c. Asking the participants to answer the first task of the questionnaire sheets in order to prove their awareness of the participants towards the pronunciation of
the Running Man s players. In this step, the participants should write down the English words that are pronounced by the Running Man s players after each
edited Running Man s videos are played. The detail of the first task of the questionnaire is shown in appendix B.
d. Asking the participants to answer the second questionnaires with the aim of showing how the participants
perceptual judgments and attitude towards KorE. The participants should circle a number on 7-point Likert scale and to
describe the Running Man s players as speakers of see appendix B. e. Asking the participants to answer the third task of the questionnaires in order
to identify whether they are categorized into K-lovers and non K-lovers see appendix C. The results of the third task are also to prove whether K-lovers
and non K-lovers will have different judgment towards KorE. Thus, the writer gives this task in the last step in order to prevent the interference of the
participants perception to answer the previous questionnaires.
3.4 Data Processing
There are several steps to do in data processing. In this research, data processing conducts three steps: editing, coding, and classifying data.
To ensure the completion and accuracy of the data, the collected questionnaires are edited or checked to confirm the existence of the errors or wrong
responses, if any, for instance the participant circles more than 1 number in each question.
Then, the next step is coding which is to assign the collected data in codes. It is to measure the variables, such as to classify the categorical data, e.g, gender and
dichotomy variable with several values such the case on 7-point Likert scale
Mackey and Gass, 2005:226. In this research, coding is used to assign the characteristics of the participants, like group belonging
whether Korean or non- Korean lovers
by replacing Korean lovers = K and non-Korean lovers = NK as shown in appendix D. Furthermore, it will show the participants responses to the
questionnaires. For instance, participant 1 circles number 3, while participant 2 circles number 7 for the first question, etc. Coding also serves to classify the
respondents using the specific label e.g. participant 1, participant 2, etc and to code the transcription of the data as presented in appendix E.
The following step is the process of classification in which the data is classified into groups. The collected questionnaires are categorized into intelligible or
unintelligible towards KorE in the matter of pronunciation of Running Man s players.
3.5 Data Analysis
There are two major steps to analyse the data in this research. By analyzing both data the selected Running Man s videos and the questionnaires, this study
uncovers what patterns of sound replacement of KorE, what kind of patterns that is denied and accepted by the viewers, and how the viewers attitude towards KorE.
In the first place, data analysis works with the transcription of the Running Man players pronunciation in order to uncover the patterns of sound replacement
KorE. Secondly, the results of the questionnaires are analysed. The results of the first
task of the questionnaire are valued in order to know whether the viewers perceptual judgment towards KorE is intelligible or unintelligible. Further analysis goes to
which words are intelligible and unintelligible and also what the patterns of sound replacement that is denied and accepted by the viewers. For instance, the word pink
that is pronounced as p k will be categorized as the features of KorE that is unintelligible if the participants do not catch the word exactly and may be this feature
of KorE is denied because the pronunciation is too different from RP. In addition, the results are presented in table following the description.
Thirdly, the attitude towards the KorE is revealed by analyzing the second task of the questionnaire. The results of the participants assessment using 7-point
Likert scale with 15 variables of feelings towards the KorE are analysed and further categorized into three views positive, negative, and neutral. This categorization is
inspired by Radomski and Szpyra-Koz owska 2014, while these views are obtained from the viewers most feelings of each variable. Before generalizing these views, the
explanation of 15 variables are given since these variables have the different value of statement which means that not all variables mean positive or negative statement.
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CHAPTER 4. RESULTS AND DISCUSSION
