while the combination of projection and hypotaxis corresponds to the traditional category of indirect quoted speech or thought.
a Locution Halliday and Matthiessen 2004:378 explain that “one clause is projected
through another, which presents it as a locution, a construction of wording .”
Then, Gerot and Wignell 1995:91 explain that “Both meanings ideas and wordings locution can be projected. A projected wording is marked with “
.” b Idea
Halliday and Matthiessen 2004:378 explain that “one clause is projected through another, which presents it as an idea, a constructing of meaning
.” Further, Gerot and Wignell 1995:91 explain that “Both meanings ideas and
wordings locution can be projected. A projected idea is marked with ‘ .”
2.6 Tourism Brochure
Wicks Schuett 1991 explain that “Brochures continue being one of the most used tourism information,
promotion and marketing methods . In fact, many tourism products,
destinations or brands include their messages in the design of corporate or product brochures, brand image brochures, brochures aimed at actions
of direct marketing, and even in the necessary and required country or city
maps .”
Then, according to http:www.univsource.comwordsbrochure-noun.htm: “A brochure is a booklet or a pamphlet giving information of, and advertising,
something. A tourism brochure is a thin book of a few pages with pictures, giving information about the tour programs organized by the travel company
”. This
indicates that brochure is the most widely used for the business. It is highly
effective in influencing consumers to buy a product. In the tourism brochure we can identify in detail what the tour programs are offered by the travel company
and what benefits can be obtained by consumers. Wicks Schuett 1991 say that “Brochures have been for decades one of
the tools of tourism communication that seem to have influenced more travelers’ decisions and planning, it is significantly increasing the interest for visiting a
place, even as a good sales tool to inspire and impress customers ”. Then, Bennett
Jones 2004 state that “Consumers of tourism products and services are dependent upon the information found in brochures and other sales media to
assist in their travel decision making, even as a sales tool ”. Based on these views,
it can be said that tourism product is a product of service that is abstract intangible in which the production process occurs simultaneously with the
process of consumption. The success of a tourism product as a form of service excellence is obtained during the totality of tourists in activities.
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CHAPTER III DATA ANALYSIS
In this section, the writer will now analyze mood and transitivity in the tourism brochures of Qantas Holidays Magazine in terms of functional grammar,
of which theories have been elaborated in the previous chapter. This analysis will focus on two functions mood and transitivity and clause complex as the answers
to the formulated questions in the first chapter.
3.1 Declarative Mood – Relational Process
In this subchapter, the data a number of clauses selected for the purpose of this study are analyzed for the clause components based on the category of the
declarative mood-relational process. There are thirty one data; some are clauses and others are clause complex. All of the clauses, however, were examined
sequentially within both types clause and clause complex. While the clause will be analyzed within itself, the clause complexes will be examined according to
whether they are of parataxis or hypotaxis types.
Data 1
Discovering Legian is a holiday in itself. Discovering Legian
is a holiday
in itself. Subject Finite
Complement Adjunct Mood Residue
Carrier Attributive: intensive
Attribute Circumstance
