Training Evaluation For Sme: A Case Of Logam Timur Business Group In Cepogo Timur, Boyolali.

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TRAINING EVALUATION FOR SME: A CASE OF LOGAM TIMUR BUSINESS GROUP

IN CEPOGO TIMUR, BOYOLALI

A Research Paper Submitted in Partial Fulfilment of the Requirements to Obtain

Bachelor Degree of Management Double Degree

Written by:

NURUL BEKTI PRAMUDHITA B100122015

DEPARTMENT OF MANAGEMENT DOUBLE DEGREE PROGRAM ECONOMICS AND BUSINESS FACULTY MUHAMMADIYAH UNIVERSITY OF SURAKARTA

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TRAINING EVALUATION FOR SME: A CASE OF LOGAM TIMUR BUSINESS GROUP IN CEPOGO TIMUR, BOYOLALI

Nurul Bekti Pramudhita

Management Double Degree, Economics and Business Faculty, Muhammadiyah University of Surakarta

Email: nb_pramudhita@live.com

Abstrak

Desa Cepogo telah lama dikenal sebagai desa yang memiliki banyak pengrajin tembaga. Namun, usaha yang telah dilakukan justru belum berkembang. Masalah yang dihadapi oleh para pengrajin adalah kurangnyanya pengetahuan tentang menajemen bisnis dan kurangnya akses informasi kepada para konsumen. Dalam rangka meningkatkan pengetahuan mereka terhadap manajemen bisnis dan akses informasi, mereka diminta untuk mengikuti pelatihan. Pelatihan dilaksanakan di laboratorium manajemen Universitas Muhammadiyah Surakarta. Studi ini bertujuan untuk mendeskripsikan program pelatihan kepada UMKM, untuk menganalisis evaluasi pelatihan yang telah dilaksanakan, dan untuk mengidentifikasi kebutuhan pelatihan bagi para pengrajin UMKM. Ada 17 pengrajin yang hadir mengikuti pelatihan dan seluruhnya adalah anggota dari KUB Logam Timur dari Desa Cepogo, Boyolali. Pelatihan menggunakan metode in class training dan dibagi menjadi dua sesi. Sesi pertama adalah pelatihan tentang harga pokok penjualan dan sesi kedua adalah pelatihan internet markteting. Tiap sesi dilaksanakan selama dua jam. Data primer diambil dari kuesioner yang dibagikan setelah pelaksanaan pelatihan selesai. Ada dua jenis kuesioner yang diberikan, pertama adalah kuesioner dengan pertanyaan tertutup yang menggunakan skala Likert dan yang kedua adalah kuesioner dengan pertanyaan terbuka. Kuesioner pertama bertujuan untuk mengevaluasi keefektifan dari pelatihan dan kuesioner dengan pertanyaan terbuka bertujuan untuk menggali informasi lebih dalam tentang hal-hal apa saja yang mereka butuhkan dalam menjalankan bisnis mereka kedepannya. Penelitian deskriptif ini akan menampilkan evaluasi dari pelatihan yang berdasarkan analisis hasil dari kuesioner, disajikan dalambentuk tabel dan pie-chart. Hasil dari kuesioner ditampilkan dalam empat aspek; implementasi pelatihan, materi pelatihan, penunjang pelatihan, dan pelatih. Hasil menunjukkan bahwa pelatihan telah berjalan efektif dalam keempat aspeknya. Nilai evaluasi pelatihan secara umum adalah 3,93. Nilai untuk evaluasi materi pelatihan adalah 3,98. Penunjang pelatihan mendapat nilai 4,00. Kualitas pelatih mendapat nilai 3,97 untuk pemateri Harga Pokok Penjualan dan 3,88 untuk pemateri internet marketing. Partisipan membutuhkan investasi dan pelatihan lebih lanjut untuk menjalankan usaha mereka ke depannya. Untuk materi pelatihan 41,18% peserta menjawab butuh materi harga pokok penjualan dan materi pemasaran. Akhir dari artikel ilmiah ini, ada beberapa identifikasi mengenai kebutuhan para pengrajin. Saran diberikan kepada aparat desa dan kondisi umum pengrajin juga ditampilkan di bagian kesimpulan.

