THEORITICAL FRAMEWORK

2. THEORITICAL FRAMEWORK

2.1 Used of Social Media

According to research from Hauer (in Solis, 2010: 263) that there are 4 C in the use of social media: 1.Context "How we frame our stories." Is how to form a message or story (information).

2 Communication "The practice of sharing our story as well as listening, responding, and growing." It is a way to share stories or information which includes how to listen, respond, and grow.

3 Collaboration "Working together to the make things better and more efficient and effective." Is a collaboration between the users of social media to make it both more effective and efficient.

4. Connection "The relationships we forge and maintain." That the maintenance of relationships already established.

2.2 Instagram and foodstagramming

Instagram is one of the social media that allows users to share pictures or videos with other users even with other users on other social media. This was reinforced by a statemen to fits own www.Instagram.com Instagram interpretas, "Take a picture or video, choose a filter to transform its look and feel, then post to Instagram- it's that easy. You can even share to Facebook, Twitter, Tumblr and more. It's a new way to see the world. "

Foodstagramming is a term used Instagram users to mention an activity post photos of food. With the hashtag #foodstagram, they classify photographs relating to food. And the people

foodstagrammer (http://www.dailymail.co.uk/health/article-2321307/Food

stagrammers-arent-just- annoying -psychological-problems-says-leading-psychiatrist.html). There is no specific discussion conducted by experts on the definition of this foodstagramming. This activity developed into a habit that is done by the users of Instagram.

2.3 Need and Motivation Theory

Rakhmat (2009: 34-37), classify motivations into two types, namely:

1. Biological Motif Biological motifis also commonly referred to as the primary motive. That is, the most important impetus. Mercy (2009: 35) states that the biological motive is a factor that drives human behavior naturally. These factors are the need to eat, drink, rest, maintain life, and sex life. This would correspond to what was said by Maslow (basic needs).

2. Sosiogenis Motif Sosiogenis motif is often referred to as a secondary motive. That is, someone who does not meet this needs, can still continue their lives, but there are many changes in behavior (Mercy 2009: 37). Sociogenesis motif is an encouragement that arise as a result of the needs in terms of social interaction and self-fulfillment. Therefore, the following are the types of motifs Sosiogenis (Mercy, 2009: 38-39):

a. Curious Motif Everyone berusahan to understand and gain meaning from their world.

b. competence motif Everyone is trying able to resolve any issues and competing life

c. affection motif Everyone is capable of love and love is essential in the growth of personality

d. Finding Self-Esteem and Identity motif Closely associated with the desire to show kempampuan to gain attention.

e. Need for Value, longing and Meaning of Life. Is the encouragement to meet the needs a comfortable way of life guidance.

f. The need for self-fulfillment

A sense want to improve the quality of life.

Based on exposure to the above, it can be said this is a motive sosiogen is motif that allows interaction and communication, as seen from the definition and classification of motives emphasize the humanistic side. In this study, the authors make the division motivation by Jalaludin Rahmat, as an indicator of the motivation or incentive to do foodstagramming arise.

2.2.4 Phenomenology

The following are some definitions of phenomenological research:

1. Prof.Engkus Kuswarno, "Phenomenology seeks to understand how a person experiences and give meaning to an experience that is based on the awareness, and thus will provide the experience point of view first." (Kuswarno, 2009:25)

2. EdmundHusserl, "phenomenology should be considered as a charge of deliberate objective of subjective conscious action, so the phenomenology of consciousness by studying the complexity of the phenomena connected with it" (Kuswarno: 2009:6)

From the definitions above, it can be elaborated that phenomenology is a research method or event which saw a phenomenon/events directly from the people who do it, in order to obtain view point and how they interpret events/phenomena. To know the meaning, symbolic interaction theory is needed. Because, in the symbolic interaction theory says that a meaning derived from the interaction. Foodstagramming contained in the interaction between people doing it with their followers.

2.2.5 Symbolic Interaction

Mead (in the Westand Turner, 2008:98) states that, symbolic interaction is based on ideas about the self and its relationship with society. Symbolic interaction perspective contains the basic idea of "subjective meaning" of human behavior, social processes, and pragmatism.

Blumer (in Kuswarno, 2009:113), revealed three underlying premise of symbolic interactionof thought, namely:

a. Humans act toward things based onthe meanings that exist in something that for them.

b. The meaning is derived from "interaction with others"

c. Meanings are enhanced in the process of social interaction takes place.

Thus the symbolic interaction assume that humans can understand various things to learn from experience.

Because of this idea can be interpreted broadly, will be explained in detail the themes of this theory and, in the process, also described assumptions the framework of this theory, as follows (West and Turner, 2008:98-104):

1. The importance of meaning for human behavior This theme focuses on the importance of creating meaning for human behavior, which in

symbolic interaction theory can not be separated from the communication process.

2. The importance ofthe self-concept This theme focuses on developing the individual's self-concept through active, based on social

interaction with other people

3. The relationship between the individual and society. This theme focuses on the relationship between individual freedom and community, where

social norms restrict the behavior of each individual, but in the end each individual was the one who determines the social choice in her community.

2.2.6 The definition of meaning

Meaning is one thing that is important in the study of phenomenology, as Husserl says that "World-basic meaning of life is forgotten by science the ……meaning of life is an every day elements that make up the reality we". (Ardianto and Q-Anees, 2007:127). Of revelation is known that the presence of meaning then someone will be able to interpret something that can happen in life.

Meaning can be understood by a person of an experience that has ever happened or experienced. As the definition of Q-Anees Ardianto and that "the meaning is the derivation of the potentialities of an objector a particular experience in personal life....meaning that comes from an objector experience will depend on the individual's background and certain events in life. Meaning constructed through language". (Ardianto and Q-Anees, 2007:127).

From the above statements it can be concluded that the definition of the meaning is a meaning that is free and is determined by the person in dealing with life experiences that have been experienced