, namely, Telma, Orange, and Airtel. As each of them has specific offers,
the company will choose the one that can best meet its needs. However, the internet will be used especially for external communications. A big
part of the company’s advertisements such as e-mail and social network advertisings will be conducted through internet. The company’s source
of internet connection will be Blueline Madagascar that has high-speed and affordable price.
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43
d. Machines, Technologies and equipments analysis