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2 Abstract

Cepogo County has been known as a village that has a lot of copper artisans. However, the businesses is still not well-develop yet. Problems faced by artisans are lack of knowledge of business management and lack of information access to consumers. To increase their knowledge of business management and to access internet information, they were asked to join a training session. Training was conducted in management laboratory, Muhammadiyah University of Surakarta. This study aims to describe of training program for SME, to analyse the evaluation of the training program that was conducted in Muhammadiyah University of Surakarta, and to identify training‟s need for SME. There are 17 artisans who attended the training; all of them have joined in Logam Timur business group in Cepogo County. Training method used in class training and divided into two section; cost of goods sold and internet marketing. Each section of the training program was held for two hours. Primary data were collected by distributed the questionnaires after the training session done. There were two types of questionnaires involved, the first one is closed ended-questionnaire which used Likert scale and the second is open ended-ended-questionnaire. The first type of the-questionnaire aims to evaluate the overall effectiveness of the training and open ended-questionnaire aims to get deeper information on what they need in the future while running their business and what kind of material that they need in the next training. This descriptive research will present an evaluation of the training based on the analysis of the questionnaires were collected in table and pie-chart. The result of this study is displayed in four aspects. They are the evaluation of the implementation of the training evaluation, materials evaluation, supporting training evaluation, and the trainers. The training was conducted effectively for all of the aspects. The result score for general aspect is 3,93. Material evaluation aspect‟s score is 3,98. The aspect of training support is 4,00. For the quality of trainer of cost of goods sold is 3,97 and for trainer of internet marketing is 3,88. To run their business, the participants need investment to increase their business and more training to enhance their knowledge. For the next training, the trainees need material of financial and marketing (41,18 percent of trainees). At the end of this article, there are some identification of needs and wants of metal craftsman to drive their business. A suggestion for Cepogo County and a brief general condition of metal craftsman also are presented in the conclusion part of this article.

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3 1.INTRODUCTION

Global competition is unavoidable in this global era. Each company (manufacturer or services) competes intensely. This forces companies to meet customers‟ want and need. Especially in Indonesia, people mostly need good quality products, but still in reasonable price. Every company can survive and develop into a better company if they can transform customers‟ needs and wants and upgrade systems within the company. Since 2015, Indonesia has entered the ASEAN Economic Community (AEC) which means the global competition within ASEAN countries begin. This involves exchanges of goods, information, or employee. The table below presents the facts about Indonesia readiness to face global economic competition.

Table 1. Readiness Facts to compete in global

No. Notes Readiness Facts

1. Assessment of ASEAN Secretary (2012 - 2013)

 Thailand 84,6%

 Malaysia and Laos 84,3%  Singapore 84%

 Cambodia 82%  Indonesia 81,3% 2. Global Competitiveness

Report 2012 – 2013 (in 144 countries)

 Singapore number 2  Malaysia number 29  Thailand number 38  Philippine number 52  Vietnam number 53  Indonesia number 59 3. Worker productivity

(23 countries in Asia)

 Indonesia has rank 15 Source: Meliala, et. Al. (2014)

Every business must be prepared to deal with global economy. Globalization is unlimited to any certain sector of economy, product market, or company size (Noe, 2013: 14). To face the global business and economic environment, or in ASEAN as we know as AEC (ASEAN Economic Community), which has been beginning on December 2015, there

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must be several preparations. One of the several preparations is preparing human resource. Human resource is the part of human capital in business or organizations. Human resource development holds a crucial role for every business performance (Ugoji and Mordi, 2014). In business, finance, equipment, information and people must be manage. Because of the dynamic human nature, while managing people or known as human resource management is the most difficult one (Ugoji and Mordi, 2014).

