why a particular mood appears dominantly in tourism brochures. The writer will also analyze the transitivity system to examine why a particular process appears
dominantly in tourism brochures. By analyzing the transitivity system in tourism brochures, the writer would like to identify the meanings found in tourism
brochures and how they are being realized by the brochure writer. Observing that the language used in the brochure has a variety of structure,
the writer intends to analyze the tourism brochures based on the study of functional grammar. This study is focused on the types of mood, the types of
transitivity used in tourism brochure, and whether there is a relationship between them.
1.2 The Formulation of Study
1. What kinds of mood are used in the tourism brochure?
2. What kinds of transitivity are used in the tourism brochure?
3. What kinds of taxis are used in the tourism brochure?
4. What is the correlation between mood and transitivity found in
the tourism brochure?
1.3 The Objective of Study
1. To describe the kinds of mood used in the tourism brochure.
2. To describe the kinds of transitivity used in the tourism brochure.
3. To describe the kinds of clause complex used in the tourism brochure.
4. To describe the kinds of mood in relation to transitivity in the tourism
brochure.
1.4 Theoretical Outline
In this research, the researcher used several theories connected to the topic of the thesis. The theory which becomes the main basis of the study in this thesis
is the functional grammar. This study aims to determine the types of mood and transitivity in tourism brochure. The mood in tourism brochure, which is one
focus of the research, is part of the clause as exchange. In the functional grammar, clause as exchange has the elements of mood and residue. These theories are
taken from the books: An Introduction to Functional Grammar by Halliday and Matthiessen 2004 and Making Sense of Functional Grammar by Gerot and
Wignell 1995. The books are the main reference of this study, in which the writer focuses on the theories of the clause as exchange, which contains mood and
residue. Then, the kinds of mood in the clauses are analyzed whether they include the declarative mood, imperative mood, exclamative mood and interrogative
mood. The next analysis is on transitivity, which is part of the clause as representation in the functional grammar. The types of transitivity in the clauses
are examined whether the clauses contain the material processes, mental processes, behavioural processes, relational processes, verbal processes and
existensial processes.
1.5 The Method and Techniques 1.5.1 Method of the Research
This research was conducted in a qualitative research method; according to Creswell 1994:2 qualitative method is a process of understanding social or
human problems in complex building, holistic picture, formed in verbal languages. Similarly, Marvasti 2004:7 states that qualitative research describes
and analyzes the quality of human experience. The writer used a descriptiveinterpretative approach to conduct the
research. Dey 1993:3 states “Descriptiveinterpretative approach which is oriented to providing description and interpretations of social phenomena,
including its meaning to those who experience it .” Therefore, the writer thinks that
the descriptiveinterpretative approach is an appropriate tool of analysis for the purpose of this study
1.5.2 Data Processing Techniques
To conduct this research, the researcher first collects all the data taken from tourism brochures. Then, the data are classified into the kinds of mood and
transitivity according to the theory by Halliday 2004, Gerot and Wignell 1995. The next step is that the writer will in particular analyze the kinds of mood and
transitivity based on the functional grammar. After all of these steps are completed, the types of mood can be identified as well as how they can be related
to transitivity in the tourism brochure.
1.6 Data Source
The data objects collected for the purpose of this research study are the tourism brochures. They were obtained from the Qantas Holliday magazine 2009-
2010, which is only published once a year. In the magazine, there are 68 pages of tourism brochures about Bali and Lombok. The Qantas Holliday magazine was
chosen because it presents many tourism brochures and can be easily used as the source of research data.
1.7 Weight and Relevance
