The Type of Research Research Strategy

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CHAPTER 3. RESEARCH DESIGN AND METHODOLOGY

3.1 The Type of Research

This research uses mix method research, an approach that combines both qualitative and quantitative forms of research. It involves the interpretation of the data and some sort of numerical analysis Mackey and Gass, 2005:2. First of all, it starts out with a qualitative phase, such as identifying and defining problems in project implementation through the selected Running Man s videos. Afterward, it is followed by quantitative phase by doing a survey to gather information from large group to test the participants awareness of the Running Man players pronunciation and their attitudes towards KorE using questionnaires. Then, it returns to the qualitative phase to analyse the data and to interpret the survey findings of the quantitative phase.

3.2 Research Strategy

The research strategy in this study is using survey. A subset of survey research to obtain the data is questionnaire which Brown 2001, cited in Mackey and Gass, 2005:92 describes as the written instruments that present a series of questions or statements to which the respondents react by either writing or selecting the answers. Then, the questionnaires in this research is used to ask the participants to fill a series of questions to elicit the participants judgments and attitudes towards the Running Man players pronunciation of some English words in the selected Running Man s videos. In addition, the questionnaire is an open-ended which allows the participants to express their own thought Mackey and Gass, 2005:93. The first task of the questionnaire used is adapted from Chen 2011 which contains the competence, social attractiveness, and personal integrity s aspects as inspired by Bradford, Farrar, and Bradford 1974; also Lambert 1967 cited in Chen, 2011. These attitude categories are chosen as a measurement for the viewers attitude towards KorE is because these categories have been studied by several studies on accents that are conducted by Bradford et al., 1974; also Lambert 1967 as mentioned earlier. Through the selected Running Man s videos as the primary data, KorE, will be judged by the chosen English Department students who act as the interlocutors. Then, the results of the questionnaires which are done by the participants can reflect their perceptual judgments and their attitudes towards KorE, and these are collected as the second data in this research.

3.3 Data Collection