Metal crafts are a popular business in Cepogo County, Boyolali. Cepogo has been known as a place that has many metal crafts artisans. Metal crafts businesses in Cepogo county are mostly family businesses that have been operating for decades since established by their grandparents. All metal craft businessmen who have joined Logam Timur business group, did not have any job experience in another metal craft firm, they only run the established family business. Although they have run their business for decades, not all metal craftsmen have the ability to manage their business, especially the SMEs. Some of them only know how to manufacture products, but not to manage them. In short, they only have the ability to create products, but not to develop business. The ability to manufacture products without supported by the ability to manage businesses can diminish the likelihood of growth. However, The ability of business management is an important key to manage the business, and if the management mishandled. It will affect its organization (Kaswan, 2013: 7).

Indarti and Langenberg (2004) mentioned three variables that determine business success in Indonesia. They are technology, capital access, and marketing. Those three are the deficiency identified happened in Indonesia SMEs. Setyawan et. Al., (2015) argue that SME in the selected clusters have a similar assumption that the only capital is working capital. The SME in this study (Logam Timur business group) has the similar problems as Indarti and Langenberg and Setyawan mentioned above. They only count working capital as the amount of money required for manufacturing in certain period.

In the case of metal craftsman in Cepogo, there are several previous studies. Soemarjati et. al (2013) and Setyawan et. al. (2013) gave training program to certain metal crafts business group. Nevertheless, their studies focus on managing website to market the metal crafts products.Nevertheless, there is no evaluation of their program. In brief, the materials on internet marketing that easier to understand needed by the metal crafts. Furthermore,

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the training program on cost of goods sold had never been established. Thus, cost of goods sold need to be given for metal crafts in Cepogo Timur.

The goal of this study consist of three points, 1) to describe the training program; 2) to evaluate the effectiveness of the training program; 3) to identify of training‟s need for SME. The training program itself aims to increase knowledge of metal craftsmen of the cost of goods sold and also give a material about how to rule business in cyber era. As Yahya et. Al. (2012) stated that SMEs profitability and productivity effective if facilitated by training.

To enhance employee productivity, training is the one method (Arthur et al, 2003). As the third point of the study‟s goal, this study is important to analyse what they will need in the future while running their business. This training actually aims to enhance knowledge of small business in the county. All people have a chance to know how to manage the business better. As a student university, this training is the part of becoming useful in real life. At the end of this article, there are some identification of needs and wants of metal craftsman to drive their business. A suggestion for Cepogo County stated in the part of conclusion in this article.

Training and development have a significant aspect to involve knowledge, to improve skills, and to change behaviour and attitude in the organization (Ahmed and Din, 2009). In line with Kaswan (2013: 2), training should be a continuous activity in every organization as a daily business need. Training means a way to give new or level up skills of new or current employees in an organization to perform their jobs (Dessler, 2013). In this case, the training session was given to metal craftsmen who joined Logam Timur business group in Cepogo County. Dessler (2013) stated that training can influence the performance of the employee‟s record and give an impressive result. According to Dhliwayo and Nyanumba (2014) stated if a training transferred effectively it will give benefits not only to the employee but also to the organization.

Santos and Stuart (2003) have suggested that training and development in training will give impact greatly both on organizational and personal performance. Due to the main aim of training and development is learning (Noe, 2013: 7) staff can learn more to organize their jobs. Learning in theoretical or practical is one of the ways to educate staff or

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employees with required and appropriate knowledge and skills for daily company activities (Hamburg, 2014). Organizations should develop integrated learning in their company and business environment (Hamburg, 2014).

There are two types of training program, the first is on-the-job training program and the second one is an off-the-job training program. Managers can choose which one is better to be implemented based on the objectives set, budget, and also the designed program (Dessler, 2013). This research used on-the-job training method. On-the-job-training means a person applying what they learn about their job (Dessler, 2013). Dessler in his book Human Resource Management 13th Ed. (2013) classified several types in on-the-job training program such as apprenticeship training, informal learning, job instruction training, lectures, programmed learning, audio-visual based learning, vestibule training, electronic performance support system (EPSS), videoconferencing, computer-based training (CBT), and simulated learning. The most familiar one in types of on-the-job training is the coaching or lectures. A lecture is a simple way to transfer knowledge for big groups of trainees. This program appropriates when we want to do quickly and spend low budget. The efficient training could reduce or remove the business failure potency in SMEs, and this is one of important factor in SME organizational success (Hamburg, 2014).

