CHAPTER I INTRODUCTION
A. Background of the study
Film  production  requires  some  division  of  labour,  but  how  that  division carried out, and how power allocated to various roles, differs from project to project.
The process of  film production thus reflects different conceptions of what a  film  is, and the finished film inevitably bears traces of the mode of production within which
it created.
1
Film encompasses individual motion pictures, the field of film as an art form, and  the  motion  picture  industry.  Films  are  produced  by  recording  images  from  the
world  with  cameras,  or  by  creating  images  using  animation  techniques  or  special effects.  Films  are  cultural  artefacts  created  by  specific  cultures,  which  reflect  those
cultures, and, in turn, affect them. Film considered an important art form, a source of popular  entertainment  and  a  powerful  method  for  educating    or  indoctrinating
citizens.  The  visual  elements  of  cinema  give  motion  pictures  a  universal  power  of communication.  Some  films  have  become  popular  worldwide  attractions  by  using
dubbing or subtitles that translate the dialogue.
2
1
David Bordwell, and Kristin Thompson, Film Art an Introduction fourth edition, McGraw- Hill, 1993, p.23
2
http:en.wikipedia.orgdefinition  of  filmMain  Page .  Accessed  in  December  14  2008,  at
15:14.
The visual element is the film’s basic means of communication; it is the most important factor in distinguishing between the fictional film and the so-called literary
forms of fiction and drama. The very term literature refers to the written word and the defined as including all writings in verse or prose, especially those of an imaginative
or critical nature. Even in colloquial use, literature means printed matter of any kind. Its emphasis is on the moving image, which is generally, what communicates a film’s
most significant or interesting aspect.
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Enchanted movie  is  unification  between  fairy  tale  world  and  real  world
presented in one format. Fairy tale world deputized with the character of animation or cartoon and still  believe  in the existence of  love at the first sight and true love kiss.
Real world present the real action, there are a lot of high-rise buildings, existence of a conflict in experiencing life, etc. Moreover, here becoming specification in the film,
caused by federating between fairy tale world and this real world. The  writer  wants to  analyze  this  film  because  Enchanted  is  the
Disney live-
actiontraditional  animation,  though  the  traditionally  animated  characters  do  not interact in the live-action environment in the same manner. However, there are some
scenes where  live-action characters share the screen with two-dimensional animated characters,  the  character  of  Giselle  in  fairy  tale  and  real  world  represent  in  one
format.  Audience  will  be  surprised  and  thinks  this  is  a  cartoon  movie,  because  the beginning  in the  movie all of place describe a cartoon but after Giselle sent  in New
3
Joseph M. Boggs, The art of watching films third edition, California: Mayfield, 1991,  p.82
York  by  an  evil  queen  Narissa  all  of  place  is  different.  In  New  York,  character Giselle changes became a real human.
Enchanted film  is  not  new  story,  but  the  director  of  Kevin  Lima  is  able
manifestly  idea  from  the  writer  of  film  Bill  Kelly.  The  character  between  fairy  tale world  and  real  world  are  even  also  create,  film  also  become  very  attractive  and
amazing  because  the  character  draw  the  animation  and  real  human  and  the characterization  actor  so  perfect.  The  film  also  adopts  a  story  of  Snow  White  and
Cinderella. It can be see from the costume, which all players used. However, even it is  adopted  the  story  of  Snow  White  and  Cinderella,  this  film  story  have  a  lot  of
experiencing  of  changing  there.  Enchanted  film  is  fresh  idea  and  inspiration  which actual by Kevin Lima in this Enchanted film. Modern and Classic impression at each
character which is emerge, and strengthen their character in this film.
B. Focus of the Study