Market and Marketing aspect Technical and Technological aspect

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10. Project aspect and analysis

To carry out any project, some aspects and analysis have to be taken into account Peni, et al . 2011. These aspects may cover Market and Marketing, Technical and Technological, Financial, Socio-Economic, Managerial and Organizational and Environmental aspects Ibrahim, 2003.

a. Market and Marketing aspect

The market and marketing aspect of a project includes the arrangements for marketing the output produced by the project and the arrangements for the supply of inputs needed to build and operate the project Price, 1982. This aspect has to contain at least the market space, the market evolution, the market share and other aspects that are related directly to the business Ibrahim, 2003. To analyze the market space, variable such as market supply and market demand are needed to be assessed either in present time or for the future Peni, et al. 2011. This assessment depends on the size of the market. For example, if the product will be sold in the national market, the study of the market demand and market supply has to cover the national scale. Also, the market and marketing aspect has to assess the obstacles to which the product will be faced, particularly the substitution products coming from competitors. This aspect needs to highlight the power of the rival products. Are they very competitive? What will be the share that the product will occupy? According to Peni et al. 2011 this aspect also has to define the customers and develop first, the marketing strategy that will be applied second, the distribution of the product third, the selling places and fourth, the product price.

b. Technical and Technological aspect

The technical analysis covers both the project’s inputs and the project’s outputs of real good or service. It is extremely important, and perpustakaan.uns.ac.id commit to user 15 the project framework must be defined clearly enough to permit the technical analysis to be through and precise. Whatever the type of the project, the main factor needed to be determined is its location. The other factors that should be assessed are the source of the raw materials, labor, tools and machines, transportation to distribution, communication, environment and infrastructure that support the production process. Also, the type of the technologies, its total and its size must be highlighted. And the last requirement is about the production technique aspect. The production has to be programmed by taking into account the duration of the project. Therefore, the capacity of the production should be planned.

c. Financial aspect