Siengthai et. al (2014) stated that the training content, the trainer, the training method, and the participant‟ skills are the factors that can influenced the effectiveness of training. The first two are depend on the interaction and collaboration between the organization and the instructors/trainers. The training activity plans should be based on needs analysis conducted prior to the actual organization of training activities.

The main purpose of the training is to increase Logam Timur business groups‟ members, a skill to organize their business. A few weeks before the training started, the first thing to do was to internalize the importance of training. Internalization was given by persons who have the authority to persuade in Cepogo county and in Logam Timur business group. As Ahmad and Bakar (2003) suggest if the employee who gives a comprehensible about the benefits of training, participants will become more committed and more enthusiastic to participate in training activities. Rahman and Rahman (2013) stated that the earlier researches show that there is a relationship between training perception and the employees‟ participation in training.

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2.METHODOLOGY

This study is an exploratory research. Exploratory research is a research which has goal to elaborate new science or assumption to give suggestion for the next research (Kuncoro: 2013). The descriptive analysis method was used to explain the results of this study. Frequency distribution was used to explain what kind of help they needed to enhance their business and what kind of material will help them while running their business. The frequency distribution is a method to display the number of cases, percentage, or both corresponding for each variable‟s value.

The design of this study is quantitative. The population of this article is the small business group in Cepogo, Boyolali. This business group is the only one business group in East Cepogo. The sample of this article is all of the members of Logam Timur business group or seventeen persons. Primary data were collected by distributed the questionnaire to all participants after the training program done. The questionnaires were divided into two types. The first questionnaire is closed ended-question and the second one is an open ended-question. The closed ended-question used Likert scale. Likert scale is used to measure behaviour, opinion, and perception of the person or group of social condition or phenomenon (Sugiyono, 2009). Likert scale is given in five options, on a scles of one to five, from very poor to very good.

The first part of the questionnaire is designed to clarify metal craftsmen‟s perception on the training session and the second one is designed to know what they need to run their business afterwards. There are four components asked in the questionnaire, about the materials, supporting training, overall training, and the trainers‟ evaluation. The respondents of this study are all metal craftsmen who become members of Logam Timur Business Group in Cepogo County and also who followed the training. The total of the questionnaires that was distributed are 17 and 100% of questionnaire were collected.

In this study, there are two types of data presents. Nominal data show demographic characteristic of the trainees. Nominal data present age and gender of trainees. Ordinal data showing their perception towards the effectiveness of the training will be presented in the part of discussion and analysis. To measure trainees‟ perception, mean scale was used and

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to determine the effectiveness indicator each aspect. Range of scales was used to calculate the score of each aspect (Sugiyono, 2005).

��= ( − )

�

Which means, Rs = range of scales; m = the highest score; n = the lowest score that probably happened; b = amount of scale. By this formula, it will give result as the following;

��= 5−1

5 = 0,8

From the result of the formula above, the range of scale is 0,8. The classifications of scales range summarize in the table below;

Table 2. Classification of Scales Range

Rating Scale

Very ineffective 1,00 < x ≤ 1,80 Ineffective 1,81 < x ≤ 2,60 Moderate 2,61 < x ≤ 3,40 Effective 3,41 < x ≤ 4,20 Very Effective 4,21 < x ≤ 5,00

To compute the mean value of the data from the questionnaire, it used calculation as follows;

�= �

�

Which means, X = mean; ∑x = sum of value of cases; N= number of cases

The questionnaires were adopted from the research by Ugoji and Mordi (2014). ). They arranged the questionnaires into two sections. The questionnaire was designed to clarify reactions of the firm‟s employees on the training evaluation initiative of the organization. In this study, the questionnaire‟s structure highlighted as the following:

1. Section 1 contains the background information of the participants, such as name, age, and gender.

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2. Section 2 questioned of the training evaluation in terms of the general aspect of training, training material, training supports and quality of the trainers.

