Background of Study An Analysis Of Politeness Strategies In Her Movie

3 some linguists that which are Robin Lakoff, Stephen C. Levinson and Penelope Brown, Geoffrey Leech, Yueguo Gu, Sachiko Ide, Shosana Blum-Kulka, Bruce Fraser and William Nolen, Horst Arndt and Richard Janney, and finally Richard Watts. 5 However, the writer chose the theory proposed by Brown and Levinson, although not the first, Brown Levinson‟s theory is certainly the most influential – witness the innumerable reactions, applications, critiques, modifications and revisions their 1987 publication has triggered, and still does. 6 In their book entitled Politeness: Some Universals in Language Usage suggests that in conversation, speaker and hearer both have positive and negative face 7 , where the face should be kept. Brown and Levinson define face as the public self-image that every member wants to claim for himself. 8 This face has two aspects: positive and negative. Negative face: the basic claim to territories, personal preserves, right to non-distraction – i.e. to freedom of action and freedom from imposition Positive face: the positive consistent self- image or ‘personality’ crucial including the desire that his self-image be appreciated and approved of claimed by interactants. 9 In short, this theory focuses to analyzed the strategies as follows 1 bald on record, 2 Positive politeness, 3 Negative politeness, 4 Off Record, 5 Don‟t do FTA. Those strategies are applied in order to uncover the linguistics elements within the human and the computer device character‟s interaction. 6 Ibid p. 3 7 Penelope Brown and Stephen C. Levinson, Politeness: Some Universals In Language Usage, Cambridge: Cambridge University Press, 1987, p. 59 8 Ibid. p. 61 9 Brown and Levinson. Op.cit. p. 61 4 However, the writer limited this research by only analyzing the negative politeness strategy. According to Brown and Levinson, the negative politeness itself is redressive action addressed to the adressee‟s negative face: his want to have his freedom of action unhindered and his attention unimpeded. In short, to minimize the particular imposition that the FTA unavoidably effects to hearer. 10 Furthermore, unconsciously we can learn linguistic deeper through the movie. We can find out when and what ones goals using politeness strategies through the movies we watch from the characters who plays the movie through their utterances which relates to the context and situation in the scene of the movie. This study aimed to find out when and what strategies should be used in any context of the conversation that if we can apply in our daily lives that will ultimately have an impact on our relationships with others. In addition, this research also uses a supporting theory from Ronald Wardaugh to attempt discovered the closeness relationship between the speaker and the hearer. His theory called solidarity and politeness. In short, the closer the relationship between the speaker and the hearer the less politeness level and vice versa. This theory conveyed about how the relationship of a person to another person influenced their utterance and in this case is politeness. Wardaugh also conveyed about address term that use in order to be polite and friendly. 11 Those explanations above are the reasons of the writer to do this analysis with a movie entitled Her as the research by using the Brown and Levinson as the main theory to analysis the language phenomenon. Also theory by 10 Ibid p.129 11 Ronald Wardaugh. An Introduction To Sociolinguistics. Oxford: Basil Blackwell. 1986 p. 251 5 Wardaugh is applied as the supporting theory to attempt the analysis more accurate.

B. Focus of Study

In this thesis, the writer will focus on politeness strategy by Brown and Levinson in Her movie. The thesis will be analyzed each scene to know what strategy that use in the movie and how it works and why characters in the movie use those strategies.

C. Research Questions

In accordance with the background research that has been described beforehand, some research questions that will be explored in depth can be formulated as follows: 1. How are the strategies used by the character in the movie Her using politeness strategies? 2. Why do the characters in the movie Her use politeness strategies in their utterances?

D. Significance of Study

Theoretically, this thesis is expected to increase the repertoire of linguistic analysis study to be more diverse and varied. In addition, this study is expected to provide accurate information about the meanings of what is contained in every utterance its politeness and politeness strategies. And become knowledge for further research so that further research could investigate in more depth and varying the other linguistic science. Not only 6 expected to increase repertoire of linguistics studies but also to learn about politeness strategy in more depth through the film that became the object of this study, so it can be applied in real life.

E. Research Methodology

1. Objectives of Research

The aims of this research are: 1. To know how the strategies used by the character in the movie. 2. To know the purpose related to the context of conversation of the character use of politeness strategy of Brown and Levinsons theory in the movie entitled Her

2. The Method of Research

This thesis is a qualitative research. Qualitative research is descriptive. 12 The writer noted meticulously the data that in the form of words 13 and in this case is movie script. From these data, the writer analyzing the data to make generalizations or conclusions of the research subjects. 14

3. The Technique of Data Analysis

The Writer search data in the selected movie script then look for scenes in the movie that is suitable as a data afterwards writer wrote on the data card for makes analysis easier. The data has already collected is analyzed qualitatively by performing the following steps: 12 Edi Subroto. Pengantar Metoda Penelitian Linguistik Struktural. Surakarta: Sebelas Maret University Press, 1992. p. 7 13 Ibid. 14 Ibid. 7 a. Determining the topic and the objective of the thesis. b. Reading the related literature data. c. Determining of the object of the thesis and the theory to solved the problem. d. Watching the movie Her and reading the script. e. Marking and giving notes on the politeness utterances found. f. Identifying and analyzing based on related theory. g. Concluding the research findings.

4. The Instrument of Research

The writer is the primary instrument for data collection and analysis. 15 Data have been obtained by the author are written into a card called a data card, the data card contains data that has been taken in the script of the film. 16 Then, the data card used as instrument also besides the writer herself.

5. The Unit of Analysis

This thesis uses movie entitled Her as the corpus which the movie cast by Joaquin Phoenix as the main male character and Scarlet Johanson as main female character, but her role in this movie is only a voice heard from computer. Moreover, the genre of this movie is drama. This movie was released in 2013. This movie won Academy Award in 2014 for best writing original screenplay, and Golden Globe Award for Best Screenplay, Motion Picture. These awards are very prestigious in the movie industry. 15 Sharan B. Miriam. Qualitative Research: A guide to Design and Implementation, San Fransisco: Jossey Bass, 2009 p. 15 16 Subroto. P. 42