3. Section 3 focus on supporting need by the participants for the next training

3.FINDINGSANDDISCUSSION

Metal crafts are a popular business in Cepogo County, Boyolali. Cepogo has been known as a place that has many metal crafts artisans. This training is a one way to identify small metal crafts businesses which unite in one business group. At the end of the evaluation, there are suggestions for the next trainers, and Cepogo apparatus. Training evaluation means the process of collecting the result needed to consider whether training is effective (Noe, 2013: 234). Noe (2013) explains that there are two ways to evaluate training, formative evaluation and summative evaluation. The part of discussion and analysis in this article shows the formative evaluation. Formative evaluation is the training evaluation takes place while development and program design (Noe, 2013: 235). The formative could help to ensure two things. First, the program of training is well organized, and second, trainees are satisfied and learn the program (Noe, 2013: 235).

A number of small businesses in Cepogo united and formed a business group named Logam Timur. Logam Timur business group consists of 17 members. Most of them have the same problems to organize their business. The training is conducted in the Management laboratory of Economics and Business Faculty, Muhammadiyah University of Surakarta. The main reason why it is conducted in the computer room, because in this room there are a number of computers available and connected to the internet. It makes learning about internet marketing easier. Hamburg mentioned (2014) that technology is usually a problem in training; it should be a support for learning. Laugesen et. Al. In Hamburg (2014) underlined that most of training offerings are not appropriate in the business need in the organization.

As mentioned before, the questionnaires are divided into two types, closed ended-question and open ended-question. The first section (closed ended-question) gives an ordinal data as follows;

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10 Table 2. Gender Frequency

Gender Frequency Percentages

Male 17 100%

Female - -

Total 17 100%

Source : Processed by the author

By the table above, shows that all business owners are man. As mentioned in the previous part, most of metal crafts business in Cepogo are the family businesses, from the table above indicates that only the man who work as a metal craftsman. The research by Indarti and Langenberg (2004) found that there is no difference between male and female in the terms of success in business.

Table 3. Age Frequency

Age Frequency Percentages

17-21 1 6%

22-26 8 47%

27-31 3 18%

32-36 4 24%

37-41 1 6%

Total 17 100%

Source: Processed by the author

By the table above, shows that most of the trainees or the members of Logam Timur business group are in their youth. It will impact to the result of the training evaluation since the training used computers to support trainers delivered the materials.

The table below is the data of training evaluation result per question and will elaborate below the table.

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Table 4. The Effectiveness Result of Training Evaluation

General Aspect Score Indicator

Materials 4,00 Effective

Punctuality 3,24 Moderate

Training room 4,00 Effective

Quality of the material 4,13 Effective

Organizers‟ attitude (students) 4,18 Effective

Supporting tools 3,80 Effective

Congruence between materials of training and the

expectation 3,82 Effective

The highest score from the table above is 4,18 from Organizers‟ attitude or students‟ attitude. In terms of timeliness, the data shows „moderate‟. It is because on that day it was raining and the distance from Cepogo (their county) to Muhammadiyah University of Surakarta is a one hour-drive. Although they used a car to go to Muhammadiyah University of Surakarta, they departed from their home late.

Table 5. The Evaluation of Materials

Materials Evaluation Score Indicator

Increasing the understanding of the cost management 4,06 Effective Increasing the understanding of the effective way of

marketing the product 4,00 Effective

Increasing the understanding of business

management 4,00 Effective

Increased enthusiasm to learn about online marketing 3,87 Effective

From the data above, three points have a close score. It means that their knowledge increased because of the training. The only point on online marketing which get a low score. It indicates that material on online marketing is not interested in them. From the observation of the author (the organizer), half of them did not have a clear picture of the benefits of study internet marketing. It appropriates by the interview before the training was held, they

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told us that ordinarily the customers and the broker called them to order products. After they were called, they start to manufacture the products.

Tabel 6. The Evaluation of Training Supports

Training Supports Score Indicator

Foods 4,00 Effective

Internet connection 4,00 Effective

Computers 3,88 Effective

Relationships between participants and organizer 4,00 Effective

Three questions got the same score, which is get 4,00 for mean value. The facility that scored low is computers. It is normal, because they rarely use computer to manage their business. For them, computer is not vital while running their business, even though most of them are in their youth.

Table 7. The Evaluation of Trainers

Evaluation of Trainer of Cost of Goods Sold Score Indicator

Capability to explain the material 3,81 Effective

Presentation methods 4,12 Effective

Communication skills (Interaction with trainee) 4,29 Very Effective

Used supporting tools 3,82 Effective

Easy to understand 3,76 Effective

Participant understanding of the material 3,76 Effective

Time effectiveness 3,88 Effective

Evaluation of Trainer of Online Marketing

Capability to explain the material 3,82 Effective

Presentation methods 3,82 Effective

Communication skills (Interaction with trainee) 4,12 Effective

Used supporting tools 4,00 Effective

Easy to understand 3,82 Effective

Participant understanding of the material 3,82 Effective

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In terms of trainers‟ quality, the cost of goods sold trainer get the highest score in the aspect of communication skills (interaction with trainee) compare to the online marketing trainer. However, in the aspect of easy to understand, the online marketing trainer get the highest score compare to cost of goods sold trainer. From the table above, trainer of online marketing better than trainer of cost of goods sold in four aspects; 1) capability to explain the material; 2) used supporting tools; 3) easy to understand; and 4) participant understanding of the material.

This study presents a data about trainee‟s perception about the overall training. Davidof in Walgito (1994) define perception as a process to choose, organize, and analyse information or data to create a meaningful world. In summary, the effectiveness of the training program shows in the table belows;

Table 8. The Effectiveness Result Per Aspect

Rating Scale Result

1 2 3 4 5

Very

ineffective 1,00 < x ≤ 1,80 Ineffective 1,80 < x ≤ 2,60 Moderate 2,60 < x ≤ 3,40

Effective 3,40 < x ≤ 4,20 3,93 3,98 4,00 3,97 3,88 Very Effective 4,20 < x ≤ 5,00

From the table 8 above, shows that the training to metal craftsmen overall was run effectively. The only aspect which achieves a low score is material on internet marketing. This is normal, since while the training, most of them still did not know the function of online marketplace. The highest one is the aspect about „training supporting‟.

The picture below, will explain about supporting needed by the metal craftsmen to run their business. Data was collected by open-ended question in the second part of the questionnaire.

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14 Picture 1. Supports Needed

A frequency distribution from the questionnaires “supports needed” is shown in picture 1 above. The pie-chart shows the data that 35% of all members did not answer what is needed by their business. This is not because they already feel satisfied with their business, but they did not know anything that can develop their business. The picture shows that 24% participants asked to join another training on enhancing business and on entrepreneurship. The remaining, 18% answer others, such as need a coaching from the expert, working capital, working tools, and fix the route access to their county.

Picture 2. Material of Training Needed

This article shows a brief review of what materials that needed by metal craftsmen to develop their business (picture 2). From picture 2 above, we can learn that they need materials on how to manage their business finance (41% need more finance material). Material on finance, from their perspective is vital (see table 5). On account of running a

Finance 41%

Marketing 29% Both of

Them 24%

Not Answer 6%

Material of Training Needed

Invest-ment 23%

Training 24% Others

18% Not Answer

35%

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family business, they do not separate family finance from their business finance. This is in same way hampers their business. For instance, they retrieve money from the firm for the owners‟ personal need and use personal money for the firms‟ need.

4.CONCLUSION

The training method used in class training. The trainer or instructor is a facilitator for the trainee in the class. In this training all trainees are asked to be more active during the materials session. There are some supporting facilities in the class, such as LCD projector, computers, and internet connection. The training session was divided into two sections. The first section was a session on how to calculate cost of goods sold and the second one was a session on internet marketing. Each section of the training was held for two hours.

The trainers of the training program both are the lecturer in Muhammadiyah University of Surakarta who competent towrds the materials. The trainers are a lecturer who ordinarily as aninstructure for SME training program. Trainers provided brief theories, and then gave an example of case study so that the trainees would understand easily. At the end of the material session, the instructor asked them to directly practice of what has just been delivered. The training session started at 10 am at management laboratory Muhammadiyah University of Surakarta. It finished at 4 pm in the same day.

Training in business management is exactly what is needed by small business owner. However, the evaluation afterwards has stressed point. For training organizers, there should be a deeper understanding of the training. As the impact, the training organizers can decide the right measures after the training evaluation. This study shows that almost half of the metal craftsmen need an understanding of how to manage their business especially for the financial aspect.

Briefly, there are two important aspects that they need to improve. The first is financial management. Since they started their business, they did not know how to manage their business. Most of them have been aware that there is a different calculation in business from the one they did. They did not know that the wrong calculation can halt their business. It means they need another financial management training to organize their business. Slowly they can enhance their finances. Yahya et. Al (2012) suggested that the

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government or other associated agencies must target SMEs manager to be convinced and exist in global competition. They also stated that government or other authorities should concern to develop SMEs that have limitation in the terms of lack of budget, expertise, etc, then, the related training can be planned (to give training for SMEs in certain sectors, regions, life stages etc.).

The second one is marketing. Their business depends on brokers. They do not have a clear picture of how to market their products. This condition will make them enter the market unclearly. They have limited knowledge on how big their market share and how consumers‟ value. However, Jingga and Limantara (2015) in their article show a data about prospective SME customer in cyber era. They described that 53% of buyer for SMEs are the Social Media user and usually buy from online shop once a month; 35% of Social Media users have a problem with the SME online shop; 74% of internet users are interested to give Rating and Review in online SMEs store.

For Cepogo apparatus, this evaluation of training program can be a reference to develop small metal craft business in that county. This training was held only for Logam Timur business group, which is only one of few business clusters in Cepogo. The County apparatus needs to increase their knowledge on business organizing, including in how to organize their finance and how to penetrate the market.

There are two limitations in this study. First, there is still unclear definition of capital measurement in this SME. We failed to convince our respondents to answer complete capital which includes fixed assets and tools of production during the training. Second, material of internet markting not focuses on one online marketplace. However, they knew the benefits of using online marketplace.

Concerning future investigation, the researcher should consider taking a few points; 1) business finance training should be joined by all the members of metal craftsmen. Therefore, each metal crafts should to know and have a clear understanding of business finance material. Particularly, the material of fixed cost, variable cost, and calculate Break Even Point. Those three is needed to the members of Logam Timur business group. 2) The training program on online marketing should be joined for two or three persons only. Consequently, the interaction between trainer and participants will be more intensive and

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to maximize the material. 3) Focus on one online marketplace that probably easy to understand and to use for the metal craftsmen. The trainer organizer should compare a few online marketplaces in Indonesia before start the training program.

ACKNOWLEDGEMENTS

My great gratitude to my supervisor Dr. Anton Agus Setyawan who gave me new knowledge and perspective to finish this project and the one who gave advices while training, Farid Wajdi, Ph. D. Many thanks to my friends who supporting my final project, Dhori Pridana Kusuma, SE., Atok Riwanto, SE., Wahyu Sulistianto, SE., and Huda K. Maulana, SE., without them it might be not accomplished.

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20 APPENDIX Aswer Distribution Number of Respondents Training Evaluation

X1-1 X1-2 X1-3 X1-4 X1-5 X1-6 X1-7

1 4 4 5 4 5 4 5

2 5 3 4 4 3 4 4

3 3 3 3 4 4 4 4

4 4 3 3 4 4 3 3

5 4 4 4 5 5 4 4

6 4 4 3 3 4 3 3

7 4 3 4 3 4 4 3

8 4 3 4 4 4 4 3

9 4 3 3 3 3 3 3

10 3 3 4 4 3 3 4

11 4 4 4 5 5 5 5

12 5 4 5 5 5 5 5

13 4 3 4 4 4 3 3

14 4 3 4 4 4 3 3

15 4 3 5 5 5 3 4

16 4 3 5 4 5 5 4

17 4 2 3 5 4 4 5

Number of Respondents

Materials Evaluation Training Supports X2-1 X2-2 X2-3 X2-4 X3-1 X3-2 X3-3 X3-4 X3-5

1 4 4 4 4 5 4 4 4 4

2 4 3 3 3 4 4 3 3 4

3 4 4 4 3 4 4 4 4 4

4 4 4 4 4 3 3 3 4 3

5 4 4 4 3 4 4 4 4 4

6 3 3 3 4 3 3 4 3 3

7 4 4 4 4 4 4 4 4 4

8 4 3 4 3 4 4 4 4 4

9 4 4 4 4 3 3 3 3 3

10 4 4 3 3 3 4 4 3 4

11 4 4 5 3 5 4 4 5 5

12 5 5 5 5 5 5 5 5 5

13 4 4 4 4 3 3 3 4 4

14 5 4 4 4 4 4 4 4 5

15 4 5 5 3 5 5 5 5 5

16 4 5 4 5 5 5 5 4 5

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21 Numbe

r of Respo ndents

Cost of Goods Sold Trainer Online Marketing Trainer X4 -1 X4 -2 X4 -3 X4 -4 X4 -5 X4 -6 X4 -7 X5 -1 X5 -2 X5 -3 X5 -4 X5 -5 X5 -6 X5 -7

1 3 4 4 3 3 3 4 3 4 3 3 3 3 4

2 4 3 4 4 3 4 3 4 3 4 4 3 4 3

3 4 4 4 4 4 4 4 4 4 4 4 4 4 4

4 3 4 4 3 3 3 4 3 4 4 3 3 3 3

5 3 4 4 4 4 3 4 3 4 4 4 4 3 4

6 4 4 5 5 5 5 4 3 4 4 5 5 5 4

7 4 4 4 4 4 4 3 4 4 4 4 4 4 3

8 4 4 4 4 3 4 3 4 4 4 4 5 4 4

9 3 4 4 3 3 3 3 3 4 4 4 3 3 3

10 3 4 4 4 4 3 4 4 3 4 3 3 3 3

11 4 4 5 3 3 4 4 5 4 5 5 4 4 3

12 5 5 5 5 5 5 4 5 5 5 5 5 5 5

13 4 3 4 3 4 3 4 4 4 4 4 4 4 4

14 4 4 4 3 3 3 2 4 4 4 3 3 3 2

15 3 5 5 5 4 4 5 3 4 4 5 5 5 3

16 5 5 4 5 5 4 5 5 4 4 5 4 4 4

17 4 5 5 3 4 5 5 4 2 5 3 3 4 5

Aspects

Very

Bad Bad Moderate Good

Very good

Training Evaluation

Materials 11.8% 76.5% 11.8%

In Time 5.9% 64.7% 29.4%

Training room 29.4% 47.1% 23.5%

Quality of the material 17.6% 52.9% 29.4%

Organizer‟s attitude (students) 17.6% 47.1% 35.3%

Supporting tools 41.2% 41.2% 17.6%

Congruence between materials of training

with expected 41.2% 35.3% 23.5%

Material Evaluation

Increasing understanding about the cost

management 5.9% 82.4% 11.8%

Increasing understanding about the

effective way of marketing the product 23.5% 58.8% 17.6% Increasing understanding about business

management 17.6% 64.7% 17.6%

More enthusiastic to learn about online

marketing 41.2% 41.2% 17.6%

Supporting Training

Foods 29.4% 41.2% 29.4%

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Computer 29.4% 52.9% 17.6%

Relationships between participants and

organizer 23.5% 58.8% 17.6%

Cost of Goods Sold Trainer Evaluation

Capability to explain the material 35.3% 52.9% 11.8%

Presentation methods 11.8% 64.7% 23.5%

Communication skills (Interaction with

trainee) 70.6% 29.4%

Used supporting tools 41.2% 35.3% 23.5%

Easy to understand 41.2% 41.2% 17.6%

My understanding with this material 41.2% 41.2% 17.6%

Time effectiveness 5.9% 23.5% 52.9% 17.6%

Online Marketing Trainer Evaluation

Capability to explain the material 35.3% 47.1% 17.6%

Presentation methods 5.9% 11.8% 76.5% 5.9%

Communication skills (Interaction with

trainee) 5.9% 76.5% 17.6%

Used supporting tools 29.4% 41.2% 29.4%

Easy to understand 41.2% 35.3% 23.5%

My understanding with this material 35.3% 47.1% 17.6%

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ACKNOWLEDGEMENTS

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